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Yayın Turu [Akademik] : Preprint ✕Yazar Departmanı : Yeditepe University ... ✕Koleksiyon : Ön Baskı Yayınlar ✕
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Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu
Erişime Açık

Value segmentation of remotely acquired customers in banking: a model-based approach

Mumcu, Recep

Innovations in information technologies lead to significant changes in the banking sector. While consumers' adaptation to digital services is accelerating, there are developments in the areas of customer experience and expectations. The integration of banks with high technology to meet customer expectations ensures that new products and services are emerging in the digital banking. Remote customer acquisition has become one of the most important developments in digital banking, enabling banks to acquire new customers by overcoming geographical restrictions and without any physical interaction. ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 18 Görüntülenme
Erişime Açık

Middle school students’ preferences about animated series

Yardımcı, Aysel

Animated series are among the productions that children prefer to watch the most on television. Today, many children's channels broadcast uninterruptedly. Animated series, which have both entertaining and educational functions, can also be watched through devices such as tablets and televisions thanks to the developing technology. Children prefer different animation series in terms of quality, content and perception according to their age groups. It is important to determine the preferences of children, especially older children, about animated series. Within the scope of this research, 132 mi ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
Erişime Açık

The case of Marginalised Victorian women: An analysis of Charles Dickens’s Oliver Twist and hard times through Kate millett’s feminism

Kırmızıgül, Tuba

The present dissertation aims to analyse Victorian society and its reflection in the 19th-century novels such as Hard Times and Oliver Twist within the feminist framework. Discriminative attitudes in a patriarchal society and how females meet abuse from childhood are among the main concerns; therefore, these are also examined with a great emphasis and added to the research. Their miserable condition inspires the author of this study to shed light upon the women and children within their fictionalisation both in the Victorian novels and in different periods. Kate Millett’s Sexual Politics is co ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 15 Görüntülenme
Erişime Açık

The influence of website quality on customer purchase intentıon through the mediating role of E-satisfaction and flow experience

Turgut, Merve

To attract customers and ensure a competitive advantage in the e-commerce environment, it is crucial to identify which website attributes encourage customers to purchase by making them more satisfied and offering an online customer experience. Although various website attributes have been widely analysed in the literature based on traditional marketing theories, there are limited studies that have applied the holistic view to categorise these website attributes and online consumer experience regarding flow state. Inspired by the DeLone and Mclean IS model and flow theory, this study is the fir ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
Erişime Açık

Global art market and art economy after 2000 and Turkey: The evolution, resilience, and global prominence of the Turkish art market

Üler Kaprol, Tuğçe

The term "market" has deep historical roots, evolving from a physical space for trade to an abstract concept symbolizing the exchange of goods and services. In the sociology of art, Pierre Bourdieu has shaped a distinctive path of research, emphasizing taste judgments, cultural power, and cultural capital as tools for social dominance. This foundation aids in understanding the intricacies of the art market. Over time, art has transformed into an alternative investment for corporate entities, wealth managers, banks, and individuals, driven by economic shifts since the 1980s. The 1980s saw the p ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
Erişime Açık

The influence of community size on constituent order: A comparison between emerging and conventionalized sign languages

Ticau, Valeria

The current study examines the effect of community size on constituent order by comparing conventionalized sign languages (TID and LIBRAS) and emerging sing languages (CTSL and CENA) from two different countries. When the relevant literature is examined, it is observed that languages that emerge in communities with larger populations tend to have a more uniform structure, while languages that emerge in smaller and closed-knitcommunities exhibit greater diversity regarding their constituent order. Data was collected through an elicitation task comprised of 30 short video clips containing senten ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 26 Görüntülenme
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