This thesis investigates the evolving paradigms within the visual art world, influenced by emerging generations. By integrating sociological, cultural, and economic viewpoints, the study explores the shift in art collecting from traditional methods to modern trends, emphasizing the impact of Millennials and Generation Z. The research stems from a curiosity about the changing dynamics of the art market and aims to predict its future trajectory. It examines buyers' selection criteria, socio-cultural tastes, and the evolving perspectives of today's youth to understand future implications for art production and sales. Utilizing a variety of sources, including theses, books, journals, reports, and interviews, the thesis offers a comprehensive analysis. Insights from various art gallery representatives in Istanbul provide a valuable perspective on local market dynamics. The findings reveal a significant shift in the art market, driven by young collectors' preferences and behaviors. Millennials and Gen Z are reshaping the art landscape with their passion, status consciousness, and environmental awareness. Their digital fluency and demand for easy access to art compel galleries and institutions to adapt their marketing strategies to attract this demographic. The thesis also highlights the multifaceted role of art in contemporary society, serving as a source of aesthetic pleasure, self-identity, and investment. By examining historical trends and contemporary observations, the study illuminates the transformative power of digitalization in the art world. In conclusion, the thesis fills a critical gap in the literature by offering a unique exploration of the evolving art collecting landscape, driven by Millennials and Gen Z. It anticipates a future where their tastes and preferences shape the art market. By understanding and adapting to these preferences, galleries and artists can navigate the changing landscape and harness the potential of these dynamic generations.
Eser Adı (dc.title) | Understanding the approaches of millennials and generation Z to art collecting and its impact on art market dynamics |
Yazar [Asıl] (dc.creator.author) | Çun, Deha |
Yazar Departmanı (dc.creator.department) | Yeditepe University Graduate School of Social Sciences |
Yazar Departmanı (dc.creator.department) | Yeditepe University Graduate School of Social Sciences Master’s Program in Arts and Culture Management |
Yayın Tarihi (dc.date.issued) | 2024 |
Yayın Turu [Akademik] (dc.type) | preprint |
Yayın Türü [Ortam] (dc.format) | application/pdf |
Konu Başlıkları [Genel] (dc.subject) | Art collecting |
Konu Başlıkları [Genel] (dc.subject) | Art market |
Konu Başlıkları [Genel] (dc.subject) | Generation Z |
Konu Başlıkları [Genel] (dc.subject) | Millennials |
Konu Başlıkları [Genel] (dc.subject) | Young collectors |
Konu Başlıkları [Genel] (dc.subject) | Sanat koleksiyonculuğu |
Konu Başlıkları [Genel] (dc.subject) | Sanat piyasası |
Konu Başlıkları [Genel] (dc.subject) | Z kuşağı |
Konu Başlıkları [Genel] (dc.subject) | Y Kuşağı |
Konu Başlıkları [Genel] (dc.subject) | Genç koleksiyoncular |
Yayıncı (dc.publisher) | Yeditepe University Academic and Open Access Information System |
Dil (dc.language.iso) | eng |
Özet Bilgisi (dc.description.abstract) | This thesis investigates the evolving paradigms within the visual art world, influenced by emerging generations. By integrating sociological, cultural, and economic viewpoints, the study explores the shift in art collecting from traditional methods to modern trends, emphasizing the impact of Millennials and Generation Z. The research stems from a curiosity about the changing dynamics of the art market and aims to predict its future trajectory. It examines buyers' selection criteria, socio-cultural tastes, and the evolving perspectives of today's youth to understand future implications for art production and sales. Utilizing a variety of sources, including theses, books, journals, reports, and interviews, the thesis offers a comprehensive analysis. Insights from various art gallery representatives in Istanbul provide a valuable perspective on local market dynamics. The findings reveal a significant shift in the art market, driven by young collectors' preferences and behaviors. Millennials and Gen Z are reshaping the art landscape with their passion, status consciousness, and environmental awareness. Their digital fluency and demand for easy access to art compel galleries and institutions to adapt their marketing strategies to attract this demographic. The thesis also highlights the multifaceted role of art in contemporary society, serving as a source of aesthetic pleasure, self-identity, and investment. By examining historical trends and contemporary observations, the study illuminates the transformative power of digitalization in the art world. In conclusion, the thesis fills a critical gap in the literature by offering a unique exploration of the evolving art collecting landscape, driven by Millennials and Gen Z. It anticipates a future where their tastes and preferences shape the art market. By understanding and adapting to these preferences, galleries and artists can navigate the changing landscape and harness the potential of these dynamic generations. |
Kayıt Giriş Tarihi (dc.date.accessioned) | 2024-09-09 |
Açık Erişim Tarihi (dc.date.available) | 2024-09-09 |
Haklar (dc.rights) | Yeditepe University Academic and Open Access Information System |
Erişim Hakkı (dc.rights.access) | Open Access |
Telif Hakkı (dc.rights.holder) | Unless otherwise stated, copyrights belong to Yeditepe University. Usage permissions are specified in the Open Access System, and "InC-NC/1.0" and "by-nc-nd/4.0" are as stated. |
Telif Hakkı Url (dc.rights.uri) | http://creativecommons.org/licenses/by-nc-nd/4.0 |
Telif Hakkı Url (dc.rights.uri) | https://rightsstatements.org/page/InC-NC/1.0/?language=en |
Açıklama [Genel] (dc.description) | Final published version |
Açıklama [Not] (dc.description.note) | Note: This preprint reports new research that has not been certified by peer review and should not be used as established information without consulting multiple experts in the field. |
Tanım Koleksiyon Bilgisi (dc.description.collectioninformation) | This item is part of the preprint collection made available through Yeditepe University library. For your questions, our contact address is openaccess@yeditepe.edu.tr |