Erişime Açık

Consumer behavior in automotive industry in Turkey: research on shopping practices and buying behaviors of b and c segment automotive consumers

Gülsen, Deniz Gökçe

This dissertation hereby is aimed to analyze the buying behavior of automotive consumers in Turkey. There are 8 hypotheses but the main idea is to see whether B anc C segment consumers see buying a vehicle as an investment or not. The thesis contains three main parts; conceptual framework, research, and results. What these parts include is explained below. The conceptual framework contains three parts. The Concept of Consumer and Consumer Behavior part explains consumer behavior, types of buying behavior, consumer buying (decision process), and the factors affecting buying behavior. The Automo ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 18 Görüntülenme

Erişime Açık

The relationship between separation individuation process and Orthorexia Nervosa: The mediator role of vulnerable Narcissism

Küçük, Ceren

In this study, it was aimed to examine the mediating role of vulnerable narcissism in the relationship between separation-individuation process and orthorexia nervosa. 238 participants ages between 18 and 49 participated in the study. “Sociodemographic Information Form”, “Separation-Individuation Form”, “Orto-11” and “Pathological Narcissism Inventory were used on participants. In the analysis, the first Pearson Correlation was applied to examine the relationship between separation-individuation, orthorexia nervosa and vulnerable narcissism. After the correlation analysis, the mediation was co ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 15 Görüntülenme

Erişime Açık

Relationship between personality and effective decision making in online shopping - introducing a holistic personality system: Enneagram

Karakaya, Mehmet Fatih

Online shopping offers a different experience than traditional store shopping, and consumer behavior on this platform may change depending on different factors. Enneagram personality types help better define consumers' online shopping preferences and Purchase Intentions. This can help businesses better target customers and offer products and services that suit their needs. This study measures the effect of Enneagram personality types on online shopping decisions in Turkey. In the study, analyzes were made based on the answers of 392 participants who shopped online. According to the regression ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 11 Görüntülenme

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A study of the strategies used by companies creating a distinctive brand image through the use of strategic terminology in product and service naming for differentiation and image building

Seçilmiş, Nuri Tolga

The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 23 Görüntülenme

An instructional design for new cognitive structure construction in native language on second language learning

Erden, Münire

This study aims to design a second language instruction through the construction of new cognitive structures in the mother tongue and to determine its effect on the learner's cognitive load and achievement in learning complex structures. The study was undertaken in a public university in Istanbul with 79 prep school students and designed as a quasi-experimental study. A subjective cognitive load scale developed by Paas (1992) and an achievement test were utilized as the data collection tools. A covariance analysis (ANCOVA) was employed to determine student achievement between the experiment an ...Daha fazlası

Preprint 2021 Yeditepe University Academic and Open Access Information System 11 Görüntülenme

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The search for identity in Hanif Kureishi’s the Buddha of Suburbia, the black album and Zadie Smith’s white teeth

Öztürk, Mesut

Hanif Kureishi and Zadie Smith engage in a critical examination of the established conceptualizations of identity, challenging their rigidity and highlighting the inherent unstable nature of identity. The objective of this thesis is to examine the the way in which Hanif Kureishi and Zadie Smith challenge the perceived stability of race, identity, and ethnicity within the dynamic cultural and societal landscape of post-war London. By drawing upon Homi K. Bhabha's theoretical concepts of hybridity, ambivalence, and the third space, both authors destabilize traditional dichotomies and offer criti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 10 Görüntülenme

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The Turkish right and the Republican People's Party - the case of 1977 general elections

Arslan, Fahri Kaan

The definition of ideological cleavage in Turkish political life through the concepts of right and left began with the orientation of the Republican People's Party to the Left of Center in the 1960s. This separation evolved into a deep polarization and social crisis that would turn into a low-intensity civil war during the 1970s. The 1977 General Elections were held in this crisis atmosphere. In this framework, the political characteristics of the period within the scope of our study have been tried to be scrutinized through the right-left divergence. This thesis aims to analyze the points of ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 16 Görüntülenme

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The relationship between management and information systems students’ e-learning styles and attitudes towards e-learning in Turkey during Covid-19 pandemic

Lüle Ercan, Nazlıcan

This research aims to investigate the relationship between e-learning styles and attitudes towards e-learning of Management Information Systems students who have experienced e-learning during Covid-19 pandemic and the change in terms of gender and grade level. This study was conducted with 114 participants. Two instruments were used. The results showed that audio-visual learning style is the learning style that the participants have the most. The higher e-learning predisposition scores means the participants have positive attitudes to use e-learning. The lower e-learning predisposition scores ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 16 Görüntülenme

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Status of Ilkhan in the socio-political organization of the Qashqai Tribe

Sohrabi, Hossein

This anthropological research is related to the Qashqai tribe, which lives in southwestern Iran, and apart from the urban and rural population, it has nearly 96,500 nomadic people. This research answers the question, could the Qashqais have the same solidarity, authority, and integrity without an Ilkhan from the Shahilu family? My claim is based on the fact that the main factor of Qashqai solidarity and empowerment in southern Iran, where the majority of the population is Tajik and non-Turkish, was the Ilkhans from the Shahilu family. And with the leadership of the Shahilu family, the Qashqais ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 17 Görüntülenme

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The mediating role of organizational cynicism perceived by employees on the effect of applied managerial power sources on the intention to quit

Alıcı, Özlem

In this study, it was tried to determine the mediating role of organizational cynicism perceptions of employees in the effect of managerial power sources applied by five-star hotel management managers on their intention to leave. The research universe of the study is the five-star hotel businesses in Istanbul. The sample of the research consists of 272 hotel employees determined by random sampling method among the employees in these enterprises, and the survey method was used in the research. Data were collected by face-to- face and online survey method. The data obtained as a result of the re ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 14 Görüntülenme

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The other space: Heterotopia, memory and individuality in dystopian novels the memory police and the giver

Sarılale, Ecem

The aim of this paper is to explore the heterotopic nature of the concept of memory in dystopian fictions The Memory Police by Yoko Ogawa and The Giver by Lois Lowry comparatively and thereby to discuss that memory is possible to be applied as a means of oppression primarily through the destruction of this heterotopic space and individuality. The protagonists in both novels suffer from memory loss that is schemed by the totalitarian authority in their communities. In order to resist that authority, they are required to hold on to their memory which acts as a counter-site that is analysed throu ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 7 Görüntülenme

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Trade liberalization and some macroeconomic indicators in Turkey (1980-2018)

Alzabadi, Nader

This study aims to examine the impact of trade liberalization on some macroeconomic indicators (foreign direct investment, exports, imports, trade balance, and government size) in Turkey. Our study employed the autoregressive distributed lag bound test (ARDL) approach, unit root test, bound test for long-run estimation, and error correction term (EC). Findings show that trade liberalization does not have a positive impact on foreign direct investment inflow into the Turkish market, as well as that currency depreciation accompanied by an open economy decreases foreign capital inflow. Trade libe ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 12 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [20]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [4]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [20]

Yazar [KatkıdaBulunan] Kurum [20]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [1]

Yayıncı [1]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Gülsen, Deniz Gökçe

Küçük, Ceren

Karakaya, Mehmet Fatih

Seçilmiş, Nuri Tolga

Erden, Münire

Öztürk, Mesut

Arslan, Fahri Kaan

Lüle Ercan, Nazlıcan

Sohrabi, Hossein

Alıcı, Özlem

Sarılale, Ecem

Alzabadi, Nader