Developing Information and Communication Technologies have significantly changed lifestyle and many areas of life. As the new media has increased effect in intelligence, content producing etc., and network systems have become an integral part of life, we are witnessing accelerated flow of information. Individuals have started to quickly access all kinds of information their countries and across the world. All these developments are inevitably reflected in political life. As a matter of fact, political actors inevitably need to update and innovate their methods of reaching Generation Z. In particular, social media platforms have been actively used since the 2000s, and they have become one of the most important political communication channels for reaching Generation Z. This study explores the factors affecting the rational voting process of Generation Z using the qualitative research method, surveying to evaluate the findings. In addition to this method, the statistical data of the Supreme Electoral Institution were used to assess the participation of Generation Z in the Turkish Presidential and Parliamentary General Elections held in March 2023. Considering that Generation Z will be an important voter group in the next elections, it is essential to understand the characteristics of this electorate and to determine political communication strategies accordingly. In this regard, the research identifies the factors affecting the rational voting behavior of Generation Z, and within the framework of the findings, it provides a holistic perspective on the political communication strategies that political actors should follow in order to address Generation Z voters during and after elections. In conclusion, the research brings forward several suggestions for political actors to effectively use social media to affect and persuade Generation Z in their election strategies depending on the factors that affect their rational voting behavior.
Title (dc.title) | An analysis of the impact of social media on rational voting behavior of generation Z |
Author [Asıl] (dc.creator.author) | Haser, Serkan |
Yazar Departmanı (dc.creator.department) | Yeditepe University Graduate School of Social Sciences |
Yazar Departmanı (dc.creator.department) | Yeditepe University Graduate School of Social Sciences Doctoral Program in Media Studies |
Publication Date (dc.date.issued) | 2024 |
Publication Type [Academic] (dc.type) | preprint |
Publication Type [Media] (dc.format) | application/pdf |
Subject Headings [General] (dc.subject) | Generation Z |
Subject Headings [General] (dc.subject) | Persuasion |
Subject Headings [General] (dc.subject) | Political communication |
Subject Headings [General] (dc.subject) | Rational voting behavior |
Subject Headings [General] (dc.subject) | Political participation |
Subject Headings [General] (dc.subject) | Z kuşağı |
Subject Headings [General] (dc.subject) | İkna |
Subject Headings [General] (dc.subject) | Siyasal iletişim |
Subject Headings [General] (dc.subject) | Rasyonel oy verme davranışı |
Subject Headings [General] (dc.subject) | Siyasi katılım |
Publisher (dc.publisher) | Yeditepe University Academic and Open Access Information System |
Language (dc.language.iso) | eng |
Abstract (dc.description.abstract) | Developing Information and Communication Technologies have significantly changed lifestyle and many areas of life. As the new media has increased effect in intelligence, content producing etc., and network systems have become an integral part of life, we are witnessing accelerated flow of information. Individuals have started to quickly access all kinds of information their countries and across the world. All these developments are inevitably reflected in political life. As a matter of fact, political actors inevitably need to update and innovate their methods of reaching Generation Z. In particular, social media platforms have been actively used since the 2000s, and they have become one of the most important political communication channels for reaching Generation Z. This study explores the factors affecting the rational voting process of Generation Z using the qualitative research method, surveying to evaluate the findings. In addition to this method, the statistical data of the Supreme Electoral Institution were used to assess the participation of Generation Z in the Turkish Presidential and Parliamentary General Elections held in March 2023. Considering that Generation Z will be an important voter group in the next elections, it is essential to understand the characteristics of this electorate and to determine political communication strategies accordingly. In this regard, the research identifies the factors affecting the rational voting behavior of Generation Z, and within the framework of the findings, it provides a holistic perspective on the political communication strategies that political actors should follow in order to address Generation Z voters during and after elections. In conclusion, the research brings forward several suggestions for political actors to effectively use social media to affect and persuade Generation Z in their election strategies depending on the factors that affect their rational voting behavior. |
Record Add Date (dc.date.accessioned) | 2024-04-24 |
Açık Erişim Tarihi (dc.date.available) | 2024-04-24 |
Haklar (dc.rights) | Yeditepe University Academic and Open Access Information System |
Erişim Hakkı (dc.rights.access) | Open Access |
Copyright (dc.rights.holder) | Unless otherwise stated, copyrights belong to Yeditepe University. Usage permissions are specified in the Open Access System, and "InC-NC/1.0" and "by-nc-nd/4.0" are as stated. |
Copyright Url (dc.rights.uri) | http://creativecommons.org/licenses/by-nc-nd/4.0 |
Copyright Url (dc.rights.uri) | https://rightsstatements.org/page/InC-NC/1.0/?language=en |
Description (dc.description) | Final published version |
Description [Note] (dc.description.note) | Note: This preprint reports new research that has not been certified by peer review and should not be used as established information without consulting multiple experts in the field. |
Description Collection Information (dc.description.collectioninformation) | This item is part of the preprint collection made available through Yeditepe University library. For your questions, our contact address is openaccess@yeditepe.edu.tr |
Yazar [KatkıdaBulunan] (dc.contributor.author) | Gezgin, Suat |
Author Contributor OrcID (dc.contributor.authorOrcid) | 0000-0002-6459-6064 |
Single Format Address (dc.identifier.uri) | https://hdl.handle.net/20.500.11831/8316 |