The effect of supply chain agility and supply chain resilience on firm performance: A Study of the Marmara organized industrial zones

Today, supply chain agility and supply chain resilience are two important concepts that companies try to invest in with their existing resources. In the rapidly changing and complex global world, the survival of companies and the ability to cope with their competitors resiliently depend on using their resources most efficiently. In addition, if these companies integrate digital technologies into their operations so they can quickly respond to customer expectations and increase the satisfaction of their customers who play a key role today. The first aim of this study is to investigate the effects of supply chain agility, supply chain resilience, and perceived customer satisfaction on firm performance. Another aim is to investigate the moderator effect of digital transformation between supply chain agility and perceived customer satisfaction. Lastly, the mediation roles of supply chain resilience and perceived customer satisfaction between supply chain agility and firm performance were examined separately and together by including them in the model. To our knowledge, this is one of the first studies that indicate the mediator role of perceived customer satisfaction between supply chain agility and firm performance and the moderator effect of digital transformation between supply chain agility and perceived customer satisfaction. Thus, it is expected that both the examination of these relations and the creation of the model by the researcher will contribute to the literature and fill the existing gap. The population of the research consists of manufacturing companies registered with OSBUK (Organized Industrial Zones Senior Organization)operating in the Marmara Region.The sample group was selected from top and middle managers in supply chain field.The data were analyzed by using SmartPLS4 program structural equation modeling (SEM). Finally, the results of the research were discussed, the importance and contributions of the study were explained. In addition, the limitations and implications related to management are discussed.