Erişime Açık

Consumer behavior in automotive industry in Turkey: research on shopping practices and buying behaviors of b and c segment automotive consumers

Gülsen, Deniz Gökçe

This dissertation hereby is aimed to analyze the buying behavior of automotive consumers in Turkey. There are 8 hypotheses but the main idea is to see whether B anc C segment consumers see buying a vehicle as an investment or not. The thesis contains three main parts; conceptual framework, research, and results. What these parts include is explained below. The conceptual framework contains three parts. The Concept of Consumer and Consumer Behavior part explains consumer behavior, types of buying behavior, consumer buying (decision process), and the factors affecting buying behavior. The Automo ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 46 Görüntülenme

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Comparative analysis of virtual games with video games: preferences of players worldwide

Ahtaq, Salah Eddine

The emergence of virtual reality in recent years has primarily focused on user interfaces, visual simulation, and 3D graphics. However, the community's interest in virtual reality has shifted towards the gaming industry in order to reach a larger audience. This thesis aims to study the differences and similarities between virtual games and traditional video games in order to determine user preferences and opinions. Over 60 days (April 1st - May 31st, 2023), an online survey gathered 300 comprehensive responses, revealing substantial insights, and 4 interviews have been conducted with 4 volunte ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 46 Görüntülenme

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Power and beauty relations in the picture of Dorian Gray by Oscar Wilde and Lady Audley’s secret by Mary Elizabeth Braddon

Özkan, Elif Sarah

This thesis endeavours to explore the enchanting power of beauty and its history. This thesis aims at examining the enchanting power of beauty on selected characters in Oscar Wilde’s The Picture of Dorian Gray and Mary Elizabeth Braddon’s Lady Audley’s Secret. It further aims at examining the effects of possessing the power of beauty on the characters that possess it, namely Dorian Gray and Lady Audley. This thesis particularly focuses on the descriptions of the portraits of the protagonists in the two novels, on their effects on whoever looks at them and on the complex relationship between pi ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 82 Görüntülenme

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The influence of visual movement priming on novel and conventional metaphor comprehension: an eye-tracking study

Çora, Çağatay

Understanding metaphors is key to language processing. This research examined the influence of visual priming on action metaphor comprehension, addressing a critical gap in understanding cognitive mechanisms behind language comprehension. Based on the principles of embodied cognition, the research investigated how visual priming impacts comprehension of action metaphors, both novel and conventional, and literal action verbs. An experimental design was adopted, with eye-tracking technology used to capture eye movements as participants read metaphor-rich sentences. We executed a repeated measure ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 44 Görüntülenme

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Analysing the user experience of smart city mobility through applications in Istanbul

Anlıatamer, Feriha Öykü

In recent years, different ways have been sought to compete in the growing and changing production and consumption environment with technological developments. For this reason, the importance of experience and usage areas in design is increasing. One of the most widely used models in the world and in our country recently is the smart city, which aims to protect the environment and sustainable development. Smart city aims to use resources efficiently by saving time, energy and labour for limited world resources. Smart cities aim to provide the necessary high quality urban services by utilising ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 45 Görüntülenme

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Once and always: friendship, hauntology and madness in the secret history and if we were villains

Derman Alkanat, Eda

The present thesis aims to explore and compare the concepts of friendship, hauntology and madness in two significant novels of the Dark Academia genre: The Secret History by Donna Tartt and If We Were Villains by M.L Rio. In the examination of the selected novels, this thesis displays the disintegration of friendship in the face of a tragic event like murder. Murder, as the collective doing of the friends, starts to haunt every aspect of their lives and becomes the trigger for frenzy of behaviour with lethal consequences.Considering the significance of friendship in college years, analyzing th ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 58 Görüntülenme

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From the quest for authenticity to advocacy: How do authentic brands create brand advocate consumers?

Tosun, Aslı

In a quest to investigate whether brands that position themselves as authentic create brand advocate consumers, the current study analyzes and collates the extant literature on brand authenticity through unfolding the relationship between brand authenticity and brand advocacy on the grounds of brand experience, actual self-image congruence, consumer involvement as well as the product category with an aim to explore whether brand authenticity positively influences brand advocacy behavior among consumers. The relationships are investigated through a comprehensive research model using two differe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 54 Görüntülenme

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Status of Ilkhan in the socio-political organization of the Qashqai Tribe

Sohrabi, Hossein

This anthropological research is related to the Qashqai tribe, which lives in southwestern Iran, and apart from the urban and rural population, it has nearly 96,500 nomadic people. This research answers the question, could the Qashqais have the same solidarity, authority, and integrity without an Ilkhan from the Shahilu family? My claim is based on the fact that the main factor of Qashqai solidarity and empowerment in southern Iran, where the majority of the population is Tajik and non-Turkish, was the Ilkhans from the Shahilu family. And with the leadership of the Shahilu family, the Qashqais ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 43 Görüntülenme

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A study of the strategies used by companies creating a distinctive brand image through the use of strategic terminology in product and service naming for differentiation and image building

Seçilmiş, Nuri Tolga

The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 55 Görüntülenme

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Online psychotherapy setting and Its reflections on Therapeutic relationshipduring Covid-19 pandemic

Özkan Ordulu, Nazlıcan

The purpose of this study was to explore how psychotherapy setting is affected by the mandatory conversion from face-to-face psychotherapy setting to online platforms due to COVID-19 pandemic restrictions, mainly with respect to the relationship between subjective perceptions and/or experiences regarding COVID-19 and therapeutic alliance for both psychotherapists and patients. A sample of 94 Turkish participants which consisted of 62 psychotherapy patients and 32 mental health professionals filled out the questionnaire whilst semi-structured interviews were done with nine psychotherapists and ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 40 Görüntülenme

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Analyzing baksı museum through the search for the center in today’s art

Özgüz Çelik, Ebru

This thesis is based on the understanding of center in art; examines the displacement of the dominant forces of art along with economic, political or social changes and the reasons for this change. By examining this change from the Renaissance period to the present day, by tracing the similarities and contrasts in the past and present, through the conditions that led to the formation of these centers, their artistic production and consumption between these periods and today, the circulation of artistic productions in the world, museology, and collections, we answer the question of whether we c ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 64 Görüntülenme

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The impact of economic sanctions as a foreign policy instrument: the example of U.S. Sanctions on Russian energy industry

Gürtuna, Ali Murat

Economic sanctions, especially during the twentieth century, emerged as a foreign policy tool. Economic sanctions were a perfect tool of the Cold War as a deterrent for employing military power. The main objective of employing economic sanctions is to make the other party to reexamine and potentially revise its policies causing the unrest, and ultimately comply with the requirements of the coercer. However today the level of effectiveness of employing economic sanctions as foreign policy instrument is subject to wide debate. This study is prepared with the objective of contributing to the deba ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 67 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [20]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [4]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [20]

Yazar [KatkıdaBulunan] Kurum [20]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [1]

Yayıncı [1]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Gülsen, Deniz Gökçe

Ahtaq, Salah Eddine

Özkan, Elif Sarah

Çora, Çağatay

Anlıatamer, Feriha Öykü

Derman Alkanat, Eda

Tosun, Aslı

Sohrabi, Hossein

Seçilmiş, Nuri Tolga

Özkan Ordulu, Nazlıcan

Özgüz Çelik, Ebru

Gürtuna, Ali Murat