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Erişime Açık

Semiotic analysis of lovecraftian cosmic horror movies and an evaluation of horror genre in Turkish cinema

Önder, Melih

Cosmic Horror, developed by H. P. Lovecraft, is a subgenre of science fiction, fantasy and horror. Cosmic horror is about the fear of the unknowable. It is usually about threatening beings from outer space or ancient malevolent mysteries. It has also played a key role in the development of horror cinema. Unlike stereotypical horror themes, deep stories about the pains of human existence are included in the cosmic horror subgenre. This thesis presents a research on feature films that are directly or indirectly related to thecosmic horror genre. With this aim, some sample films were selected and ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 149 Görüntülenme

Erişime Açık

Factors that affect the intention to use e-learning sites: A study from the perspective of technology acceptance model

Tuna, Gözde

The internet is a major technological development changing our life. This study investigates students' intents to use of electronic learning (e-learning) platforms using Technology Acceptance Model, known as TAM. Our model consists seven variables mainly, technology related variables, instructor related factors, course related factors, perceived usefulness, known as PU, perceived ease of use, known as PEOU, enjoyment and intention to use. Data have been gathered through google forms. Likert type questionnaire and applied 209 adult students who are older than 20. Results shown that instructor a ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 42 Görüntülenme

Erişime Açık

Digitalization of the international trade and business development

Şapçı, Hale

Advances in technology have directly affected many aspects of our lives. Digitalization, which comes with the development of technology, has become a concept that plays a big role in the perspective from our daily life to our business life. The purpose of my work is to show how important the advantages brought by digitalization are within the scope of business development and international trade, and where exactly they come into play in the process. Apart from the advantages of digitalization, I also aimed to provide information about international trade theories, international trade instituti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 56 Görüntülenme

Erişime Açık

A research about determining the importance of word of mouth marketing for choosing pre-school education institution in Trakya

Taşkın Akkoyun, İlayda

In today’s technology, consumers can easily obtain all kinds of information. In addition; the consumer who is directly exposed to many desired or undesired messages has difficulty in making a decision in the purchasing process. While consumers try to choose the best one for themselves among many alternatives, marketers who try to respond to variable needs and desires of consumers are also trying to develop new strategies. One of them is to use word-ofmouth marketing method in a positive way. Since the choice of pre-school education institution has an important place in the service sector, wor ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 40 Görüntülenme

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Halkı yanıltacak markalar

Demir Mudun, Duygu Ece

Gelişen teknolojiler sayesinde artık dünyada küreselleşme büyük bir hız kazanmıştır. Küreselleşmeyle birlikte şirketler ve bireyler, sahip oldukları markaları yalnızca bulundukları ülke içinde değil de dünya çapında tanıtmak, markanın, dolayısıyla o markayla sunduğu hizmet veya malın farklı coğrafyalarda da bilinirliğini sağlamak, hedef tüketicilerin dikkatini çekmek ve sonunda da sunduğu hizmeti ya da ürettiği malı daha geniş bir kitleye ulaştırmak istemektedirler. Ancak gelişen teknolojiler ve küreselleşmenin de etkisiyle çok fazla markaya hızlı ve kolayca erişilmesi de tüketicileri yanıltıl ...Daha fazlası

Preprint 2024 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 66 Görüntülenme

Erişime Açık

Personalized evaluation of oxygen and carbon dioxide exchange in Covid-19 patients with regard to energy homeostasis

Yılmaz, Bayram

The COVID-19 does not proceed the same way in every patient. It may interfere with both oxygen (O2) and carbon dioxide (CO2) exchange in the alveoli; therefore, prevent ATP generation; subsequently, restrict energy supply for the life processes of the patient. Data sets representing the course of the COVID-19 in four patients, where the disease followed dissimilar paths were reassessed after the end of the treatment, by focusing on the respiratory and metabolic energy related parameters (FiO2, PaO2, SaO2, PaCO2) and the other parameters such as HCO3, lactate, body temperature, C-reactive prote ...Daha fazlası

Preprint 2021 Yeditepe University Academic and Open Access Information System 68 Görüntülenme

