The effect of corporate social responsibility activities of container shipping companies on customer satisfaction and customer loyalty

Ardıç Saral, Gülşah

Corporate Social Responsibility (CSR) is increasingly gaining importance for businesses due to its multifaceted and mutually beneficial advantages it offers to society, the environment, and other stakeholders. In addition to the benefits it provides to stakeholders, businesses contribute to competitive advantage, corporate reputation, customer satisfaction, and loyalty through the activities implemented within the framework of CSR, consequently enhancing company productivity and profitability. In other words, CSR is not only perceived as an ethical responsibility but also as a strategic advant ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 6 Görüntülenme

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Increasing importance of global value chain Turkey's foreign trade comparative analysis

Akmanlar, Nur

The global value chain has increased its importance with the spread of foreign trade between countries. As a result of this situation, it has provided serious economic returns to the countries. Countries that use the global value chain effectively have become rich in this process. In this study, the comparison of foreign trade between BRIC countries and Turkey has been examined through Grubel Lloyd index. Through this Grubel Lloyd index, the economic effects of the global value chain on the Turkish economy and BRIC countries are detailed. The increasing importance of global value chain, which ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 57 Görüntülenme

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Ship investment strategies in fluctant shipping market condition: Turkey’s perspective

Başak, Ayşe Aslı

Abstract Maritime transport has become the way of carrying the greatest amount of world trade, which has been the case in recent years. In maritime trade, ports are the most important points that logistics opens up to international routes. The United Nations Conference on Trade and Development has developed the "Link to Regular Maritime Route Routes" in order to enhance the contribution of international ports to the development of the country's ports and to measure their links to major global maritime logistics networks in maritime trade. Regression analysis, which is one of the quantitative r ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 76 Görüntülenme