The reproduction of the self-made man myth through Netflix : a comparative analysis on Netflix's original series

Netflix is currently the subject of various academic discussions in addition to its widespread commercial success over the last two decades. This study seeks to make a contribution to the academic literature by examining whether Netflix, an American media and entertainment company, truly "thinks local and acts global" in accordance with its motto or instead promotes the myth of the self-made man, one of America's founding myths, and, thus, reproduces capitalist hegemony. By examining Netflix’s three original teen series created in three distinct nations, Sex Education, Elite, and Aşk 101, this study seeks to answer the following questions: (i) How do Netflix’s original teen series produced in different localities incorporate the notion of the self-made man? (ii) How does the myth of the self-made man reproduced through these shows relate to capitalist hegemony? The stories of the protagonists of these three teen series are meticulously analyzed under the framework of Joseph Campbell’s notion of the “hero’s journey” to see whether their journeys reflect that of the self-made man as the myth and, accordingly, carry the core values of this myth or not. The results of this analysis provide fascinating insights into the perpetuation and representation of the "self-made man" myth in digital television. The self-made man myth is reproduced, albeit with some differences, in each of the three teen series examined, which makes us believe that Netflix, as an important actor in the global media industry, plays a role in spreading the dominant myths of capitalist hegemony around the world.

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Detaylı Görünüm
Eser Adı
(dc.title)
The reproduction of the self-made man myth through Netflix : a comparative analysis on Netflix's original series
Yazar [Asıl]
(dc.creator.author)
Benli, İpek Beril
Yazar Departmanı
(dc.creator.department)
Yeditepe University Graduate School of Social Sciences
Yazar Departmanı
(dc.creator.department)
Yeditepe University Graduate School of Social Sciences Master’s Program in Media and Communications Management
Yayın Tarihi
(dc.date.issued)
2023
Yayın Turu [Akademik]
(dc.type)
preprint
Yayın Türü [Ortam]
(dc.format)
application/pdf
Konu Başlıkları [Genel]
(dc.subject)
Netflix
Konu Başlıkları [Genel]
(dc.subject)
Self-made man myth
Konu Başlıkları [Genel]
(dc.subject)
Culture industries
Konu Başlıkları [Genel]
(dc.subject)
Cultural globalization
Konu Başlıkları [Genel]
(dc.subject)
Glocalization
Konu Başlıkları [Genel]
(dc.subject)
TV series
Konu Başlıkları [Genel]
(dc.subject)
Kendi kendine yapılan insan efsanesi
Konu Başlıkları [Genel]
(dc.subject)
Kültür endüstrileri
Konu Başlıkları [Genel]
(dc.subject)
Kültürel küreselleşme
Konu Başlıkları [Genel]
(dc.subject)
Küreselleşme
Konu Başlıkları [Genel]
(dc.subject)
TV dizileri
Yayıncı
(dc.publisher)
Yeditepe University Academic and Open Access Information System
Dil
(dc.language.iso)
eng
Özet Bilgisi
(dc.description.abstract)
Netflix is currently the subject of various academic discussions in addition to its widespread commercial success over the last two decades. This study seeks to make a contribution to the academic literature by examining whether Netflix, an American media and entertainment company, truly "thinks local and acts global" in accordance with its motto or instead promotes the myth of the self-made man, one of America's founding myths, and, thus, reproduces capitalist hegemony. By examining Netflix’s three original teen series created in three distinct nations, Sex Education, Elite, and Aşk 101, this study seeks to answer the following questions: (i) How do Netflix’s original teen series produced in different localities incorporate the notion of the self-made man? (ii) How does the myth of the self-made man reproduced through these shows relate to capitalist hegemony? The stories of the protagonists of these three teen series are meticulously analyzed under the framework of Joseph Campbell’s notion of the “hero’s journey” to see whether their journeys reflect that of the self-made man as the myth and, accordingly, carry the core values of this myth or not. The results of this analysis provide fascinating insights into the perpetuation and representation of the "self-made man" myth in digital television. The self-made man myth is reproduced, albeit with some differences, in each of the three teen series examined, which makes us believe that Netflix, as an important actor in the global media industry, plays a role in spreading the dominant myths of capitalist hegemony around the world.
Kayıt Giriş Tarihi
(dc.date.accessioned)
2024-01-17
Açık Erişim Tarihi
(dc.date.available)
2024-01-17
Haklar
(dc.rights)
Yeditepe University Academic and Open Access Information System
Erişim Hakkı
(dc.rights.access)
Open Access
Telif Hakkı
(dc.rights.holder)
Unless otherwise stated, copyrights belong to Yeditepe University. Usage permissions are specified in the Open Access System, and "InC-NC/1.0" and "by-nc-nd/4.0" are as stated.
Telif Hakkı Url
(dc.rights.uri)
http://creativecommons.org/licenses/by-nc-nd/4.0
Telif Hakkı Url
(dc.rights.uri)
https://rightsstatements.org/page/InC-NC/1.0/?language=en
Açıklama [Genel]
(dc.description)
Final published version
Açıklama [Not]
(dc.description.note)
Note: This preprint reports new research that has not been certified by peer review and should not be used as established information without consulting multiple experts in the field.
Tanım Koleksiyon Bilgisi
(dc.description.collectioninformation)
This item is part of the preprint collection made available through Yeditepe University library. For your questions, our contact address is openaccess@yeditepe.edu.tr
Tek Biçim Adres
(dc.identifier.uri)
https://hdl.handle.net/20.500.11831/8189
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