Erişime Açık

Astrology marketing: Examining diverse factors affecting astrology related consumption

Serbes, Ecesu

This thesis explores the factors influencing expenditure on astrology-related products and services by examining the psychological, social, and demographic determinants of consumer behavior in this domain. The literature review defines astrology, traces its historical roots, and assesses its current popularity. The methodology outlines robust data collection, sampling strategies, and ethical considerations. The analysis reveals a positive correlation between individuals' extraversion and openness to new experiences and their financial commitment to astrology-related goods and services. Additio ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 22 Görüntülenme

Erişime Açık

The relationship between separation individuation process and Orthorexia Nervosa: The mediator role of vulnerable Narcissism

Küçük, Ceren

In this study, it was aimed to examine the mediating role of vulnerable narcissism in the relationship between separation-individuation process and orthorexia nervosa. 238 participants ages between 18 and 49 participated in the study. “Sociodemographic Information Form”, “Separation-Individuation Form”, “Orto-11” and “Pathological Narcissism Inventory were used on participants. In the analysis, the first Pearson Correlation was applied to examine the relationship between separation-individuation, orthorexia nervosa and vulnerable narcissism. After the correlation analysis, the mediation was co ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 21 Görüntülenme

Erişime Açık

A research about determining the importance of word of mouth marketing for choosing pre-school education institution in Trakya

Taşkın Akkoyun, İlayda

In today’s technology, consumers can easily obtain all kinds of information. In addition; the consumer who is directly exposed to many desired or undesired messages has difficulty in making a decision in the purchasing process. While consumers try to choose the best one for themselves among many alternatives, marketers who try to respond to variable needs and desires of consumers are also trying to develop new strategies. One of them is to use word-ofmouth marketing method in a positive way. Since the choice of pre-school education institution has an important place in the service sector, wor ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 12 Görüntülenme

Erişime Açık

Financial performance measurement with cash flow ratios: a research and comparison on borsa istanbul (BIST) main metal industry and accomodation sector

Gürdal, Banu İpek

As soon as people start to earn the money that their labor deserves, they begin to control their cash inflows and outflows. This control is more important for businesses established for profit making. Businesses that want to control their cash flows in a more detailed and neat report form refer to the cash flow statement. Knowing cash flow is vital for businesses. It provides both the control of the cash flow within themselves and the opportunity to compare itself with other businesses that use different accounting methods. The success and sustainability of a business is evaluated by the measu ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 41 Görüntülenme

Erişime Açık

The impact of economic sanctions as a foreign policy instrument: the example of U.S. Sanctions on Russian energy industry

Gürtuna, Ali Murat

Economic sanctions, especially during the twentieth century, emerged as a foreign policy tool. Economic sanctions were a perfect tool of the Cold War as a deterrent for employing military power. The main objective of employing economic sanctions is to make the other party to reexamine and potentially revise its policies causing the unrest, and ultimately comply with the requirements of the coercer. However today the level of effectiveness of employing economic sanctions as foreign policy instrument is subject to wide debate. This study is prepared with the objective of contributing to the deba ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 26 Görüntülenme

Erişime Açık

Emotional clarity, adult attachment and emotional eating

Terzi, Ecemnur

This study aims to investigate the relationship between emotional clarity, adult attachment and emotional eating. The research was carried out during the Coronavirus epidemic, in two periods (self- quarantine and new normal periods) with and without governmental restrictions. The research was carried out with a total of 194 participants; 69 in the self- quarantine period and 125 in the new normal period; between the ages of 20-45. In order to measure emotional eating scores, eating with positive and negative emotions subscale of “Emotional Appetite Questionnaire” were used. Emotional clarity s ...Daha fazlası

Preprint 2022 Yeditepe University Academic and Open Access Information System 27 Görüntülenme

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An anthropological approach to the status of women in circassian culture: the case of the village of Soğucak

