Tam Metin
Online shopping offers a different experience than traditional store shopping, and consumer behavior on this platform may change depending on different factors. Enneagram personality types help better define consumers' online shopping preferences and Purchase Intentions. This can help businesses better target customers and offer products and services that suit their needs. This study measures the effect of Enneagram personality types on online shopping decisions in Turkey. In the study, analyzes were made based on the answers of 392 participants who shopped online. According to the regression analysis results, Enneagram personality types of Type 2 (Helper), Type 8 (Challenger) and Type 9 (Peacemaker) do not have a significant effect on the online purchasing decision. The effect of other personality types on the purchasing decision is significant among the analysis findings. At the same time, the perception of reliability for the participants also affects the purchasing decision.
| Eser Adı (dc.title) | Relationship between personality and effective decision making in online shopping - introducing a holistic personality system: Enneagram |
| Yazar [Asıl] (dc.creator.author) | Karakaya, Mehmet Fatih |
| Yazar Departmanı (dc.creator.department) | Yeditepe University Graduate School of Social Sciences |
| Yazar Departmanı (dc.creator.department) | Yeditepe University Graduate School of Social Sciences Doctoral Program in Business Administration |
| Yayın Tarihi (dc.date.issued) | 2024 |
| Yayın Turu [Akademik] (dc.type) | preprint |
| Yayın Türü [Ortam] (dc.format) | application/pdf |
| Konu Başlıkları [Genel] (dc.subject) | Enneagram |
| Konu Başlıkları [Genel] (dc.subject) | Online shopping |
| Konu Başlıkları [Genel] (dc.subject) | Regression analysis |
| Konu Başlıkları [Genel] (dc.subject) | Çevrimiçi alışveriş |
| Konu Başlıkları [Genel] (dc.subject) | Regresyon analizi |
| Yayıncı (dc.publisher) | Yeditepe University Academic and Open Access Information System |
| Dil (dc.language.iso) | eng |
| Özet Bilgisi (dc.description.abstract) | Online shopping offers a different experience than traditional store shopping, and consumer behavior on this platform may change depending on different factors. Enneagram personality types help better define consumers' online shopping preferences and Purchase Intentions. This can help businesses better target customers and offer products and services that suit their needs. This study measures the effect of Enneagram personality types on online shopping decisions in Turkey. In the study, analyzes were made based on the answers of 392 participants who shopped online. According to the regression analysis results, Enneagram personality types of Type 2 (Helper), Type 8 (Challenger) and Type 9 (Peacemaker) do not have a significant effect on the online purchasing decision. The effect of other personality types on the purchasing decision is significant among the analysis findings. At the same time, the perception of reliability for the participants also affects the purchasing decision. |
| Kayıt Giriş Tarihi (dc.date.accessioned) | 2024-02-23 |
| Açık Erişim Tarihi (dc.date.available) | 2024-02-23 |
| Haklar (dc.rights) | Yeditepe University Academic and Open Access Information System |
| Erişim Hakkı (dc.rights.access) | Open Access |
| Telif Hakkı (dc.rights.holder) | Unless otherwise stated, copyrights belong to Yeditepe University. Usage permissions are specified in the Open Access System, and "InC-NC/1.0" and "by-nc-nd/4.0" are as stated. |
| Telif Hakkı Url (dc.rights.uri) | http://creativecommons.org/licenses/by-nc-nd/4.0 |
| Telif Hakkı Url (dc.rights.uri) | https://rightsstatements.org/page/InC-NC/1.0/?language=en |
| Açıklama [Genel] (dc.description) | Final published version |
| Açıklama [Not] (dc.description.note) | Note: This preprint reports new research that has not been certified by peer review and should not be used as established information without consulting multiple experts in the field. |
| Tanım Koleksiyon Bilgisi (dc.description.collectioninformation) | This item is part of the preprint collection made available through Yeditepe University library. For your questions, our contact address is openaccess@yeditepe.edu.tr |
| Tek Biçim Adres (dc.identifier.uri) | https://hdl.handle.net/20.500.11831/8281 |
Tam Metin