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Erişime Açık

From the quest for authenticity to advocacy: How do authentic brands create brand advocate consumers?

Tosun, Aslı

In a quest to investigate whether brands that position themselves as authentic create brand advocate consumers, the current study analyzes and collates the extant literature on brand authenticity through unfolding the relationship between brand authenticity and brand advocacy on the grounds of brand experience, actual self-image congruence, consumer involvement as well as the product category with an aim to explore whether brand authenticity positively influences brand advocacy behavior among consumers. The relationships are investigated through a comprehensive research model using two differe ...Daha fazlası

Erişime Açık

Feeling at home: Qualified Turkish immigrants work in the subcontractor company in Athens

Yeni, Merve

The migration of young and qualified individuals abroad is a subject being discussed in the literature. Migration in Türkiye has also increased significantly due to social, economic, and political factors. For this reason, individuals have started to migrate to Europe, the USA, and Canada through student, work, and refugee ways. Since the target of most individuals regarding external migration is developed countries, migration to developed countries has also been focused on in the literature. However, the migration of skilled individuals is a topic that has received little focus within the fra ...Daha fazlası

6698 sayılı Kişisel Verilerin Korunması Kanunu kapsamında yükümlülüklerimiz ve çerez politikamız hakkında bilgi sahibi olmak için alttaki bağlantıyı kullanabilirsiniz.

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