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Bulunan: 162 Adet 0.001 sn
Ambargo Durumu : Erişime Açık ✕Dil : eng ✕Yazar Departmanı : Yeditepe University ... ✕Erişim Hakkı : Open Access ✕
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Erişime Açık

The influence of visual movement priming on novel and conventional metaphor comprehension: an eye-tracking study

Çora, Çağatay

Understanding metaphors is key to language processing. This research examined the influence of visual priming on action metaphor comprehension, addressing a critical gap in understanding cognitive mechanisms behind language comprehension. Based on the principles of embodied cognition, the research investigated how visual priming impacts comprehension of action metaphors, both novel and conventional, and literal action verbs. An experimental design was adopted, with eye-tracking technology used to capture eye movements as participants read metaphor-rich sentences. We executed a repeated measure ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 27 Görüntülenme
Erişime Açık

Strategic advice seeking behavior of different leadership styles and its impact on strategic decision outcomes: an overview of Turkish companies

Gül, Ahmet Furkan

Decision making, and strategic decision making have been a focal and popular area of management literature, and numerous scholars have conducted thorough research to explain the relationships between each antecedent, characteristic, or variable and the outcomes of the strategic decision process. In addition, recent studies have looked at decision making from an upper echelons" perspective and tried to investigate how the top management teams, boards of directors, and CEOs in organizations take such strategic decisions. Scholars have also looked at how these executives seek and utilize essentia ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 220 Görüntülenme
Erişime Açık

Astrology marketing: Examining diverse factors affecting astrology related consumption

Serbes, Ecesu

This thesis explores the factors influencing expenditure on astrology-related products and services by examining the psychological, social, and demographic determinants of consumer behavior in this domain. The literature review defines astrology, traces its historical roots, and assesses its current popularity. The methodology outlines robust data collection, sampling strategies, and ethical considerations. The analysis reveals a positive correlation between individuals' extraversion and openness to new experiences and their financial commitment to astrology-related goods and services. Additio ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 38 Görüntülenme
Erişime Açık

Contributions of organizations in Istanbul Unkapani to popular music between 1960-2000

Or, Bora

This study is important in terms of contextualizing the scattered dissident voices that have developed in the Turkish geography, regardless of genre, within a broad perspective. It offers an uncommon combination of texts on music, art, social sciences, etc. Most of the studies on music to date have not touched upon the Unkapanı record stores bazaar. In this study, Unkapanı İMÇ (Istanbul ManifaturacılarÇarşısı)'s organizations from its first establishment until the time it lost its popularity, communication tools such as radio, cinema, TV used in the spread of popular music, the formation of Un ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 26 Görüntülenme
Erişime Açık

A research on local government's view on integrated reporting in Turkey and a model proposal

Akbaş, Müzeyyen Çiğdem

Municipalities are expected to be more transparent, accountable, understandable and to have stronger communication channels with stakeholders. Corporate reports are the tools that establish strong dialogs with stakeholders. Integrated Reports, which provide the opportunity to deliver both financial and non-financial information in a single report, is one of the innovative corporate reporting model. The purpose of this article is to propose an "Integrated Reporting Model" applicable by local governments in Turkey and to make "Integrated Performance Measurements". In line with the purpose of the ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 49 Görüntülenme
Erişime Açık

A research on does management accounting in the construction industry need enterprise resource planning

Töre Doğruarar, Özlem

In the business world of the century we are living in, competition has become quite intense with the effect of globalization. For this purpose; the enterprises started to adopt the "Kaizen" methodology, which means continuous betterment or continuous improvement. Businesses that aspire to be successful and survive for a long time in this competitive environment have to use their resources most efficiently, specialize by gaining experience in their activities, and make strategic planning for the future. Information, being a strategic power, is the most important of these resources. If we consid ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 20 Görüntülenme
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