Instrumental use of corporate social responsibility and capitalist activism

This study highlights how the concept of “social responsibility” has been transformed into “corporate social responsibility” (CSR) which is detached from its both etymology and epistemology, and investigates how and in what ways the concept of “corporate social responsibility” in which the concept of “social responsibility” has been transformed as an invention of instrumental reason, is implemented by organizations for their own purposes to ensure their sustainability within the capitalist system. The objectives found out and identified in this study are examined under four headings; CSR for brand image, CSR for reputation management, CSR for exchange value and CSR for symbiosis. Among these four objectives, the concepts of “exchange value” and “symbiosis” are associated with the concept of “corporate social responsibility” for the first time in this study. It also brings a critical perspective to the concept of corporate social responsibility within the framework of “capitalist activism”, a concept proposed in this study for the first time and constitutes the grounded theory of the study, which argues that society is also instrumentalized for corporate purposes. In this study, Critical Discourse Studies have been conducted through the texts and visuals of corporate social responsibility projects implemented in Turkey in digital media and in line with the news in digital media related to projects and the brands which realize the projects. In this context, this study is expected to contribute to the critical political economy perspective, the disciplines of public relations and business administration regarding to the concept of corporate social responsibility.

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Detaylı Görünüm
Eser Adı
(dc.title)
Instrumental use of corporate social responsibility and capitalist activism
Yazar [Asıl]
(dc.creator.author)
Öztürk, Elmas Sahra
Yazar Departmanı
(dc.creator.department)
Yeditepe University Graduate School of Social Sciences
Yazar Departmanı
(dc.creator.department)
Yeditepe University Graduate School of Social Sciences Doctoral Program in Media Studies
Yayın Tarihi
(dc.date.issued)
2024
Yayın Turu [Akademik]
(dc.type)
preprint
Yayın Türü [Ortam]
(dc.format)
application/pdf
Konu Başlıkları [Genel]
(dc.subject)
Capitalist activism
Konu Başlıkları [Genel]
(dc.subject)
Instrumental use of corporate social responsibility activities
Konu Başlıkları [Genel]
(dc.subject)
Social responsibility and its instrumental transformation
Konu Başlıkları [Genel]
(dc.subject)
Kapitalist eylemcilik
Konu Başlıkları [Genel]
(dc.subject)
Kurumsal sosyal sorumluluk faaliyetlerinin araçsal kullanımı
Konu Başlıkları [Genel]
(dc.subject)
Sosyal sorumluluk ve araçsal dönüşümü
Yayıncı
(dc.publisher)
Yeditepe University Academic and Open Access Information System
Dil
(dc.language.iso)
eng
Özet Bilgisi
(dc.description.abstract)
This study highlights how the concept of “social responsibility” has been transformed into “corporate social responsibility” (CSR) which is detached from its both etymology and epistemology, and investigates how and in what ways the concept of “corporate social responsibility” in which the concept of “social responsibility” has been transformed as an invention of instrumental reason, is implemented by organizations for their own purposes to ensure their sustainability within the capitalist system. The objectives found out and identified in this study are examined under four headings; CSR for brand image, CSR for reputation management, CSR for exchange value and CSR for symbiosis. Among these four objectives, the concepts of “exchange value” and “symbiosis” are associated with the concept of “corporate social responsibility” for the first time in this study. It also brings a critical perspective to the concept of corporate social responsibility within the framework of “capitalist activism”, a concept proposed in this study for the first time and constitutes the grounded theory of the study, which argues that society is also instrumentalized for corporate purposes. In this study, Critical Discourse Studies have been conducted through the texts and visuals of corporate social responsibility projects implemented in Turkey in digital media and in line with the news in digital media related to projects and the brands which realize the projects. In this context, this study is expected to contribute to the critical political economy perspective, the disciplines of public relations and business administration regarding to the concept of corporate social responsibility.
Kayıt Giriş Tarihi
(dc.date.accessioned)
2024-02-23
Açık Erişim Tarihi
(dc.date.available)
2024-02-23
Haklar
(dc.rights)
Yeditepe University Academic and Open Access Information System
Erişim Hakkı
(dc.rights.access)
Open Access
Telif Hakkı
(dc.rights.holder)
Unless otherwise stated, copyrights belong to Yeditepe University. Usage permissions are specified in the Open Access System, and "InC-NC/1.0" and "by-nc-nd/4.0" are as stated.
Telif Hakkı Url
(dc.rights.uri)
http://creativecommons.org/licenses/by-nc-nd/4.0
Telif Hakkı Url
(dc.rights.uri)
https://rightsstatements.org/page/InC-NC/1.0/?language=en
Açıklama [Genel]
(dc.description)
Final published version
Açıklama [Not]
(dc.description.note)
Note: This preprint reports new research that has not been certified by peer review and should not be used as established information without consulting multiple experts in the field.
Tanım Koleksiyon Bilgisi
(dc.description.collectioninformation)
This item is part of the preprint collection made available through Yeditepe University library. For your questions, our contact address is openaccess@yeditepe.edu.tr
Tek Biçim Adres
(dc.identifier.uri)
https://hdl.handle.net/20.500.11831/8290
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