Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu

Erişime Açık

A study of the strategies used by companies creating a distinctive brand image through the use of strategic terminology in product and service naming for differentiation and image building

Seçilmiş, Nuri Tolga

The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 73 Görüntülenme

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A research on the effects of basel criteria on sme’s and awareness of this effect by Turkish financial professionals in the Turkish banking system

Sapankaya, Aysel

The aim of this study is to find out the effects of Basel Criteria on the banking system and SMEs, and how much they are known by the bankers and accounting experts who are the actors of the financial system. In this research, firstly, the role of Basel Criteria of SMEs in Turkey in the crediting process, the collateral structure and the credit pricing processes in the lending stage were examined. In the second part, a survey was conducted with 69 experts (bankers and accountants) who are experts in their fields about the extent to which they create awareness about the benefits of these effect ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 76 Görüntülenme

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Çocuğun kişisel verilerinin korunması

Balcı, Melisa Nur

Kişisel verilerin gizliliğini ve korunmasını sağlayan temel bir mevzuatımız olmasına rağmen çocuğun kişisel verilerinin korunması için düzenlenmiş özel bir mevzuatımız yoktur. Bunun yerine temel mevzuatlarımızdaki ilgili maddelere atıf yaparak çocuğun verilerinin korunması sağlanmaya çalışılmıştır. Çocukların veri gizliliğinin korunmasına yönelik artan tehdit, kişisel verilerin korunması için sıkılaştırılmış yasal gereklilikler sorunuyla birlikte sınırlarını genişletmektedir. Çalışmanın amacı, çocuğun kişisel verilerinin korunmasına ilişkin bir değerlendirmedir. Çocuğun kişisel verilerinin kor ...Daha fazlası

Preprint 2024 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 2 Görüntülenme

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Impact of IFRS-16 lease standard on financial statements of transportation and storage companies: evidence from Bist

Abdullahi, Mukhtar Farah

The International Financial Reporting Standards (IFRS) have been implemented by firms around the globe to make financial information internationally consistent and comparable. The newly established international financial reporting standard (IFRS-16, "Leases") requires recognition of certain old off-balance-sheet assets and liabilities resulting from operating leases under the International Accounting Standard 17 (IAS 17). The objective of this research aims to employ financial statement items and ratios to investigate how the new leasing standard IFRS-16 affected financial statements followin ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 106 Görüntülenme

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Ideology and U.S. Foreign policy in the post-wilsonian era: an analysis of American foreign policy as a derivative of political tradition based on the idealism-realism spectrum

Kerçek, Harun

Ideology, as a system of ideas characterizing that forms the basis of theories and policies, shapes the way in which citizens and politicians conceptualize foreign policy. In analyzing the determinants of American foreign policy in the post-Wilsonian era, this research considers realism and idealism to be the two opposing foundational ideologies upon which additional systems in political thought are founded. An analysis of ideologies, in this sense, from isolationism to neoliberalism and expansionism demonstrates that the core ideological roots found in American policy doctrines are formed as ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 49 Görüntülenme

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An analysis of the player avatar protagonist in video game narratives

Turgay, Murat Doğa

Video games depict various fantastic scenarios that players engage in. Fantasy has been a point of interest for humans for much of recorded history and fantasy fulfilment isan important appeal for people to play video games. The experience of such a fantasy can significantly enhance the player’s experience in games. Players experience fantasy in games through its elements:Culmination of gameplay, narrative story and the design of protagonist character(s) are how this fantasy is relayed to the player. The design of these three parts is significant in shaping the player’s fantasy and overall exp ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 81 Görüntülenme

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Global art market and art economy after 2000 and Turkey: The evolution, resilience, and global prominence of the Turkish art market

Üler Kaprol, Tuğçe

The term "market" has deep historical roots, evolving from a physical space for trade to an abstract concept symbolizing the exchange of goods and services. In the sociology of art, Pierre Bourdieu has shaped a distinctive path of research, emphasizing taste judgments, cultural power, and cultural capital as tools for social dominance. This foundation aids in understanding the intricacies of the art market. Over time, art has transformed into an alternative investment for corporate entities, wealth managers, banks, and individuals, driven by economic shifts since the 1980s. The 1980s saw the p ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 40 Görüntülenme

