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Erişime Açık

Historical documents on the origin of the Gokturk Alphabet

Taş, Şaban

The Gokturk Khaganate serves as a role model state for contemporary Turkic states. This can be proven from various aspects such as language, culture, law, social life, and governance. Particularly, when focused on the subject of language and alphabet, it is possible to dilate on this foundation. The foundation of the Gokturk Alphabet emerges as a manifestation of the abstract and concrete accumulation of Turkish culture spanning thousands of years. When delving into the history of rock paintings, the earliest rock paintings belonging to the Turks appear in the Lena Rock Paintings area in Russi ...Daha fazlası

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Transformation of cyberpunk films in hollywood remakes: a comparative historical analysis

Aktaş İlcik, Ece

The last decade has seen an increase in Hollywood productions of cyberpunk films. These films, designed as remakes or sequels, appeal to both old fans of the cult original films and new audiences. The subject of this research is how the remakes, which aim to guarantee the box office undergo changes and how they fit into the system compared to the originals. In the research, it has been attempted to reveal how these change narratives have been integrated into current policies and the system compared to the originals, and to determine and show in which contexts this transformation of the remakes ...Daha fazlası

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Ahmet Ertegün’s art management perspective: Atlantic records

Aksüt, Çiğdem

This study aims to examine the art management perspective of Ahmet Ertegün through Atlantic Records. This study is significant in terms of revealing the effects of a music company director’s life and personal characteristics on the music company he has established and the place of the said company in the music industry. The research was planned and conducted as a case study in a qualitative design. Case studies are based on “how” and “why” questions and allow the researcher to deeply examine a phenomenon or event that he cannot control. This study sought an answer to the question of “what is g ...Daha fazlası

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Collective memory and journalism in the context of femicide

Öztürk, İrem

This study examines the news production processes about femicide, a universal problem, in the Turkish press within the context of collective memory. The relationship between memory and the news media is explained by associating it with Alison Landsberg's (2004) concept of prosthetic memory. In addition, to better analyze how collective memory is (re)produced through news about femicide, which is the main subject of the study, feminist movements and women's ideas and activities about the issue from the past to the present in the world and Turkey are discussed. The in-depth interview method, whi ...Daha fazlası

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The adaptation study of the brief form of the affective Neuroscience personality scales (BANPS) to Turkish

Uçar, Nehir

The aim of this study is to adapt Brief Form of Affective Neuroscience Scales (BANPS) into Turkish culture and examine its reliability and validity. BANPS was originally developed by Barrett and colleagues (2013) to shorten and improve the psychometric properties of ANPS (Davis et al., 2003). The BANPS consisted of 33 items and six scales which aim to assess personality traits on the basis of six affective systems (SEEK, PLAY, CARE, FEAR, ANGER, SADNESS). The reliability and validity analyses of Turkish BANPS were conducted with three groups of participants, including all participants (N= 873) ...Daha fazlası

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Assessing media literacy: an analysis of university students

Özdinçler, Balkı

Media literacy refers to the ability to access, analyze, evaluate, and create messages in a wide variety of media modes and formats. Even though the media is so globalized and easily accessible, it is necessary to correctly perceive and read the messages, make sense of them, analyze, evaluate, criticize, etc. Before accessing media literacy equipment, the individual is only in a passive position in front of the messages presented by the media. However, with the media literacy equipment, individuals take an active position that evaluates questions, analyzes the media messages, and keeps a disti ...Daha fazlası

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Exhibition strategies of video works at Istanbul Biennials

Demirci, Öykü

The introduction of electronic image recording tools in the 1950s provided a unique structure that could affect the production processes of artists. At the beginning, video art was used by artists to criticize television and later on, artists developed new strategies using the possibilities of video from different disciplines and perspectives. Since 1960, artists have started to use video as a means of expression and video has spread rapidly. In Turkey, the spread of video art coincided with the 1990s, and the interest of artists in video art increased in the 2000s. The elements to be consider ...Daha fazlası

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Comparative analysis of virtual games with video games: Preferences of players worldwide

Ahtaq, Salah Eddine

The emergence of virtual reality in recent years has primarily focused on user interfaces, visual simulation, and 3D graphics. However, the community's interest in virtual reality has shifted towards the gaming industry in order to reach a larger audience. This thesis aims to study the differences and similarities between virtual games and traditional video games in order to determine user preferences and opinions. Over 60 days (April 1st - May 31st, 2023), an online survey gathered 300 comprehensive responses, revealing substantial insights, and 4 interviews have been conducted with 4 volunte ...Daha fazlası

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The other space: Heterotopia, memory and individuality in dystopian novels the memory police and the giver

Sarılale, Ecem

The aim of this paper is to explore the heterotopic nature of the concept of memory in dystopian fictions The Memory Police by Yoko Ogawa and The Giver by Lois Lowry comparatively and thereby to discuss that memory is possible to be applied as a means of oppression primarily through the destruction of this heterotopic space and individuality. The protagonists in both novels suffer from memory loss that is schemed by the totalitarian authority in their communities. In order to resist that authority, they are required to hold on to their memory which acts as a counter-site that is analysed throu ...Daha fazlası

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The effect of online Turkish shoppers’ perceptions on purchase intention in fashion industry

Akkor Koktekin, Müge

Even though retail stayed almost the same in the last 20 years, the effect of digital tools and applications substantially altered how businesses operate and how consumers shop. When the pandemic increased the pace consumers adapted to changes, retail industry was already battling with the challenge to digitalize. This study is based on the adoption theories including the Theory of Reasoned Action and the Technology Acceptance Model to investigate the interrelationships between perceived website design, perceived privacy, perceived reliability, perceived customer service by the Turkish online ...Daha fazlası

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A study of the strategies used by companies creating a distinctive brand image through the use of strategic terminology in product and service naming for differentiation and image building

Seçilmiş, Nuri Tolga

The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası

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Effects of using artificial intelligence on the certified public accountant profession: evidence from Istanbul certified public accountants

Alfares, Saja

Financial institutions' operations are being drastically altered by artificial intelligence (AI), which, as a result ofoperational efficiencies and savings of cost, is predicted to take over mundane jobs more and more. The field of AI has made great strides recently, especially in relation to the accounting industry, which has moved its focus from manual data entry using paper and pencil to automated data entry using computers and software. This research aims to study the level of awareness of the certified public accountants and their perceptions on the application of AI in the field of accou ...Daha fazlası

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