Erişime Açık

From the quest for authenticity to advocacy: How do authentic brands create brand advocate consumers?

Tosun, Aslı

In a quest to investigate whether brands that position themselves as authentic create brand advocate consumers, the current study analyzes and collates the extant literature on brand authenticity through unfolding the relationship between brand authenticity and brand advocacy on the grounds of brand experience, actual self-image congruence, consumer involvement as well as the product category with an aim to explore whether brand authenticity positively influences brand advocacy behavior among consumers. The relationships are investigated through a comprehensive research model using two differe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 72 Görüntülenme

Erişime Açık

An analysis of the press laws in the democrat party era

Yasan, Emrecan

In the aftermath of the Second World War, Türkiye underwent significant social and political transformations as it transitioned to a multi-party system. In 1946, Celal Bayar, Adnan Menderes, Fuad Köprülü, and Refik Koraltan, having broken away from the Republican People’s Party, founded the Democrat Party. It is observed that the Democrat Party, which came to power in 1950, received significant support by emphasizing press freedom and granting legal rights to media workers. Although initially a broad freedom was granted to the press, efforts to control the media were observed over time. Notabl ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 12 Görüntülenme

Erişime Açık

The revolt of Sheikh Ubeydullah (1880-1881): An instrumentalist study of a nationalist movement

Sadiq Bayraq , Ali

At the end of the 19th century, between 1880-1881, Sheikh Ubeydullah, the leader of the Naqshbandi sect, attacked the cities and villages of the border regions of Iran and the Ottoman Empire and caused many killings and loots in the Qajar Empire's Azerbaijan state. The reason for the beginning of this rebellion was the jeopardy of the Sheikh's personal interests. The sheikh lost the right to own several villages, which were actually a gift from Shah Qajar to his father. In the following, the signing of the Berlin Treaty and the Sheikh's fear of creating an Armenian state in his claimed territo ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 10 Görüntülenme

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Analyzing baksı museum through the search for the center in today’s art

Özgüz Çelik, Ebru

This thesis is based on the understanding of center in art; examines the displacement of the dominant forces of art along with economic, political or social changes and the reasons for this change. By examining this change from the Renaissance period to the present day, by tracing the similarities and contrasts in the past and present, through the conditions that led to the formation of these centers, their artistic production and consumption between these periods and today, the circulation of artistic productions in the world, museology, and collections, we answer the question of whether we c ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 90 Görüntülenme

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Precious metals as a safe haven asset in the Islamic stock market

Mohamud , Ahmed Jibril

With the recent economic downturns exhibited as a result of the Covid pandemic, this research is developed through the motivation of investment tools that are resistant to negative effects brought about by changes in the economy. This brings out the current research being performed on whether precious metals can act as safe-haven assets in the Islamic stock market through the investigations using Granger causality, Impulse response analysis, stationarity testing as well as exploration of the Vector Autoregressive models to observe and outline the relationship between the precious metals and th ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 7 Görüntülenme

Erişime Açık

The mediating role of self-objectification, self-disgust, and selfcompassion in the relationship between sexual objectification and dissociation

Işık, Aysu

In interpersonal interactions, women can be subjected to sexual objectification, discrimination, and sexual, verbal, or physical harassment. Sexual objectification experiences in everyday life have a hidden trauma function even though there is no overt trauma present. As women frequently encounter such experiences, psychological well-being is negatively affected, and some effects of trauma, such as dissociative experiences, are regularly observed. The purpose of this study was to examine the mediating roles of adult women’s experiences of self-objectification, self-disgust, and self-compassion ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 43 Görüntülenme

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Çılgın bilim adamları ve etik: Frankenstein ve Dr. Moreau’nun Adası

Yavuz, Emin Erdem

Takıntıları nedeniyle bilimsel normların dışına çıkan ve edebi eserlerde uzun yıllardır kullanılmış olan “Çılgın Bilim İnsanı” arketipi insanlarda korkulara neden olmuş ve bilime karşı duyulan ön yargıyı körüklemiştir. Bu figürün yaygınlaşmasının en büyük nedenlerinden birisi, dünyanın en popüler eserleri arasında gösterilebilecek Frankenstein’dır. Dr. Victor Frankenstein ile başlayan hırslarına yenik düşüp bilimi kullanarak çevresindekilere zarar verme klişesi günümüzde bile birçok bilim kurgu eserinde kendisini göstermektedir. Aynı zamanda günümüzde bile hala tartışılan hayvanlar üzerinde ya ...Daha fazlası

