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Erişime Açık

A study of the strategies used by companies creating a distinctive brand image through the use of strategic terminology in product and service naming for differentiation and image building

Seçilmiş, Nuri Tolga

The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası

Erişime Açık

Evaluation of kitsch art in a consumer society by the art educators

Marangoz, Selvin

Kitsch, like many art concepts, went beyond the boundaries of art and began to affect individuals and society. In consumer society, many imitations, cheap, serial, fake products and repetitions of their have been proliferated. With its lack of artistic concern, creativity and originality, kitsch products have caused art to lose its autonomy and enter into a commercial configuration. In this study, a survey study was conducted to reach art educators' opinions about Kitsch products. Educators working in various departments of Fine Arts Faculties were emailed and asked if they agreed with the stu ...Daha fazlası

6698 sayılı Kişisel Verilerin Korunması Kanunu kapsamında yükümlülüklerimiz ve çerez politikamız hakkında bilgi sahibi olmak için alttaki bağlantıyı kullanabilirsiniz.

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