Türker, Berika

This qualitative study aims to explore the status of women in Circassian Culture through the lens of Feminist Anthropology. Soğucak village, one of the Circassian villages in Yalova, was chosen as a sample in the research. The research is prepared using qualitative research techniques, participant observation, and in-depth interviews. The field interview was conducted between 17 December 2022 and 16 July 2023 with 25 female and nine male participants. Participants are determined by the snowball sampling technique. As a result of the study, it is revealed that housework, especially cooking, and ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 16 Görüntülenme

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‘The Other’ at the border: literary sieges and identity construction

Bakkalsalihoğlu, Fatma Gözde

In the 20th century, the issue of creating a national identity and fashioning the self gained significant importance as a consequence of the increasing nationalist movements and establishment of the unitary states with the collapse of empires. To create a collective identity consciousness in society, literature was utilized as one of the mediums, as it can be used in the service of different ideologies. First published in 1899, Eclipse of the Crescent Moon (Egri Csillagok) by Géza Gárdonyi focuses on creating the Hungarian national identity through the Turks, whereas The Siege (Kështjella) by ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 18 Görüntülenme

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The search for identity in Hanif Kureishi’s the Buddha of Suburbia, the black album and Zadie Smith’s white teeth

Öztürk, Mesut

Hanif Kureishi and Zadie Smith engage in a critical examination of the established conceptualizations of identity, challenging their rigidity and highlighting the inherent unstable nature of identity. The objective of this thesis is to examine the the way in which Hanif Kureishi and Zadie Smith challenge the perceived stability of race, identity, and ethnicity within the dynamic cultural and societal landscape of post-war London. By drawing upon Homi K. Bhabha's theoretical concepts of hybridity, ambivalence, and the third space, both authors destabilize traditional dichotomies and offer criti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 11 Görüntülenme

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Discursive constructions and visual representations of Syrian refugees: a focus on the media in Turkey

Yıldırım Şensoy, İmge

This study explores the discursive construction and media representations of Syrian refugees in relation to wider politics of nationalism and contested narratives of national identity in Turkey. For this purpose, frontpage coverage of 5 national dailies that were selected based on circulation size, target readership and ideological orientation were analyzed using Discourse-Historical Approach. News items and accompanying visuals sampled from Cumhuriyet, Yeni Akit, Hürriyet, Sözcü and Sabah were subjected to analysis through a set of paradigms that this study develops. These paradigms are Human ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 37 Görüntülenme

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The effects of climate change on financial markets

Günışık, Gündüz Can

There is a critical relationship between climate change and financial markets. In this study, temperature change values are used to examine the impact of climate change on agriculture, banking, investment, and insurance sectors. The study determines the relationship between temperature changes and agriculture, banking, investment, and insurance indices in BIST by regression analysis. The results show that climate change has different impacts on different sectors. While the agricultural sector is more sensitive to temperature changes, its impact on the bankingand investment sectors may be more ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 16 Görüntülenme

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Personalized evaluation of oxygen and carbon dioxide exchange in Covid-19 patients with regard to energy homeostasis

Yılmaz, Bayram

The COVID-19 does not proceed the same way in every patient. It may interfere with both oxygen (O2) and carbon dioxide (CO2) exchange in the alveoli; therefore, prevent ATP generation; subsequently, restrict energy supply for the life processes of the patient. Data sets representing the course of the COVID-19 in four patients, where the disease followed dissimilar paths were reassessed after the end of the treatment, by focusing on the respiratory and metabolic energy related parameters (FiO2, PaO2, SaO2, PaCO2) and the other parameters such as HCO3, lactate, body temperature, C-reactive prote ...Daha fazlası

Preprint 2021 Yeditepe University Academic and Open Access Information System 41 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [20]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [4]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [20]

Yazar [KatkıdaBulunan] Kurum [20]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [1]

Yayıncı [1]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Serbes, Ecesu

Küçük, Ceren

Taşkın Akkoyun, İlayda

Gürdal, Banu İpek

Gürtuna, Ali Murat

Terzi, Ecemnur

Türker, Berika

Bakkalsalihoğlu, Fatma Gözde

Öztürk, Mesut

Yıldırım Şensoy, İmge

Günışık, Gündüz Can

Yılmaz, Bayram