Gender representation in television advertising and stereotypes on women in advertisements

In addition to many other features, people appear in television advertisements with their gender characteristics. The way in which biological and social gender is used in visual designs varies according to the existing cultural and social characteristics. The characteristics of being the focus of domestic life, motherhood, companionship, housework, beauty and sexuality, which society imposes on women and femininity, have been changing in recent years, and this change also makes itself felt in the field of visual design. The new forms of existence of women in the society are also reflected in the visual design culture, and sometimes the gender roles defined by the design culture spread to the society. This study examines the portrayal of women's gender in design culture, focusing on changing attitudes. It specifically analyzes traditional and evolving female images in advertisements for cleaning products, furniture, food, and personal care products

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22 Nisan 2024 05:11
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Detaylı Görünüm
Eser Adı
(dc.title)
Gender representation in television advertising and stereotypes on women in advertisements
Yazar [Asıl]
(dc.creator.author)
Üçkaleler, Beyza
Yazar Departmanı
(dc.creator.department)
Yeditepe University Graduate School of Social Sciences
Yazar Departmanı
(dc.creator.department)
Yeditepe University Graduate School of Social Sciences Master’s Program in Business Administration
Yayın Tarihi
(dc.date.issued)
2023
Yayın Turu [Akademik]
(dc.type)
preprint
Yayın Türü [Ortam]
(dc.format)
application/pdf
Konu Başlıkları [Genel]
(dc.subject)
Advertising
Konu Başlıkları [Genel]
(dc.subject)
İmage of woman
Konu Başlıkları [Genel]
(dc.subject)
Portrayal
Konu Başlıkları [Genel]
(dc.subject)
Television
Konu Başlıkları [Genel]
(dc.subject)
Woman
Konu Başlıkları [Genel]
(dc.subject)
Reklam
Konu Başlıkları [Genel]
(dc.subject)
Kadın resmi
Konu Başlıkları [Genel]
(dc.subject)
Tasvir
Konu Başlıkları [Genel]
(dc.subject)
Televizyon
Konu Başlıkları [Genel]
(dc.subject)
Kadın
Yayıncı
(dc.publisher)
Yeditepe University Academic and Open Access Information System
Dil
(dc.language.iso)
eng
Özet Bilgisi
(dc.description.abstract)
In addition to many other features, people appear in television advertisements with their gender characteristics. The way in which biological and social gender is used in visual designs varies according to the existing cultural and social characteristics. The characteristics of being the focus of domestic life, motherhood, companionship, housework, beauty and sexuality, which society imposes on women and femininity, have been changing in recent years, and this change also makes itself felt in the field of visual design. The new forms of existence of women in the society are also reflected in the visual design culture, and sometimes the gender roles defined by the design culture spread to the society. This study examines the portrayal of women's gender in design culture, focusing on changing attitudes. It specifically analyzes traditional and evolving female images in advertisements for cleaning products, furniture, food, and personal care products
Kayıt Giriş Tarihi
(dc.date.accessioned)
2024-01-02
Açık Erişim Tarihi
(dc.date.available)
2024-01-02
Haklar
(dc.rights)
Yeditepe University Academic and Open Access Information System
Erişim Hakkı
(dc.rights.access)
Open Access
Telif Hakkı
(dc.rights.holder)
Unless otherwise stated, copyrights belong to Yeditepe University. Usage permissions are specified in the Open Access System, and "InC-NC/1.0" and "by-nc-nd/4.0" are as stated.
Telif Hakkı Url
(dc.rights.uri)
http://creativecommons.org/licenses/by-nc-nd/4.0
Telif Hakkı Url
(dc.rights.uri)
https://rightsstatements.org/page/InC-NC/1.0/?language=en
Açıklama [Genel]
(dc.description)
Final published version
Açıklama [Not]
(dc.description.note)
Note: This preprint reports new research that has not been certified by peer review and should not be used as established information without consulting multiple experts in the field.
Tanım Koleksiyon Bilgisi
(dc.description.collectioninformation)
This item is part of the preprint collection made available through Yeditepe University library. For your questions, our contact address is openaccess@yeditepe.edu.tr
Tek Biçim Adres
(dc.identifier.uri)
https://hdl.handle.net/20.500.11831/8120
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