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Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu

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Critical stance in popular/postmodern literary magazines: mainstream or alternative?

Tekin, Vildan

It is possible to say that a new era has begun in the field of literary journalism in the last ten years. Magazines in this new format, one of the products of popular culture produced for mass consumption; use left figures in their cover designs and left values in their content and define/introduce themselves as "left". In these magazines, the oppositional language of the youth subculture and the ironic, sarcastic, and humorous language that emerged after the Gezi resistance stand out. For this reason, the approach that the magazines are an alternative symbolic field of struggle is common, b ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 33 Görüntülenme

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Understanding brands’ sustainability communications in social media: How the source of communication influences consumers’ responses

Oran, Helin Ezgi

With increasing environmental concerns and a shift towards sustainable consumption, brands are employing social media as a powerful platform to communicate their sustainability initiatives. This study investigates the effect of sustainability communication on Instagram on consumer perceptions with a specific focus on nonluxury hygiene products. Drawing from an extensive literature review, this research explores how consumer perceptions of brand efforts for environmental sustainability affect brand attitude, word-of-mouth (WOM), brand engagement, and purchase intentions. Additionally, it exami ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 6 Görüntülenme

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Attitudes towards emotional abuse in romantic relationships from a gender perspective

Sunay, Uhde Serenay

Emotional abuse is one of the most challenging forms of violence to define, and many individuals often unknowingly experience emotional abuse. Existing literature has found that individuals who have experienced psychological abuse tend to suffer from depression, low self-esteem, a decreased sense of autonomy, fear, and an increased risk of suicide. Studies on emotional abuse between partners in romantic relationships are limited. In this study, the attitudes of Turkish university students and individuals with university degrees or above towards emotional abuse were investigated. Gender differe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 31 Görüntülenme

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Analysing the user experience of smart city mobility through applications in Istanbul

Anlıatamer, Feriha Öykü

In recent years, different ways have been sought to compete in the growing and changing production and consumption environment with technological developments. For this reason, the importance of experience and usage areas in design is increasing. One of the most widely used models in the world and in our country recently is the smart city, which aims to protect the environment and sustainable development. Smart city aims to use resources efficiently by saving time, energy and labour for limited world resources. Smart cities aim to provide the necessary high quality urban services by utilising ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 9 Görüntülenme

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Artırılmış gerçeklik kullanılan kahvaltı gevreği ambalajının i̇leri dönüşümüne yönelik bir uygulama önerisi

Yılan, Ece Ersoy

Teknolojideki güncel değişmeler ve yenilikçi yaklaşımlar bireylerin ve toplumların hayatında önemli gelişmelere sebep olmuştur. Sanal ortam ile gerçek dünyanın birleşiminden meydana gelen Artırılmış Gerçeklik teknolojisi; eğitim, askeri, eğlence, oyun, tasarım, müze, sergi, sağlık, reklam gibi alanlarda etkili rol göstermektedir. Bu çalışma, ambalaj tasarımlarında kullanılan Artırılmış Gerçeklik uygulamalarını içermektedir. Hedef kitlesi çocuklar olan “Junior Corn” marka kahvaltı gevreği ambalajı tasarlanmıştır. Çalışma kapsamında bu ambalaj tasarımında kullanılabilir Artırılmış Gerçeklik uygu ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 50 Görüntülenme

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Birinci Türk Coğrafya Kongresi’nde müfredat ve terim çalışmaları

Özkaya, Ahmet

Birinci Coğrafya Kongresi, 6-21 Haziran tarihleri arasında Ankara Üniversitesi Dil ve Tarih-Coğrafya Fakültesi’nde, Hasan Âli Yücel’in büyük gayretleriyle toplanarak coğrafyanın ana sorunlarını ele almıştır. Kurulan üç komisyon sayesinde belirlenen meseleler önce saptanmış ve ardından müzakere edilerek bir sonuca bağlanmıştır. Kongre, yapıldığı tarihten itibaren çeşitli tenkitlere konu olsa da yoğun tartışmalar, özellikle 7 coğrafi bölge hakkında eleştiriler 2000 yılı sonrası yaşanmıştır. 7 coğrafi bölge ile ilgili Türkiye Coğrafyası Komisyonu dışında Program ve Ders Komisyonu ve Terim Komisyo ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 33 Görüntülenme

