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Erişime Açık

A research about determining the importance of word of mouth marketing for choosing pre-school education institution in Trakya

Taşkın Akkoyun, İlayda

In today’s technology, consumers can easily obtain all kinds of information. In addition; the consumer who is directly exposed to many desired or undesired messages has difficulty in making a decision in the purchasing process. While consumers try to choose the best one for themselves among many alternatives, marketers who try to respond to variable needs and desires of consumers are also trying to develop new strategies. One of them is to use word-ofmouth marketing method in a positive way. Since the choice of pre-school education institution has an important place in the service sector, wor ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 10 Görüntülenme
Erişime Açık

Orientalism and nostalgia in british travel writing on the balkans

Talay, Haluk İhsan

The main purpose of this study is to examine the orientalist and nostalgic conditions as well as images reflected in British travel writers, specifically in Patrick Leigh Fermor’s travel trilogy consisting of A Time of Gifts (1977), Between the Woods and Water (1986) and A Broken Road: From the Iron Gates to Mount Athos (2013), and Georgina Harding’s In Another Europe: A Journey into Romania (1990). This work mainly utilizes theories regarding orientalism such as those of Edward Said, Andre Gingrich and Maria Todorova, in addition to Joep Leerssen’s theory of imagology and Svetlana Boym’s theo ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 28 Görüntülenme
Erişime Açık

Auditory inattentional deafness investigated with eye tracking

Kaspar, Gizem Tanseli

This thesis will examine auditory selective attention and inattentional deafness with an eyetracking approach. Some studies show that if a change happens between two modalities, like a visual task with an audio change or an audio task with a visual change, the inattentional blindness and inattentional deafness could be decreased with the help of the changes in multimodal conditions. The current experiment aims to take the first step and expand the understanding of the effects of multimodal changes on inattentional deafness. The main aim of this thesis is whether the type of environmental soun ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 14 Görüntülenme
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Nationalism and national identity of western Ukraine in the post - Soviet era

Nowak, Agata

The research is designed to examine the essence and roots of Ukrainian nationalism of Western Ukraine, categories of identity regarding Ukrainians, and to present how modern Ukrainian national identity is constructed. The aim of the study is to understand within the broad context of nationalism the complexity of Ukrainian nationalism that does not fit the commonly used definition of a nation; common language, common religion, and common historical memory. The anthropological fieldwork is based on participant observation and in total 35 in-depth interviews which were conducted mainly in Lviv be ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 37 Görüntülenme
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Effect of artificial intelligence in social media content creation

Zapen, Sufian Bassam Mohammad

The main purpose of this thesis is to develop a deeper understanding and to gain deeper knowledge about the role of artificial intelligence in social media content creation. In order to make it precise, we have formulated two underlying questions: How much creativity does artificial intelligence really possess? And what is the role of artificial intelligence in content creation? For these questions we have chosen online questionnaire for data collection. Data were gathered from respondents from different countries between November 9, 2022, and October 3, 2023. We have used descriptive and infe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 1 Görüntülenme
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Beyond borders and temporal boundaries: Unravelling the uncanny chronotopes in Louis De Bernières’ Birds Without Wings And Yaşar Kemal’s The Euphrates Is Flowing Blood

Gürsoy, Ayşe Nur

In the twentieth century, Turkey and Greece signed the Exchange Agreement and the effects of this decision was the same on the lives of both parties regardless of their seemingly fundamental cultural, religious, and national differences. Yaşar Kemal and Louis De Bernières highlights the multiculturism by focusing on the lives of the people who used to live in a “melting pot” during that time and thus their feeling of homesickness after the forced migration not just for those who were sent away but also those who stayed in. Considering all these, through the lenses of the uncanny and Bakhtin’s ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 1 Görüntülenme
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Securitization of European Union’s immigration policy in 2021 German federal elections

Ok, Yonca

The phenomenon of international immigration has been one of the important issues both at the international and local level for many years. In Europe, especially after the Second World War, immigration has become a controversial issue in international politics. After the Second World War, while immigration was considered necessary to improve the deteriorating economy of Europe, after the 1970s, immigration began to be limited and border controls were strengthened. This can be clearly seen in the immigration policies developed by the European Union. In 2015, Europe faced a serious immigration cr ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 12 Görüntülenme
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Shamanism or shamanism, a comparative approach toward siberian Shamanism

Kızılhan, Cemil Ömer

Shamanism has been considered as a singular phenomenon in most of the studies carried out about Shamanism so far, and it has not been taken into consideration that there are different types of Shamanism. Shamanist beliefs, which were developed in a very large region such as Siberia, were divided into different branches as a result of different social, cultural and political effects in Siberia, and led to the emergence of Shamanist practices called Paleo-Siberian Shamanism and Neo-Siberian Shamanism.

Preprint 2023 Yeditepe University Academic and Open Access Information System 12 Görüntülenme
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Image to Music: Cross-Modal Melody Generation Through Image Captioning

Kaplan, Alper

Advances in machine learning in recent years have also been seen in computationally creative systems. Interest in machine-generated artifacts paved a way for creative models to evolve as such. But the earlier methods mostly explored a one domain approach and cross-modal learning has stayed relatively unexplored. Thus, the direct mapping between modalities for cross-modal creative models is not fully explored. This work proposes a novel methodology for generating symbolic music through images by directly mapping their features. A CNN encoder and deep stacked LSTM decoder are the base models as ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 33 Görüntülenme
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An analysis of the impact of social media on rational voting behavior of generation Z

Haser, Serkan

Developing Information and Communication Technologies have significantly changed lifestyle and many areas of life. As the new media has increased effect in intelligence, content producing etc., and network systems have become an integral part of life, we are witnessing accelerated flow of information. Individuals have started to quickly access all kinds of information their countries and across the world. All these developments are inevitably reflected in political life. As a matter of fact, political actors inevitably need to update and innovate their methods of reaching Generation Z. In part ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 21 Görüntülenme
Erişime Açık

Social mobility from city to province in new Turkish cinema

Çağlar, Çağla

This thesis deals with the reflection of the concept of social mobility from the city to the province in the movies produced between the years 1990 and 2000, when the New Turkish Cinema came to the fore in Turkey. Before 1990, the mobility from the countryside to the city was on the contrary, towards the countryside again. For this reason, the homeland of the New Turkish Cinema is the countryside. Especially after 1990, the increasing importance of the countryside in cinema means a mood for the characters rather than being a place. In a perspective stretching from the end of the 90s to the 200 ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 11 Görüntülenme
Erişime Açık

Time symbol and concept of time in painting from the XX century to the present

Müsevitoğlu, Tetiana

This dissertation examines the symbol and concept of time in art from the 20th century to the present. In addition, it investigates and evaluates the relationship between art and symbol in the context of ideational and plastic arts. Furthermore, this dissertation investigates the relationship of the array of artworks between new aspects of artistic creativity and symbolism and perception, a modern way of creating new time symbols and their transfer to the audience. Finally, this study investigates the external effects of the diversity of trends in Western art on artists and artist groups such ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 18 Görüntülenme
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