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Yayın Turu [Akademik] : Preprint ✕Yayın Türü [Ortam] : application/pdf ✕Yazar Departmanı : Yeditepe University ... ✕Erişim Hakkı : Open Access ✕Erişim Hakkı : Open Access ✕
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Erişime Açık

Consumer behavior in automotive industry in Turkey: research on shopping practices and buying behaviors of b and c segment automotive consumers

Gülsen, Deniz Gökçe

This dissertation hereby is aimed to analyze the buying behavior of automotive consumers in Turkey. There are 8 hypotheses but the main idea is to see whether B anc C segment consumers see buying a vehicle as an investment or not. The thesis contains three main parts; conceptual framework, research, and results. What these parts include is explained below. The conceptual framework contains three parts. The Concept of Consumer and Consumer Behavior part explains consumer behavior, types of buying behavior, consumer buying (decision process), and the factors affecting buying behavior. The Automo ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 31 Görüntülenme
Erişime Açık

A research on local government's view on integrated reporting in Turkey and a model proposal

Akbaş, Müzeyyen Çiğdem

Municipalities are expected to be more transparent, accountable, understandable and to have stronger communication channels with stakeholders. Corporate reports are the tools that establish strong dialogs with stakeholders. Integrated Reports, which provide the opportunity to deliver both financial and non-financial information in a single report, is one of the innovative corporate reporting model. The purpose of this article is to propose an "Integrated Reporting Model" applicable by local governments in Turkey and to make "Integrated Performance Measurements". In line with the purpose of the ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 61 Görüntülenme
Erişime Açık

Analysing the user experience of smart city mobility through applications in Istanbul

Anlıatamer, Feriha Öykü

In recent years, different ways have been sought to compete in the growing and changing production and consumption environment with technological developments. For this reason, the importance of experience and usage areas in design is increasing. One of the most widely used models in the world and in our country recently is the smart city, which aims to protect the environment and sustainable development. Smart city aims to use resources efficiently by saving time, energy and labour for limited world resources. Smart cities aim to provide the necessary high quality urban services by utilising ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 30 Görüntülenme
Erişime Açık

The meaning of ideology: a comparative analysis of George Orwell’s Animal Farm and Yaşar Kemal’s The Sultan of the Elephants and Red Bearded Lame Ant

Özpınar, Ece

In this work, the novels Animal Farm by George Orwell and The Sultan of the Elephants and Red Bearded Lame Ant by Yaşar Kemal are analysed comparatively through the Marxist literary theory benefiting from Georg Lukács, Terry Eagleton and Lucien Goldmann. This study examines how Orwell and Kemal from different geographies, nationalities and traditions have been influenced by the Marxist literary tradition. The figures in the two novels are compared according to their characteristics/profile, the changes they have gone through, and the protagonists’ endings in their own story. The features of th ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 57 Görüntülenme
Erişime Açık

Evaluation of kitsch art in a consumer society by the art educators

Marangoz, Selvin

Kitsch, like many art concepts, went beyond the boundaries of art and began to affect individuals and society. In consumer society, many imitations, cheap, serial, fake products and repetitions of their have been proliferated. With its lack of artistic concern, creativity and originality, kitsch products have caused art to lose its autonomy and enter into a commercial configuration. In this study, a survey study was conducted to reach art educators' opinions about Kitsch products. Educators working in various departments of Fine Arts Faculties were emailed and asked if they agreed with the stu ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 33 Görüntülenme
Erişime Açık

Caucasus in Crisis (1870-1923)

Durdağı, Soykan

Elviye-i Selâse (“Triple Cities”) is the region consisting of Batumi, Ardahan and Kars sanjaks during the Ottoman Period. The fact that the region was taken from the Ottoman Empire after the Russo-Turkish War (1877–1878) was a major disadvantage for the Turkish people living in this region. After the Russo-Ottoman War of 1877-1878, this region remained in Russian domination for about 40 years and attempted to withstand every kind of persecution. This region was given to the Ottoman Empire pursuant to the Treaty of Brest-Litovsk, which was signed as a result of the collapse of Tsarist Russia du ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 86 Görüntülenme
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