Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu

Erişime Açık

Consumer behavior in automotive industry in Turkey: research on shopping practices and buying behaviors of b and c segment automotive consumers

Gülsen, Deniz Gökçe

This dissertation hereby is aimed to analyze the buying behavior of automotive consumers in Turkey. There are 8 hypotheses but the main idea is to see whether B anc C segment consumers see buying a vehicle as an investment or not. The thesis contains three main parts; conceptual framework, research, and results. What these parts include is explained below. The conceptual framework contains three parts. The Concept of Consumer and Consumer Behavior part explains consumer behavior, types of buying behavior, consumer buying (decision process), and the factors affecting buying behavior. The Automo ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 34 Görüntülenme

Erişime Açık

Assessing media literacy: an analysis of university students

Özdinçler, Balkı

Media literacy refers to the ability to access, analyze, evaluate, and create messages in a wide variety of media modes and formats. Even though the media is so globalized and easily accessible, it is necessary to correctly perceive and read the messages, make sense of them, analyze, evaluate, criticize, etc. Before accessing media literacy equipment, the individual is only in a passive position in front of the messages presented by the media. However, with the media literacy equipment, individuals take an active position that evaluates questions, analyzes the media messages, and keeps a disti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 35 Görüntülenme

Erişime Açık

The case of Marginalised Victorian women: An analysis of Charles Dickens’s Oliver Twist and hard times through Kate millett’s feminism

Kırmızıgül, Tuba

The present dissertation aims to analyse Victorian society and its reflection in the 19th-century novels such as Hard Times and Oliver Twist within the feminist framework. Discriminative attitudes in a patriarchal society and how females meet abuse from childhood are among the main concerns; therefore, these are also examined with a great emphasis and added to the research. Their miserable condition inspires the author of this study to shed light upon the women and children within their fictionalisation both in the Victorian novels and in different periods. Kate Millett’s Sexual Politics is co ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 47 Görüntülenme

Erişime Açık

The Turkish right and the Republican People's Party - the case of 1977 general elections

Arslan, Fahri Kaan

The definition of ideological cleavage in Turkish political life through the concepts of right and left began with the orientation of the Republican People's Party to the Left of Center in the 1960s. This separation evolved into a deep polarization and social crisis that would turn into a low-intensity civil war during the 1970s. The 1977 General Elections were held in this crisis atmosphere. In this framework, the political characteristics of the period within the scope of our study have been tried to be scrutinized through the right-left divergence. This thesis aims to analyze the points of ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 40 Görüntülenme

Erişime Açık

Impact of IFRS-16 lease standard on financial statements of transportation and storage companies: evidence from Bist

Abdullahi, Mukhtar Farah

The International Financial Reporting Standards (IFRS) have been implemented by firms around the globe to make financial information internationally consistent and comparable. The newly established international financial reporting standard (IFRS-16, "Leases") requires recognition of certain old off-balance-sheet assets and liabilities resulting from operating leases under the International Accounting Standard 17 (IAS 17). The objective of this research aims to employ financial statement items and ratios to investigate how the new leasing standard IFRS-16 affected financial statements followin ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 54 Görüntülenme

Erişime Açık

The stigma of the fallen woman in the novels of jude the obscure and Yeryüzünde Bir Melek

Emiroğlu, Ecem Başak

Regardless of the cultural differences, the 19th century Victorian England and Tanzimat Period in Ottoman Empire had similar expectations from women. The two novelists from these two countries, Thomas Hardy and Ahmet Mithat Efendi, had critical attitude towards such expectations. Thus they created socially unacceptable but acceptable for them heroines. Afterall, for some Sue Bridehead is Hardy’s main focus and similarly for Ahmet Mithat Raziye is still an angel. The reason why these two heroines are unacceptable for the society’s of their days is intriguing. Considering all these, the aim of t ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 32 Görüntülenme

Erişime Açık

Semiotic analysis of lovecraftian cosmic horror movies and an evaluation of horror genre in Turkish cinema

