Evaluation of kitsch art in a consumer society by the art educators

Kitsch, like many art concepts, went beyond the boundaries of art and began to affect individuals and society. In consumer society, many imitations, cheap, serial, fake products and repetitions of their have been proliferated. With its lack of artistic concern, creativity and originality, kitsch products have caused art to lose its autonomy and enter into a commercial configuration. In this study, a survey study was conducted to reach art educators' opinions about Kitsch products. Educators working in various departments of Fine Arts Faculties were emailed and asked if they agreed with the study opinion. It was considered that the most important points of the literature review were utilized to develop survey questions, which included demographic questions and propositions. According to the questionnaire responses, all of the educators regard kitsch as an industrial object for decorative purpose that is aesthetically deficient and entertaining to society. However, this study show that, while the great majority of faculty members do not purchase kitsch objects, a significant proportion of them argue that not all bad art should be labeled as kitsch. According to this study, which supports literature review, art educators are concerned about the rising consumption of kitsch items, as well as the commercialization of art, creativity, and uniqueness, and its service to capitalism. In the survey findings, different outcomes were obtained based on age groupings. Participants were indecisive whether kitsch was aesthetically deficient, and no clear conclusions were obtained. While 25 - 35 year olds are indecisive on whether kitsch is art, 36-45 year olds are strongly opposed, while 46-59 year olds are more open to kitsch.