An instructional design for new cognitive structure construction in native language on second language learning

Erden, Münire

This study aims to design a second language instruction through the construction of new cognitive structures in the mother tongue and to determine its effect on the learner's cognitive load and achievement in learning complex structures. The study was undertaken in a public university in Istanbul with 79 prep school students and designed as a quasi-experimental study. A subjective cognitive load scale developed by Paas (1992) and an achievement test were utilized as the data collection tools. A covariance analysis (ANCOVA) was employed to determine student achievement between the experiment an ...Daha fazlası

Preprint 2021 Yeditepe University Academic and Open Access Information System 46 Görüntülenme

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Comparison and future of mobile gaming platform with other platforms along with people’s gaming habits and predispositions

Tınç, Sertaç

Today, smartphones have become a necessity for everyone. It is used by people of all ages, regardless of whether they are children or the elderly. Therefore, it is more accessible than other gaming platforms. Mobile games have become a platform where people can spend time comfortably while having fun in daily life, and it has also become one of the most popular game platforms of our time This article consists of information about comparison of mobile game platform with other platforms and opinions about its future profile, as well as opinions formed by analyzing and evaluating data with quanti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 57 Görüntülenme

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Makyaj ile sanatın karşılaştırılması

Özkan, Svetlana

Sanat ve makyaj her zaman insana eşlik etmiş, toplumla birlikte gelişmiştir. Sanat ve makyaj tarihsel yönüyle ve gelinen aşamada birbiriyle etkileşim halindedir. Antik çağlardan günümüze toplumun makyaja karşı tutumundaki değişim de dahil olmak üzere sanat ve makyaj arasında çeşitli bağlantılar vardır. Sanat objeleri ile makyajın karşılaştırmasının farklı dönemler açısından anlaşılması amaçlanmaktadır. Kanaat önderlerinin fikirlerinden hareketle, farklı dönemlerden makyajla ilgili literatürün antik çağlardan günümüze gelişim trendi analiz edilecektir. Bir sanatçı ve bir makyaj sanatçısı arasın ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 46 Görüntülenme

Erişime Açık

Gender representation in television advertising and stereotypes on women in advertisements

Üçkaleler, Beyza

In addition to many other features, people appear in television advertisements with their gender characteristics. The way in which biological and social gender is used in visual designs varies according to the existing cultural and social characteristics. The characteristics of being the focus of domestic life, motherhood, companionship, housework, beauty and sexuality, which society imposes on women and femininity, have been changing in recent years, and this change also makes itself felt in the field of visual design. The new forms of existence of women in the society are also reflected in t ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 69 Görüntülenme

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20. Yüzyıl resim sanatında bilim odağında rastlantı

Çam, Burcu

20. yy da plastik sanatlarda, rastlantı faktörünün kullanımının önemli bir yeri vardır. Dünya savaşlarından sonra, belirsizlik düşüncesinin sebep olduğu ruhsal çöküntü ile, sanatçılar anlam arayışına girmişlerdir. Geleneksel sanat kurallarını reddeden Dada sanatçıları, rastlantısal ve deneysel eserler üretmeye başlamışlardır. Modernizm ile birlikte sanatçılar, özgür fırça darbeleri ile kalıplardan uzaklaşmış, sanat eserlerinde hazır nesne kullanımı ortaya çıkmış ve çeşitli buluntu nesneleri bir araya getirerek özgün eserler üretmişlerdir. Bilimdeki gelişmelerin de etkisi ile rastlantı faktörün ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 48 Görüntülenme

Erişime Açık

A review on currency shocks and inflation volatility: Evidence from a DCC-GARCH model

Akça, Melike

In the present research, the relationship among the exchange rate and inflation in Turkey was investigated by considering the monthly dataset among 1990:1-2022:4 years. The consumer price index, producer price index, industrial production index, nominal exchange rate, and money supply are used as variables to represent inflation. Impulse-Response analyzes were used to find the short-term effects of the variables, decomposition of variance analysis for the causes of the changes in the variances of the variables, and the medium and long-term relationships of the variables in pairs were determine ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 73 Görüntülenme