Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu

Erişime Açık

A study of the strategies used by companies creating a distinctive brand image through the use of strategic terminology in product and service naming for differentiation and image building

Seçilmiş, Nuri Tolga

The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 60 Görüntülenme

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The role of media in undervaluing political dialogue: Syrian war as a case

Althiab, Mohammad

Although the literature of contemporary capitalism theoretically abounds with calls for maintaining international peace and stability, in practice, its political representatives place wars among the many tools available for use to divide areas of political and economic influence when other political tools fail. This study aims to show the means used in the media to justify wars and armed conflicts by claiming that it is impossible to provide corresponding or alternative means, such as dialogue, for example, or the general social desire to maintain stability through political solutions. In this ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 34 Görüntülenme

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A research on does management accounting in the construction industry need enterprise resource planning

Töre Doğruarar, Özlem

In the business world of the century we are living in, competition has become quite intense with the effect of globalization. For this purpose; the enterprises started to adopt the "Kaizen" methodology, which means continuous betterment or continuous improvement. Businesses that aspire to be successful and survive for a long time in this competitive environment have to use their resources most efficiently, specialize by gaining experience in their activities, and make strategic planning for the future. Information, being a strategic power, is the most important of these resources. If we consid ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 71 Görüntülenme

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Middle school students’ preferences about animated series

Yardımcı, Aysel

Animated series are among the productions that children prefer to watch the most on television. Today, many children's channels broadcast uninterruptedly. Animated series, which have both entertaining and educational functions, can also be watched through devices such as tablets and televisions thanks to the developing technology. Children prefer different animation series in terms of quality, content and perception according to their age groups. It is important to determine the preferences of children, especially older children, about animated series. Within the scope of this research, 132 mi ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 25 Görüntülenme

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A study on the effects of business incubators on entrepreneurs under the light of positive psychology

Tüzemen, Burçin

Business incubators support the development of start-up companies by offering a protective environment and various support services. Since the appearance of incubators, academic studies focused mostly on hard issues like their contribution to the financial success of start-up companies. Nevertheless, when it comes to soft issues, more needs to be studied, The purpose of this research is to help close some of the gaps in the literature by focusing on the contribution of business incubators to the well-being of entrepreneurs. For that purpose, the effects of incubator services on the psychologic ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 53 Görüntülenme

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Financial performance measurement with cash flow ratios: a research and comparison on borsa istanbul (BIST) main metal industry and accomodation sector

Gürdal, Banu İpek

As soon as people start to earn the money that their labor deserves, they begin to control their cash inflows and outflows. This control is more important for businesses established for profit making. Businesses that want to control their cash flows in a more detailed and neat report form refer to the cash flow statement. Knowing cash flow is vital for businesses. It provides both the control of the cash flow within themselves and the opportunity to compare itself with other businesses that use different accounting methods. The success and sustainability of a business is evaluated by the measu ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 75 Görüntülenme

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An anthropological approach to the status of women in circassian culture: the case of the village of Soğucak

Türker, Berika

This qualitative study aims to explore the status of women in Circassian Culture through the lens of Feminist Anthropology. Soğucak village, one of the Circassian villages in Yalova, was chosen as a sample in the research. The research is prepared using qualitative research techniques, participant observation, and in-depth interviews. The field interview was conducted between 17 December 2022 and 16 July 2023 with 25 female and nine male participants. Participants are determined by the snowball sampling technique. As a result of the study, it is revealed that housework, especially cooking, and ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 54 Görüntülenme

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Open banking as a new approach: A model proposal for Turkey

Çakmakcı, Gamze

Open banking involves banks sharing customer information with third-party service providers with the customer's permission, allowing these companies to offer new products and services. Banks provide the necessary infrastructure using Application Programming Interface (API) for approved transactions and transmit the permitted information to service providers. This comprehensive approach allows customer financial data to be processed and processed in one place. Financial technology organizations, also known as service providers, also participate in the service process between banks and consumers ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 57 Görüntülenme

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Political cycles and transitional justice: Evidence from Uruguay and Chile

Genç, Tuçe

This study concentrates on how countries deal with the mass human rights violations, large-scale massacres, and social abuses experienced during authoritarian rule. A comparative research is conducted, focusing on the differences and similarities between societies governed by bureaucratic authoritarian systems. Uruguay and Chile are studied as similar cases that have ended up with different outcomes in transitional justice processes. The main question of the study is whether and how political cycles affect transitional justice policies. It is assumed that successive leftist governments in powe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 58 Görüntülenme

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The effects of climate change on financial markets

Günışık, Gündüz Can

There is a critical relationship between climate change and financial markets. In this study, temperature change values are used to examine the impact of climate change on agriculture, banking, investment, and insurance sectors. The study determines the relationship between temperature changes and agriculture, banking, investment, and insurance indices in BIST by regression analysis. The results show that climate change has different impacts on different sectors. While the agricultural sector is more sensitive to temperature changes, its impact on the bankingand investment sectors may be more ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 71 Görüntülenme

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The influence of website quality on customer purchase intentıon through the mediating role of E-satisfaction and flow experience

Turgut, Merve

To attract customers and ensure a competitive advantage in the e-commerce environment, it is crucial to identify which website attributes encourage customers to purchase by making them more satisfied and offering an online customer experience. Although various website attributes have been widely analysed in the literature based on traditional marketing theories, there are limited studies that have applied the holistic view to categorise these website attributes and online consumer experience regarding flow state. Inspired by the DeLone and Mclean IS model and flow theory, this study is the fir ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 19 Görüntülenme

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How systematic is default risk?

Dalgıç, Nihan

This study aims to provide an extensive analysis of systematic (market-wide) and systemic (sector-wide and industry-wide) components of the idiosyncratic default risk. We detect significant heterogeneity among the default risk structure of various industry groups. More specifically, the default probability of institutions affiliated with certain industry groups is more strongly linked to industry-wide risks while others are more heavily tied to sectorwide risks. We further show that systematic and systemic components of default risk alter also relative to up/down market cycles for each indust ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 62 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [20]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [4]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [20]

Yazar [KatkıdaBulunan] Kurum [20]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [1]

Yayıncı [1]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Seçilmiş, Nuri Tolga

Althiab, Mohammad

Töre Doğruarar, Özlem

Yardımcı, Aysel

Tüzemen, Burçin

Gürdal, Banu İpek

Türker, Berika

Çakmakcı, Gamze

Genç, Tuçe

Günışık, Gündüz Can

Turgut, Merve

Dalgıç, Nihan