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Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu
Erişime Açık

Customer reception of digitalization of retail services by financial institutions during covid-19 pandemic: the case of Turkey and Emea Region

Küçükbacak, Özge

The usage of the Internet in our daily life, the unstoppable development of technology and competition have made it necessary for financial institutions to work more technology oriented. Because banks have turned to digital banking applications. By using digital tools, people can to most of the things automated and faster that they have done manually in the past and ubiquitous mobile technologies introduced more opportunities for digital life style. In the context of COVID-19 consumers’ spending and banking preferences are rapidly evolving and retail banks face an urgent imperative to reshape ...Daha fazlası

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A research on local government's view on integrated reporting in Turkey and a model proposal

Akbaş, Müzeyyen Çiğdem

Municipalities are expected to be more transparent, accountable, understandable and to have stronger communication channels with stakeholders. Corporate reports are the tools that establish strong dialogs with stakeholders. Integrated Reports, which provide the opportunity to deliver both financial and non-financial information in a single report, is one of the innovative corporate reporting model. The purpose of this article is to propose an "Integrated Reporting Model" applicable by local governments in Turkey and to make "Integrated Performance Measurements". In line with the purpose of the ...Daha fazlası

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The Quest of Women and revisionist mythmaking in muinar and the penelopiad: just voices or “just” voices?

Öner, Ayşe Ceren

The aim of the present study is to explore the emancipatory potential of revisionist mythmaking strategies employed in two contemporary novels, Margaret Atwood’s The Penelopiad (2005) and Latife Tekin’s Muinar (2006), through dialogic, intertextual, and deconstructive relations. Offering a comparative account by means of a three-fold theoretical basis between the two novels, this dissertation explores women’s paths to seek justice. Both novels portray rebellious women and give voice to their alternative stories. The analysis demonstrates that the retelling of mythic tales connects the past to ...Daha fazlası

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II. Meşrutiyet döneminde gayrimüslim kadınların ihtidalarına örnekler

Sarçın, Simge

Osmanlı Devleti tarih boyunca İslam dininin “Dinde zorlama yoktur!” emrine uyarak gayrimüslimlerin dini hürriyetine saygı duymuştur. Padişahlar yayınladıkları fermanlarda zimmilerin ibadetlerini rahatça yapması ve dini mekanlarına dokunulmasının yasaklanması gibi çeşitli kararlar alarak haklarını korumuştur. Özellikle Osmanlı’nın son dönemlerinde Müslüman olan gayrimüslimlerle ile ilgili yapılan çalışmalara bakıldığında kendi dinini terk ederek ihtida eden kişi sayısının aslında çok da fazla olmadığı görülmektedir. Bu durum zimmilere Müslüman olmaları için herhangi bir baskı yapılmadığının bir ...Daha fazlası

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The case of Marginalised Victorian women: An analysis of Charles Dickens’s Oliver Twist and hard times through Kate millett’s feminism

Kırmızıgül, Tuba

The present dissertation aims to analyse Victorian society and its reflection in the 19th-century novels such as Hard Times and Oliver Twist within the feminist framework. Discriminative attitudes in a patriarchal society and how females meet abuse from childhood are among the main concerns; therefore, these are also examined with a great emphasis and added to the research. Their miserable condition inspires the author of this study to shed light upon the women and children within their fictionalisation both in the Victorian novels and in different periods. Kate Millett’s Sexual Politics is co ...Daha fazlası

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From the quest for authenticity to advocacy: How do authentic brands create brand advocate consumers?

Tosun, Aslı

In a quest to investigate whether brands that position themselves as authentic create brand advocate consumers, the current study analyzes and collates the extant literature on brand authenticity through unfolding the relationship between brand authenticity and brand advocacy on the grounds of brand experience, actual self-image congruence, consumer involvement as well as the product category with an aim to explore whether brand authenticity positively influences brand advocacy behavior among consumers. The relationships are investigated through a comprehensive research model using two differe ...Daha fazlası

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Exploring the shadow and trickster archetypes: an analysis of Alex in a clockwork orange and Amy in gone girl

Tekelioğlu , Şeyda Ebrar

The purpose of this study is to analyze the main characters, Alex in Anthony Burgess's A Clockwork Orange and Amy in Gillian Flynn's Gone Girl, through a Jungian perspective. Both characters exhibit complex and multilayered personalities, embodying the darker aspects of human behavior while employing cunning and manipulative tactics to achieve their goals. Through a comparative analysis, this study examines how Alex and Amy navigate the boundaries of societal norms, challenging conventional morality and evoking a sense of ambiguity and unpredictability. Drawing on textual evidence and psycholo ...Daha fazlası

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An analysis of the player avatar protagonist in video game narratives

Turgay, Murat Doğa

Video games depict various fantastic scenarios that players engage in. Fantasy has been a point of interest for humans for much of recorded history and fantasy fulfilment isan important appeal for people to play video games. The experience of such a fantasy can significantly enhance the player’s experience in games. Players experience fantasy in games through its elements:Culmination of gameplay, narrative story and the design of protagonist character(s) are how this fantasy is relayed to the player. The design of these three parts is significant in shaping the player’s fantasy and overall exp ...Daha fazlası

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The Turkish right and the Republican People's Party - the case of 1977 general elections

Arslan, Fahri Kaan

The definition of ideological cleavage in Turkish political life through the concepts of right and left began with the orientation of the Republican People's Party to the Left of Center in the 1960s. This separation evolved into a deep polarization and social crisis that would turn into a low-intensity civil war during the 1970s. The 1977 General Elections were held in this crisis atmosphere. In this framework, the political characteristics of the period within the scope of our study have been tried to be scrutinized through the right-left divergence. This thesis aims to analyze the points of ...Daha fazlası

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Racism among Iranian intellectuals (1925-1979)

Bioukvand Ghojehbiglou, Elshan

The works of contemporary Iranian intellectuals have been researched from many perspectives, but many of their thoughts have not been explored deeply, widely, and academically regarding the issue of racism. In this research, I used the qualitative content analysis method to examine the works of some prominent and contemporary Iranian intellectuals regarding having or not having racist elements in their writings published between 1925-1979. After methodically and analytically examining the works of contemporary Iranian intellectuals such as Ahmad Kasravi, Hasan Taqizadeh, Mohammad Ali Foroughi, ...Daha fazlası

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Semiotic analysis of lovecraftian cosmic horror movies and an evaluation of horror genre in Turkish cinema

Önder, Melih

Cosmic Horror, developed by H. P. Lovecraft, is a subgenre of science fiction, fantasy and horror. Cosmic horror is about the fear of the unknowable. It is usually about threatening beings from outer space or ancient malevolent mysteries. It has also played a key role in the development of horror cinema. Unlike stereotypical horror themes, deep stories about the pains of human existence are included in the cosmic horror subgenre. This thesis presents a research on feature films that are directly or indirectly related to thecosmic horror genre. With this aim, some sample films were selected and ...Daha fazlası

Erişime Açık

Weaponizing energy: Anthropological approach to future of war

Yanar, Banu

This thesis intends to offer an explanation to the evolution of war along technological developments mainly focusing in laser systems. The anthropological discussion of the study is based on Actor-Network Theory revealing the interaction among human and nonhuman participants of war network. Laser weapon systems are explained supported by the literature search, fieldwork, and interviews. The study seeks to demonstrate an alternative future perception of war with the integration of laser systems. The redefined character of war can be described as laser-integrated flexible network with human act ...Daha fazlası

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