Preprint 2024 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 20 Görüntülenme

Erişime Açık

Emile Zola’nın meyhane ve Samipaşazade Sezai’nin sergüzeşt romanlarında toplumsal eleştiri

Karadeniz, Mehmet

Bu tezin amacı, Fransız edebiyatının önemli yazarlarından Emile Zola’nın Meyhane romanı ile Türk edebiyatının önemli yazarlarından Samipaşazade Sezai’nin Sergüzeşt romanını toplumsal eleştiri çerçevesinde karşılaştırmalı olarak incelemektir. Bu çalışmada, öncelikli olarak eleştirinin tanımı yapılmış ve tarihsel gelişiminden bahsedilmiştir. Daha sonra eleştiri türünün Türk ve Fransız edebiyatındaki yeri ve yansımaları incelenmiştir. Bu çalışmada Meyhane ve Sergüzeşt romanları üzerinden Fransız ve Osmanlı toplumlarında kadının konumu ele alınmıştır. Emile Zola ve Samipaşazade Sezai, farklı coğra ...Daha fazlası

Preprint 2024 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 117 Görüntülenme

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“My birthplace hate I, and my love’s upon / This enemy town”: The Politics of Enmity in Coriolanus

Tatar, Yağmur

This study focuses on the politics of enmity in relation to the concepts of carnival and politics of friendship in Shakespeare’s late Roman play, Coriolanus. It further investigates the politics of enmity that reconstructs Coriolanus as a play through the play’s interpretation of the carnival politics, sacred Roman ideals, and the dichotomy between the figures of the friend and the enemy.

Preprint 2024 Yeditepe University Academic and Open Access Information System 26 Görüntülenme

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Functions of autobiographical remembering and Its relation to affective Neuroscience personality traits in healthy and pathological aging

Mutafoğlu Sarıbay, Merve

Autobiographical memory (ABM) refers to our personal past experiences. How we remember these experiences has been widely studied for decades, whereas why we remember those memories (i.e., functions of ABM) has gained attention only recently. However, functions of autobiographical remembering in people with dementia has been completely unexplored. This study aims to investigate ABM functions in patients with episodic memory deficits (i.e., patients with amnestic Mild Cognitive Impairment and early-stage Alzheimer’s Dementia) as well as cognitively healthy individuals, besides the relationship b ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 95 Görüntülenme

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Global art market and art economy after 2000 and Turkey: The evolution, resilience, and global prominence of the Turkish art market

Üler Kaprol, Tuğçe

The term "market" has deep historical roots, evolving from a physical space for trade to an abstract concept symbolizing the exchange of goods and services. In the sociology of art, Pierre Bourdieu has shaped a distinctive path of research, emphasizing taste judgments, cultural power, and cultural capital as tools for social dominance. This foundation aids in understanding the intricacies of the art market. Over time, art has transformed into an alternative investment for corporate entities, wealth managers, banks, and individuals, driven by economic shifts since the 1980s. The 1980s saw the p ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 51 Görüntülenme

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Exploring the shadow and trickster archetypes: an analysis of Alex in a clockwork orange and Amy in gone girl

Tekelioğlu , Şeyda Ebrar

The purpose of this study is to analyze the main characters, Alex in Anthony Burgess's A Clockwork Orange and Amy in Gillian Flynn's Gone Girl, through a Jungian perspective. Both characters exhibit complex and multilayered personalities, embodying the darker aspects of human behavior while employing cunning and manipulative tactics to achieve their goals. Through a comparative analysis, this study examines how Alex and Amy navigate the boundaries of societal norms, challenging conventional morality and evoking a sense of ambiguity and unpredictability. Drawing on textual evidence and psycholo ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 22 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [16]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [1]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [16]

Yazar [KatkıdaBulunan] Kurum [11]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [2]

Yayıncı [2]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Tosun, Aslı

Yasan, Emrecan

Sadiq Bayraq , Ali

Özgüz Çelik, Ebru

Mohamud , Ahmed Jibril

Işık, Aysu

Yavuz, Emin Erdem

Karadeniz, Mehmet

Tatar, Yağmur

Mutafoğlu Sarıbay, Merve

Üler Kaprol, Tuğçe

Tekelioğlu , Şeyda Ebrar