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Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu
Erişime Açık

The mediating role of self-objectification, self-disgust, and selfcompassion in the relationship between sexual objectification and dissociation

Işık, Aysu

In interpersonal interactions, women can be subjected to sexual objectification, discrimination, and sexual, verbal, or physical harassment. Sexual objectification experiences in everyday life have a hidden trauma function even though there is no overt trauma present. As women frequently encounter such experiences, psychological well-being is negatively affected, and some effects of trauma, such as dissociative experiences, are regularly observed. The purpose of this study was to examine the mediating roles of adult women’s experiences of self-objectification, self-disgust, and self-compassion ...Daha fazlası

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The role of workplace fear of missing out and perceived supervisor support on the relationship between work-related basic need satisfaction and Job burnout

Karamık, Cihan

Job burnout profoundly impacts both employee well-being and organizational effectiveness. This study explores the dynamic interplay among job-related basic need satisfaction, job burnout, Fear of Missing Out (FoMO), and Perceived Supervisor Support. Drawing from self-determination theory and social support literature, it posits that job related basic need fulfillment inversely correlates with job burnout, with FoMO and Perceived Supervisor Support mediating this relationship. 391 employees across diverse industries participated in this cross-sectional study, completing assessments on job-relat ...Daha fazlası

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Modifying the visual-texture complexity of foods to direct consumers' attention toward more sustainable options: Turkish rice pudding 'sütlaç' as a case

Baylan, Yeliz

The importance of visual elements and textures has been emphasized in sensory analysis studies examining consumer preferences, and these data have been used in the field of neomarketing to examine consumers' conscious or unconscious choices. This study focused on the possibility of directing consumers' attention to sustainable options by using the visual textural properties of products. This approach aimed to find solutions to problems such as carbon emissions and water pollution resulting from food production. Rice pudding, a traditional dessert, was chosen as the reference sample in this res ...Daha fazlası

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Relationship between personality and effective decision making in online shopping - introducing a holistic personality system: Enneagram

Karakaya, Mehmet Fatih

Online shopping offers a different experience than traditional store shopping, and consumer behavior on this platform may change depending on different factors. Enneagram personality types help better define consumers' online shopping preferences and Purchase Intentions. This can help businesses better target customers and offer products and services that suit their needs. This study measures the effect of Enneagram personality types on online shopping decisions in Turkey. In the study, analyzes were made based on the answers of 392 participants who shopped online. According to the regression ...Daha fazlası

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Understanding brands’ sustainability communications in social media: How the source of communication influences consumers’ responses

Oran, Helin Ezgi

With increasing environmental concerns and a shift towards sustainable consumption, brands are employing social media as a powerful platform to communicate their sustainability initiatives. This study investigates the effect of sustainability communication on Instagram on consumer perceptions with a specific focus on nonluxury hygiene products. Drawing from an extensive literature review, this research explores how consumer perceptions of brand efforts for environmental sustainability affect brand attitude, word-of-mouth (WOM), brand engagement, and purchase intentions. Additionally, it exami ...Daha fazlası

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Effect of artificial intelligence in social media content creation

Zapen, Sufian Bassam Mohammad

The main purpose of this thesis is to develop a deeper understanding and to gain deeper knowledge about the role of artificial intelligence in social media content creation. In order to make it precise, we have formulated two underlying questions: How much creativity does artificial intelligence really possess? And what is the role of artificial intelligence in content creation? For these questions we have chosen online questionnaire for data collection. Data were gathered from respondents from different countries between November 9, 2022, and October 3, 2023. We have used descriptive and infe ...Daha fazlası

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A study on the effects of business incubators on entrepreneurs under the light of positive psychology

Tüzemen, Burçin

Business incubators support the development of start-up companies by offering a protective environment and various support services. Since the appearance of incubators, academic studies focused mostly on hard issues like their contribution to the financial success of start-up companies. Nevertheless, when it comes to soft issues, more needs to be studied, The purpose of this research is to help close some of the gaps in the literature by focusing on the contribution of business incubators to the well-being of entrepreneurs. For that purpose, the effects of incubator services on the psychologic ...Daha fazlası

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A research about determining the importance of word of mouth marketing for choosing pre-school education institution in Trakya

Taşkın Akkoyun, İlayda

In today’s technology, consumers can easily obtain all kinds of information. In addition; the consumer who is directly exposed to many desired or undesired messages has difficulty in making a decision in the purchasing process. While consumers try to choose the best one for themselves among many alternatives, marketers who try to respond to variable needs and desires of consumers are also trying to develop new strategies. One of them is to use word-ofmouth marketing method in a positive way. Since the choice of pre-school education institution has an important place in the service sector, wor ...Daha fazlası

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An anthropological approach to the status of women in circassian culture: the case of the village of Soğucak

Türker, Berika

This qualitative study aims to explore the status of women in Circassian Culture through the lens of Feminist Anthropology. Soğucak village, one of the Circassian villages in Yalova, was chosen as a sample in the research. The research is prepared using qualitative research techniques, participant observation, and in-depth interviews. The field interview was conducted between 17 December 2022 and 16 July 2023 with 25 female and nine male participants. Participants are determined by the snowball sampling technique. As a result of the study, it is revealed that housework, especially cooking, and ...Daha fazlası

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The mediating role of psychological capital in the relationship between agile leadership and employee intrapreneurship: An empirical study in Turkey

Nurdağ, Veysel Karani

This research aims to undertake an extensive investigation into the correlation among agile leadership, employee intrapreneurship, and psychological capital. By examining the impact of psychological capital on employee intrapreneurship, this study seeks to make a valuable contribution to the academic literature.While there is an increasing interest in the concepts of agile leadership and employee intrapreneurship, there is a lack of comprehensive research exploring their relationship with psychological capital. The suggested study will employ an interdisciplinary approach, combining the pertin ...Daha fazlası

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Attribution bias in the context of intergroug relations: The case of natives and immigrants

Akdoğdu, Deniz Beste

Ultimate attribution error (UAE) is the tendency to attribute negative outgroup behavior to disposition factor and negative ingroup behavior to external circumstances. This study investigates the UAE committed by Turkish individuals in the context of intergroup relations between Syrian immigrants and Turkish citizens in. The purpose of this study is to investigate the impact of the other's out-group status and perceptual salience on the UAE. We intended to investigate these effects using a Virtual Reality configuration with virtual agents of a Turkish national and a Syrian immigrant. We hypoth ...Daha fazlası

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Musical metaphors: Innate and objective

Yüksel, Hatice

As in the recent approach cognition is embodied and metaphor theory of meaning metaphoricity of music is a topic that is mostly studied in cognitive musicology and cognitive linguistics and should be studied from the perspective of cognitive scientists. Musicologists use metaphors to describe the musical system itself in the music theory, music psychologists also use metaphors to describe perceptual facts like a tone is higher as in it resonates somewhere higher in the body or conceptual as in the tone’s place in the musical spectrum. This conceptual part tells us that this kind of metaphor de ...Daha fazlası

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