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Ambargo Durumu : Erişime Açık ✕Dil : eng ✕Dil : eng ✕Yayın Türü [Ortam] : application/pdf ✕Yayın Türü [Ortam] : application/pdf ✕Yazar Departmanı : Yeditepe University ... ✕Koleksiyon : Ön Baskı Yayınlar ✕
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Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu
Erişime Açık

The influence of website quality on customer purchase intentıon through the mediating role of E-satisfaction and flow experience

Turgut, Merve

To attract customers and ensure a competitive advantage in the e-commerce environment, it is crucial to identify which website attributes encourage customers to purchase by making them more satisfied and offering an online customer experience. Although various website attributes have been widely analysed in the literature based on traditional marketing theories, there are limited studies that have applied the holistic view to categorise these website attributes and online consumer experience regarding flow state. Inspired by the DeLone and Mclean IS model and flow theory, this study is the fir ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 24 Görüntülenme
Erişime Açık

Securitization of European Union’s immigration policy in 2021 German federal elections

Ok, Yonca

The phenomenon of international immigration has been one of the important issues both at the international and local level for many years. In Europe, especially after the Second World War, immigration has become a controversial issue in international politics. After the Second World War, while immigration was considered necessary to improve the deteriorating economy of Europe, after the 1970s, immigration began to be limited and border controls were strengthened. This can be clearly seen in the immigration policies developed by the European Union. In 2015, Europe faced a serious immigration cr ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 56 Görüntülenme
Erişime Açık

Absurdism in communication based on Albert Camus

Durak, Gülberk

Albert Camus, one of the pioneers of existentialism and absurdism, identified the search for meaning in a meaningless universe as "absurd" by defining the limits of absurdism in his work The Myth of Sisyphus. According to him, a person knows that he will die while trying to add value to his life. This contradiction brings out the "absurd". Because death is a tragic end for Man. Another absurd work of Albert Camus, The Stranger is dominated by an incongruous sensibility. This novel of Camus, who argues that the world is absurd and meaningless, is considered one of the most important works o ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 154 Görüntülenme
Erişime Açık

Erratic crude oil prices fluctuations effects on the economic development of Turkey: the case of coronavirus pandemic (covid-19)

Barakat, Duaa

As an oil-importing nation, Turkey's economy is examined in the thesis by looking at its macroeconomic aggregate’s response to oil price fluctuations. Furthermore, the thesis will discuss the post pandemic coronavirus effects on energy and stock markets. Moreover, the thesis will analyze many aspects including crude oil types, production, and its relationship with other markets. On the one hand, macroeconomic aggregates will be represented by the total industrial production index, CPI, nominal exchange rate, total petroleum and other liquids production, and natural gas import prices. Error cor ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 51 Görüntülenme
Erişime Açık

Ideology and U.S. Foreign policy in the post-wilsonian era: an analysis of American foreign policy as a derivative of political tradition based on the idealism-realism spectrum

Kerçek, Harun

Ideology, as a system of ideas characterizing that forms the basis of theories and policies, shapes the way in which citizens and politicians conceptualize foreign policy. In analyzing the determinants of American foreign policy in the post-Wilsonian era, this research considers realism and idealism to be the two opposing foundational ideologies upon which additional systems in political thought are founded. An analysis of ideologies, in this sense, from isolationism to neoliberalism and expansionism demonstrates that the core ideological roots found in American policy doctrines are formed as ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 40 Görüntülenme
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The Turkish right and the Republican People's Party - the case of 1977 general elections

Arslan, Fahri Kaan

The definition of ideological cleavage in Turkish political life through the concepts of right and left began with the orientation of the Republican People's Party to the Left of Center in the 1960s. This separation evolved into a deep polarization and social crisis that would turn into a low-intensity civil war during the 1970s. The 1977 General Elections were held in this crisis atmosphere. In this framework, the political characteristics of the period within the scope of our study have been tried to be scrutinized through the right-left divergence. This thesis aims to analyze the points of ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 76 Görüntülenme
Erişime Açık

