Erişime Açık

A study of the strategies used by companies creating a distinctive brand image through the use of strategic terminology in product and service naming for differentiation and image building

Seçilmiş, Nuri Tolga

The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 32 Görüntülenme

Erişime Açık

An exploratory study of a Turkish sample of persons with hoarding behavior

Ekiz, Saliha Ceren

Hoarding research in Turkey is still in an early stage, where both quantitative and qualitative research is needed to understand hoarding in the Turkish context. This is an exploratory qualitative study of a Turkish sample of individuals who exhibit compulsive hoarding behavior. The study consists of two phases. Firstly, an online hoarding screening survey (N=357) was conducted using three diagnostic tools (i.e., Saving Inventory-Revised, Hoarding Rating Scale, and Clutter Image Rating). Secondly, the participants (n=13) who met the criteria for hoarding disorder were invited to an online inte ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 22 Görüntülenme

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Personalized evaluation of oxygen and carbon dioxide exchange in Covid-19 patients with regard to energy homeostasis

Yılmaz, Bayram

The COVID-19 does not proceed the same way in every patient. It may interfere with both oxygen (O2) and carbon dioxide (CO2) exchange in the alveoli; therefore, prevent ATP generation; subsequently, restrict energy supply for the life processes of the patient. Data sets representing the course of the COVID-19 in four patients, where the disease followed dissimilar paths were reassessed after the end of the treatment, by focusing on the respiratory and metabolic energy related parameters (FiO2, PaO2, SaO2, PaCO2) and the other parameters such as HCO3, lactate, body temperature, C-reactive prote ...Daha fazlası

Preprint 2021 Yeditepe University Academic and Open Access Information System 23 Görüntülenme

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Ahmet Ertegün’s art management perspective: Atlantic records

Aksüt, Çiğdem

This study aims to examine the art management perspective of Ahmet Ertegün through Atlantic Records. This study is significant in terms of revealing the effects of a music company director’s life and personal characteristics on the music company he has established and the place of the said company in the music industry. The research was planned and conducted as a case study in a qualitative design. Case studies are based on “how” and “why” questions and allow the researcher to deeply examine a phenomenon or event that he cannot control. This study sought an answer to the question of “what is g ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 28 Görüntülenme

‘Tronie’ in dutch painting of the XVII Century

Köklüce, Zeynep

The purpose of this study is to conduct a comprehensive analysis by identifying the formal similarities and functional differences between “Tronie” painting and portrait painting that emerged in Dutch Golden Age painting of the XVII century. The aspects of Tronie painting that deviate from the standard understanding of portraiture are not easy to determine, as it has broad significance in its own genre. It has been misinterpreted by scholars due to the stylistic similarities it exhibits in research, and the form-content structure has been analyzed and clarified with recent studies. Our study h ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 86 Görüntülenme

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Security analysis of advanced encryption standard (AES) for image encryption

Küçükbacak, Rıdvan

Abstract In recent years, there have been major advancements in multimedia technologies and accordingly, file transfer over the internet has become extremely frequent. However, some security issues can occur in the internet, since it is a very insecure channel. To preserve the privacy and security of multimedia data transmitted over the internet, a number of encryption algorithms have been developed. This research presents a methodology for examining practically used image processing encryption algorithms. To measure the quality of encoded images, a number of factors such as correlation coeffi ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 38 Görüntülenme

Mobil arayüz tasarımlarında kullanılan hareketli grafiklerin kullanıcı memnuniyetine etkisinin incelenmesi

Uzun, Furkan

Teknolojinin gelişmesiyle tasarımlar dijital ortamlara taşınmış ve hareketli grafikler tasarlayabilmemize olanak sağlamıştır. Kullanıldığı alanlardan biri de mobil arayüzlerdir. Hareketli grafikler bir uygulamanın benzerlerinden ayrılması için ona ayırt edici özellikler ve işlevsellik kazandırır. Mobil uygulama arayüzlerdeki hareketli grafikler hem kullanıcıların uygulamada daha fazla kalmasını sağlamak, hem de geribildirim sağlamak için önemli bir unsurdur. Tezde, kullanıcılar için arayüz tasarımında hareketli grafiklerin kullanıcı memnuniyeti üzerindeki etkisi araştırılmış, gönüllü kullanıcı ...Daha fazlası

Preprint 2022 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 4 Görüntülenme

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Exhibition strategies of video works at Istanbul Biennials

Demirci, Öykü

The introduction of electronic image recording tools in the 1950s provided a unique structure that could affect the production processes of artists. At the beginning, video art was used by artists to criticize television and later on, artists developed new strategies using the possibilities of video from different disciplines and perspectives. Since 1960, artists have started to use video as a means of expression and video has spread rapidly. In Turkey, the spread of video art coincided with the 1990s, and the interest of artists in video art increased in the 2000s. The elements to be consider ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 38 Görüntülenme

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Transformation of cyberpunk films in hollywood remakes: a comparative historical analysis

Aktaş İlcik, Ece

The last decade has seen an increase in Hollywood productions of cyberpunk films. These films, designed as remakes or sequels, appeal to both old fans of the cult original films and new audiences. The subject of this research is how the remakes, which aim to guarantee the box office undergo changes and how they fit into the system compared to the originals. In the research, it has been attempted to reveal how these change narratives have been integrated into current policies and the system compared to the originals, and to determine and show in which contexts this transformation of the remakes ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 14 Görüntülenme

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The other space: Heterotopia, memory and individuality in dystopian novels the memory police and the giver

Sarılale, Ecem

The aim of this paper is to explore the heterotopic nature of the concept of memory in dystopian fictions The Memory Police by Yoko Ogawa and The Giver by Lois Lowry comparatively and thereby to discuss that memory is possible to be applied as a means of oppression primarily through the destruction of this heterotopic space and individuality. The protagonists in both novels suffer from memory loss that is schemed by the totalitarian authority in their communities. In order to resist that authority, they are required to hold on to their memory which acts as a counter-site that is analysed throu ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 29 Görüntülenme

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Urban collective memory inside and outside social media: The case of Izmit historical Tekel building

Kuk, Şebnem

This research examines the relationship between the demolition of the Izmit Historical Tekel Building Wall, located in the center of Izmit and demolished on April 3, 2021, and its relationship with collective memory. The aim of the research is to understand how the Izmit Historical Tekel Building Wall has a place in online and offline collective memory, how the recent demolition of the wall is perceived by the residents of that neighborhood, and how it makes them feel. Within the scope of this purpose, the research will analyze how this demolition is received in the reader’s comments on the ne ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 20 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [20]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [4]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [20]

Yazar [KatkıdaBulunan] Kurum [20]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [2]

Yayıncı [2]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Seçilmiş, Nuri Tolga

Ekiz, Saliha Ceren

Yılmaz, Bayram

Aksüt, Çiğdem

Köklüce, Zeynep

Küçükbacak, Rıdvan

Uzun, Furkan

Demirci, Öykü

Aktaş İlcik, Ece

Sarılale, Ecem

Kuk, Şebnem