Erişime Açık

Astrology marketing: Examining diverse factors affecting astrology related consumption

Serbes, Ecesu

This thesis explores the factors influencing expenditure on astrology-related products and services by examining the psychological, social, and demographic determinants of consumer behavior in this domain. The literature review defines astrology, traces its historical roots, and assesses its current popularity. The methodology outlines robust data collection, sampling strategies, and ethical considerations. The analysis reveals a positive correlation between individuals' extraversion and openness to new experiences and their financial commitment to astrology-related goods and services. Additio ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 25 Görüntülenme

Erişime Açık

The role of parental bonding and social support in mentalization processes during emerging adulthood

Yıldırım, Ebrar

Mentalization is a competence of understanding ourselves and others that develops first in the family and later social environment. In the literature, it is stated that the relationship with parents and its association with attachment styles wield substantial influence in the development of mentalization. The importance of mentalization capacity in people's social lives, both in receiving and giving social support, has been emphasized. Furthermore, it has been noted that mentalization becomes more prominent with emerging adulthood which includes the process of individuation, and that parental ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 16 Görüntülenme

Erişime Açık

From the quest for authenticity to advocacy: How do authentic brands create brand advocate consumers?

Tosun, Aslı

In a quest to investigate whether brands that position themselves as authentic create brand advocate consumers, the current study analyzes and collates the extant literature on brand authenticity through unfolding the relationship between brand authenticity and brand advocacy on the grounds of brand experience, actual self-image congruence, consumer involvement as well as the product category with an aim to explore whether brand authenticity positively influences brand advocacy behavior among consumers. The relationships are investigated through a comprehensive research model using two differe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 18 Görüntülenme

Erişime Açık

Open banking as a new approach: A model proposal for Turkey

Çakmakcı, Gamze

Open banking involves banks sharing customer information with third-party service providers with the customer's permission, allowing these companies to offer new products and services. Banks provide the necessary infrastructure using Application Programming Interface (API) for approved transactions and transmit the permitted information to service providers. This comprehensive approach allows customer financial data to be processed and processed in one place. Financial technology organizations, also known as service providers, also participate in the service process between banks and consumers ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 17 Görüntülenme

Erişime Açık

An analysis of the impact of social media on rational voting behavior of generation Z

Haser, Serkan

Developing Information and Communication Technologies have significantly changed lifestyle and many areas of life. As the new media has increased effect in intelligence, content producing etc., and network systems have become an integral part of life, we are witnessing accelerated flow of information. Individuals have started to quickly access all kinds of information their countries and across the world. All these developments are inevitably reflected in political life. As a matter of fact, political actors inevitably need to update and innovate their methods of reaching Generation Z. In part ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 23 Görüntülenme

Erişime Açık

A review on currency shocks and inflation volatility: Evidence from a DCC-GARCH model

Akça, Melike

In the present research, the relationship among the exchange rate and inflation in Turkey was investigated by considering the monthly dataset among 1990:1-2022:4 years. The consumer price index, producer price index, industrial production index, nominal exchange rate, and money supply are used as variables to represent inflation. Impulse-Response analyzes were used to find the short-term effects of the variables, decomposition of variance analysis for the causes of the changes in the variances of the variables, and the medium and long-term relationships of the variables in pairs were determine ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 29 Görüntülenme

Erişime Açık

The importance of Turkish-Soviet relations during the early republican period in Turkey

Akın, Utku

During the World War I, the Tsarist regime was overthrown by the socialist revolution in 1917. In recent times, a national struggle process has also been experienced by Türkiye. In this period, Turkish-Soviet relations started in the axis of anti-imperialist struggle. During the days of the Turkish War of Independence, the close political relations established between the Ankara Government and Soviet Russia against the Western states, from the proclamation of the Republic in 1923 to the World War II. It continued until the end of World War II in 1945. Turkish-Soviet relations in the early Repu ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 20 Görüntülenme

Erişime Açık

An anthropological approach to the status of women in circassian culture: the case of the village of Soğucak

Türker, Berika

This qualitative study aims to explore the status of women in Circassian Culture through the lens of Feminist Anthropology. Soğucak village, one of the Circassian villages in Yalova, was chosen as a sample in the research. The research is prepared using qualitative research techniques, participant observation, and in-depth interviews. The field interview was conducted between 17 December 2022 and 16 July 2023 with 25 female and nine male participants. Participants are determined by the snowball sampling technique. As a result of the study, it is revealed that housework, especially cooking, and ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 17 Görüntülenme

Erişime Açık

The role of media in undervaluing political dialogue: Syrian war as a case

Althiab, Mohammad

Although the literature of contemporary capitalism theoretically abounds with calls for maintaining international peace and stability, in practice, its political representatives place wars among the many tools available for use to divide areas of political and economic influence when other political tools fail. This study aims to show the means used in the media to justify wars and armed conflicts by claiming that it is impossible to provide corresponding or alternative means, such as dialogue, for example, or the general social desire to maintain stability through political solutions. In this ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 13 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [13]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [1]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [13]

Yazar [KatkıdaBulunan] Kurum [11]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [1]

Yayıncı [1]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Astrology marketing: Examining diverse factors affecting astrology related consumption

Serbes, Ecesu

The role of parental bonding and social support in mentalization processes during emerging adulthood

Yıldırım, Ebrar

From the quest for authenticity to advocacy: How do authentic brands create brand advocate consumers?

Tosun, Aslı

Open banking as a new approach: A model proposal for Turkey

Çakmakcı, Gamze

An analysis of the impact of social media on rational voting behavior of generation Z

Haser, Serkan

A review on currency shocks and inflation volatility: Evidence from a DCC-GARCH model

Akça, Melike

The importance of Turkish-Soviet relations during the early republican period in Turkey

Akın, Utku

An anthropological approach to the status of women in circassian culture: the case of the village of Soğucak

Türker, Berika

The role of media in undervaluing political dialogue: Syrian war as a case

Althiab, Mohammad