Önder, Melih

Cosmic Horror, developed by H. P. Lovecraft, is a subgenre of science fiction, fantasy and horror. Cosmic horror is about the fear of the unknowable. It is usually about threatening beings from outer space or ancient malevolent mysteries. It has also played a key role in the development of horror cinema. Unlike stereotypical horror themes, deep stories about the pains of human existence are included in the cosmic horror subgenre. This thesis presents a research on feature films that are directly or indirectly related to thecosmic horror genre. With this aim, some sample films were selected and ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 107 Görüntülenme

Erişime Açık

Historical documents on the origin of the Gokturk Alphabet

Taş, Şaban

The Gokturk Khaganate serves as a role model state for contemporary Turkic states. This can be proven from various aspects such as language, culture, law, social life, and governance. Particularly, when focused on the subject of language and alphabet, it is possible to dilate on this foundation. The foundation of the Gokturk Alphabet emerges as a manifestation of the abstract and concrete accumulation of Turkish culture spanning thousands of years. When delving into the history of rock paintings, the earliest rock paintings belonging to the Turks appear in the Lena Rock Paintings area in Russi ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 30 Görüntülenme

Erişime Açık

The search for identity in Hanif Kureishi’s the Buddha of Suburbia, the black album and Zadie Smith’s white teeth

Öztürk, Mesut

Hanif Kureishi and Zadie Smith engage in a critical examination of the established conceptualizations of identity, challenging their rigidity and highlighting the inherent unstable nature of identity. The objective of this thesis is to examine the the way in which Hanif Kureishi and Zadie Smith challenge the perceived stability of race, identity, and ethnicity within the dynamic cultural and societal landscape of post-war London. By drawing upon Homi K. Bhabha's theoretical concepts of hybridity, ambivalence, and the third space, both authors destabilize traditional dichotomies and offer criti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 39 Görüntülenme

Erişime Açık

The drama triangle in Tess of the D’urbervilles by Thomas Hardy and the Bluest Eye by Toni Morrison

Nazlı, Pınar

The drama triangle, a modern concept of psychology that involves three roles, the victim, the rescuer and the persecutor, occurs in many dysfunctional relations. This study aims to analyze how the drama triangle reveals itself in the selected novels and its main reason, which is a system of power dynamics that labels one as “the superior” and the other one as “the inferior.” The power dynamics and the drama triangle in Tess of the d’Urbervilles by Thomas Hardy and The Bluest Eye by Toni Morrison will be explained and evaluated through Feminist, Marxist and postcolonial theories. In fact, these ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 43 Görüntülenme

Erişime Açık

Increasing importance of global value chain Turkey's foreign trade comparative analysis

Akmanlar, Nur

The global value chain has increased its importance with the spread of foreign trade between countries. As a result of this situation, it has provided serious economic returns to the countries. Countries that use the global value chain effectively have become rich in this process. In this study, the comparison of foreign trade between BRIC countries and Turkey has been examined through Grubel Lloyd index. Through this Grubel Lloyd index, the economic effects of the global value chain on the Turkish economy and BRIC countries are detailed. The increasing importance of global value chain, which ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 27 Görüntülenme

Erişime Açık

Bloody, bold and resolute: Dimensions of power in Hamlet, King Lear and Macbeth

Tönel, Utku

This thesis argues that there is a symbiotic relationship between the actions of characters making use of different aspects of power, and the plot progression in three tragedies by William Shakespeare; Hamlet, King Lear, and Macbeth, whose plots were built upon a problem of succession. For this purpose, the Aristotelian definition of tragedy was used in conjunction with the notion of power as defined by Steven Lukes throughout the study. To identify how this interaction helps build the dramatic structure, Thomas Pavel’s concept of move was utilised to pinpoint the plot progressionin the three ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 62 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [18]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [1]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [20]

Yazar [KatkıdaBulunan] Kurum [20]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [1]

Yayıncı [1]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Gülsen, Deniz Gökçe

Özdinçler, Balkı

Kırmızıgül, Tuba

Arslan, Fahri Kaan

Abdullahi, Mukhtar Farah

Emiroğlu, Ecem Başak

Önder, Melih

Taş, Şaban

Öztürk, Mesut

Nazlı, Pınar

Akmanlar, Nur

Tönel, Utku