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The Turkish right and the Republican People's Party - the case of 1977 general elections

Arslan, Fahri Kaan

The definition of ideological cleavage in Turkish political life through the concepts of right and left began with the orientation of the Republican People's Party to the Left of Center in the 1960s. This separation evolved into a deep polarization and social crisis that would turn into a low-intensity civil war during the 1970s. The 1977 General Elections were held in this crisis atmosphere. In this framework, the political characteristics of the period within the scope of our study have been tried to be scrutinized through the right-left divergence. This thesis aims to analyze the points of ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 93 Görüntülenme

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Disleksi tanılı 6-8 yaş arası çocuklara yönelik eğitim materyallerinde grafik tasarımın etkisi

Sarı, Zeynep

Disleksi, bilişsel zorluklara sebep olan ve kişinin öğrenme sürecini olumsuz yönde etkileyen bir öğrenme güçlüğüdür. Disleksisi olan çocuklara yönelik belirli öğrenme metodları ve stratejileri geliştirilmiştir. Bu stratejiler, çoklu duyulara hitap eden bir takım materyallerle sağlanır. Öğretim materyallerinin görsel algıya tesir edebilmesi için temel tasarımın belli ilke ve yöntemlerinin kullanılması gerekir. Bu ilkeler, tipografi, illüstrasyon, sayfa düzeni gibi grafik tasarım elemanlarıyla sentezlenerek uygulanır. Kabul edilmelidir ki tasarım denildiğinde tek bir doğru yoktur fakat öğrenmeyi ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 112 Görüntülenme

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The case of Marginalised Victorian women: An analysis of Charles Dickens’s Oliver Twist and hard times through Kate millett’s feminism

Kırmızıgül, Tuba

The present dissertation aims to analyse Victorian society and its reflection in the 19th-century novels such as Hard Times and Oliver Twist within the feminist framework. Discriminative attitudes in a patriarchal society and how females meet abuse from childhood are among the main concerns; therefore, these are also examined with a great emphasis and added to the research. Their miserable condition inspires the author of this study to shed light upon the women and children within their fictionalisation both in the Victorian novels and in different periods. Kate Millett’s Sexual Politics is co ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 85 Görüntülenme

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Internal and external dimensions of the foreign ıntervention: The case of Libya following the Arab Spring

Ali, Binnasr

Unlike Tunisia and Egypt, the Libyan uprising was more violent, which made it the target state for the first application of the principle of responsibility to protect (military intervention against the will of the targeted state under the pretext of protecting civilians). Although it was called a humanitarian intervention, it was participation in humanitarian disaster consisted eight months of civil war that ended with the killing of Gaddafi and the overthrow of the regime. This was the starting point of a complex and continuing state of instability which Libya is suffering from. The aim of th ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 12 Görüntülenme

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Effect of 12 September 1980 coup on Turkish foreign policy

Aykan, Güven

This study aimed toexamine the 12 September 1980 coup d'état in detail and to evaluate its impacton the Turkish foreign policy. Therefore, literature reviewmethod was utilized in this study. Firstly, the reasons leading to the 12 September 1980 coup d'état were mentioned and then, Turkey's relations with other countries after the 12 September 1980 coup d’état were analyzed. The impact of the 12 September 1980 coup d’état on the political relations between Turkey and other countries was evaluated andthe effects and evaluations on Turkey's foreign policy were interpreted and expressed. In this c ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 88 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [20]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [4]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [20]

Yazar [KatkıdaBulunan] Kurum [20]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [2]

Yayıncı [2]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Seçilmiş, Nuri Tolga

Sapankaya, Aysel

Balcı, Melisa Nur

Abdullahi, Mukhtar Farah

Kerçek, Harun

Turgay, Murat Doğa

Üler Kaprol, Tuğçe

Arslan, Fahri Kaan

Sarı, Zeynep

Kırmızıgül, Tuba

Ali, Binnasr

Aykan, Güven