Orientalism and nostalgia in british travel writing on the balkans

Talay, Haluk İhsan

The main purpose of this study is to examine the orientalist and nostalgic conditions as well as images reflected in British travel writers, specifically in Patrick Leigh Fermor’s travel trilogy consisting of A Time of Gifts (1977), Between the Woods and Water (1986) and A Broken Road: From the Iron Gates to Mount Athos (2013), and Georgina Harding’s In Another Europe: A Journey into Romania (1990). This work mainly utilizes theories regarding orientalism such as those of Edward Said, Andre Gingrich and Maria Todorova, in addition to Joep Leerssen’s theory of imagology and Svetlana Boym’s theo ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 109 Görüntülenme
Erişime Açık

Large-scale forecasting of large fluctuations using wavelet coherence and multifractal behavior and developing wavelet coherence for multiple time series

Oygur, Tunç

Shocks, jumps, booms, and busts are typical large fluctuation markers that appear in crisis. Identifying financial crises and estimating leading indicators with strong relations during crisis periods have an essential role in the literature. This thesis examines the dynamic co-movements of leading indicators' multifractal features to identify financial crises due to large fluctuations. The detected dynamic relationships predict leading indicators with scale-by-scale analysis and make large-scale predictions better than challenger models. As a natural result of these studies, the n-dimensional ...Daha fazlası

Preprint 2022 Yeditepe University Academic and Open Access Information System 19 Görüntülenme
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Instrumental use of corporate social responsibility and capitalist activism

Öztürk, Elmas Sahra

This study highlights how the concept of “social responsibility” has been transformed into “corporate social responsibility” (CSR) which is detached from its both etymology and epistemology, and investigates how and in what ways the concept of “corporate social responsibility” in which the concept of “social responsibility” has been transformed as an invention of instrumental reason, is implemented by organizations for their own purposes to ensure their sustainability within the capitalist system. The objectives found out and identified in this study are examined under four headings; CSR for b ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 63 Görüntülenme
Erişime Açık

The mediating role of shame and guilt in the relationship between parentification and separation-ındividuation

İlbak, Ayşe Nur

In this study, the main purpose was to explore the mediating roles of shame and guilt in the relationship between parentification and separation-individuation. In order to measure the relationships between variables, data was collected through an online survey with the participation of 384 individuals between ages 18 and 58. Parentified Child Scale-Adult Version, Separation-Individuation Inventory, The Trait Shame and Guilt Scale and Demographic Information Form were used to assess these variables respectively. Quantitative research methods were used through the SPSS : 1) correlational analysi ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 55 Görüntülenme
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Power and beauty relations in the picture of Dorian Gray by Oscar Wilde and Lady Audley’s secret by Mary Elizabeth Braddon

Özkan, Elif Sarah

This thesis endeavours to explore the enchanting power of beauty and its history. This thesis aims at examining the enchanting power of beauty on selected characters in Oscar Wilde’s The Picture of Dorian Gray and Mary Elizabeth Braddon’s Lady Audley’s Secret. It further aims at examining the effects of possessing the power of beauty on the characters that possess it, namely Dorian Gray and Lady Audley. This thesis particularly focuses on the descriptions of the portraits of the protagonists in the two novels, on their effects on whoever looks at them and on the complex relationship between pi ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 114 Görüntülenme
Erişime Açık

Gender representation in television advertising and stereotypes on women in advertisements

Üçkaleler, Beyza

In addition to many other features, people appear in television advertisements with their gender characteristics. The way in which biological and social gender is used in visual designs varies according to the existing cultural and social characteristics. The characteristics of being the focus of domestic life, motherhood, companionship, housework, beauty and sexuality, which society imposes on women and femininity, have been changing in recent years, and this change also makes itself felt in the field of visual design. The new forms of existence of women in the society are also reflected in t ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 91 Görüntülenme
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