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Impact of IT teams on digital transformation and innovation

Çulha, Samet

In today's rapidly evolving business landscape, digitization has become an essential aspect for companies across various industries. The integration of digitization has resulted in improved efficiency, productivity, and profitability for businesses. The transition towards digitization has allowed companies to streamline operations, reach new customers and markets, minimize costs, and increase their revenues. As the world becomes increasingly interconnected, companies that fail to embrace digital transformation may risk becoming irrelevant and missing out on opportunities for growth. Therefore, ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 29 Görüntülenme

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Dialogic discourse in John Fowles’s fiction

Cansız, Hümeyra

Mikhail Bakhtin is one of the prominent literary theorists of speech genres and stylistics. He was mainly focused on the philosophy of language and the multi-voiced, multi-languaged systems as a result of the oppressive regime he was under. His literary concepts reflect the autonomy of the characters, dialogue, and multi-voiced language systems. He advocated for unfinalizability, the idea of freedom of the characters, and the diversity of the languages within a novel. According to Bakhtin, language was not only a tool for communication and should be examined with its social context. His concer ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 19 Görüntülenme

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‘The Other’ at the border: literary sieges and identity construction

Bakkalsalihoğlu, Fatma Gözde

In the 20th century, the issue of creating a national identity and fashioning the self gained significant importance as a consequence of the increasing nationalist movements and establishment of the unitary states with the collapse of empires. To create a collective identity consciousness in society, literature was utilized as one of the mediums, as it can be used in the service of different ideologies. First published in 1899, Eclipse of the Crescent Moon (Egri Csillagok) by Géza Gárdonyi focuses on creating the Hungarian national identity through the Turks, whereas The Siege (Kështjella) by ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 17 Görüntülenme

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The effect of supply chain agility and supply chain resilience on firm performance: A Study of the Marmara organized industrial zones

Gökhan, Esra Nur

Today, supply chain agility and supply chain resilience are two important concepts that companies try to invest in with their existing resources. In the rapidly changing and complex global world, the survival of companies and the ability to cope with their competitors resiliently depend on using their resources most efficiently. In addition, if these companies integrate digital technologies into their operations so they can quickly respond to customer expectations and increase the satisfaction of their customers who play a key role today. The first aim of this study is to investigate the effec ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 25 Görüntülenme

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Konut ve çatılı i̇şyeri kiralarında kira bedelinin tespiti

Metiner Işık, Açelya

Çalışmamızda konut ve çatılı işyeri kiralarında kira bedelinin tespiti konusu incelenmiştir. Mülga 818 Sayılı Borçlar Kanunu ile Mülga 6570 Sayılı Gayrimenkul Kiraların Hakkında Kanun dönemine değinilmekle birlikte, ağırlıklı olarak 6098 Sayılı Türk Borçlar Kanunu uygulaması ve güncel Yargıtay kararları incelenmek suretiyle, kira bedeli tespitinin ne şekilde olacağı anlatılmaya çalışılmıştır. İncelememizde, kira sözleşmesi ve bedel unsuru, bedel unsurunun kira sözleşmesi bakımından önemi ve bedeli belirlemenin sözleşme özgürlüğü kapsamındaki sınırları hakkında yeterli bilgilere yer verdikten s ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 24 Görüntülenme

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Erratic crude oil prices fluctuations effects on the economic development of Turkey: the case of coronavirus pandemic (covid-19)

Barakat, Duaa

As an oil-importing nation, Turkey's economy is examined in the thesis by looking at its macroeconomic aggregate’s response to oil price fluctuations. Furthermore, the thesis will discuss the post pandemic coronavirus effects on energy and stock markets. Moreover, the thesis will analyze many aspects including crude oil types, production, and its relationship with other markets. On the one hand, macroeconomic aggregates will be represented by the total industrial production index, CPI, nominal exchange rate, total petroleum and other liquids production, and natural gas import prices. Error cor ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 15 Görüntülenme