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Erişime Açık

Gender representation in television advertising and stereotypes on women in advertisements

Üçkaleler, Beyza

In addition to many other features, people appear in television advertisements with their gender characteristics. The way in which biological and social gender is used in visual designs varies according to the existing cultural and social characteristics. The characteristics of being the focus of domestic life, motherhood, companionship, housework, beauty and sexuality, which society imposes on women and femininity, have been changing in recent years, and this change also makes itself felt in the field of visual design. The new forms of existence of women in the society are also reflected in t ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 30 Görüntülenme
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Political cycles and transitional justice: Evidence from Uruguay and Chile

Genç, Tuçe

This study concentrates on how countries deal with the mass human rights violations, large-scale massacres, and social abuses experienced during authoritarian rule. A comparative research is conducted, focusing on the differences and similarities between societies governed by bureaucratic authoritarian systems. Uruguay and Chile are studied as similar cases that have ended up with different outcomes in transitional justice processes. The main question of the study is whether and how political cycles affect transitional justice policies. It is assumed that successive leftist governments in powe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 11 Görüntülenme
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Weaponizing energy: Anthropological approach to future of war

Yanar, Banu

This thesis intends to offer an explanation to the evolution of war along technological developments mainly focusing in laser systems. The anthropological discussion of the study is based on Actor-Network Theory revealing the interaction among human and nonhuman participants of war network. Laser weapon systems are explained supported by the literature search, fieldwork, and interviews. The study seeks to demonstrate an alternative future perception of war with the integration of laser systems. The redefined character of war can be described as laser-integrated flexible network with human act ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 40 Görüntülenme
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The role of news media in reproduction of urban space: Ideological presentation of news reports on Galataport Istanbul Project in Hürriyet and Sabah newspapers

Kartalcı Güreken, Rümeysa

Media is shaping the consciousness, ideas, emotions and even daily lives of individuals by presenting a certain framework of meaning to the society. The individuals evaluate the social events and facts within the framework of meaning that is provided by the media. This study is defending the opinion that the content and discourse that is produced in the urban transformation news reports by the journalist, as the organic intellectual, is legitimizing the capital-oriented transformation of the city and the relations of production are reproduced. Starting from the presupposition that reality that ...Daha fazlası

Preprint 2022 Yeditepe University Academic and Open Access Information System 20 Görüntülenme
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Security analysis of advanced encryption standard (AES) for image encryption

Küçükbacak, Rıdvan

Abstract In recent years, there have been major advancements in multimedia technologies and accordingly, file transfer over the internet has become extremely frequent. However, some security issues can occur in the internet, since it is a very insecure channel. To preserve the privacy and security of multimedia data transmitted over the internet, a number of encryption algorithms have been developed. This research presents a methodology for examining practically used image processing encryption algorithms. To measure the quality of encoded images, a number of factors such as correlation coeffi ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 20 Görüntülenme
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A sociological study on young people’s value differences from their parents along the materialist/postmaterialist axis

Öksüz, Nuran

This study aims to discover the challenges for secular middle-class youth in Turkey with materialist-postmaterialist value differences with their parents climbing the social ladder. The fact that the focused group is comparatively more advantageous than the lower-income groups in terms of socioeconomics can make their problems invisible. In this respect, the subject of this study has not been adequately covered in the literature, and it is crucial to study. The study used the in-depth interview method, and eight young people between the ages of 20 and 30 were reached with snowball sampling. Si ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 23 Görüntülenme
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Financial performance measurement with cash flow ratios: a research and comparison on borsa istanbul (BIST) main metal industry and accomodation sector

Gürdal, Banu İpek

As soon as people start to earn the money that their labor deserves, they begin to control their cash inflows and outflows. This control is more important for businesses established for profit making. Businesses that want to control their cash flows in a more detailed and neat report form refer to the cash flow statement. Knowing cash flow is vital for businesses. It provides both the control of the cash flow within themselves and the opportunity to compare itself with other businesses that use different accounting methods. The success and sustainability of a business is evaluated by the measu ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 16 Görüntülenme
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The relationship between rejection sensitivity and somatization: The mediator role of interpersonal difficulties

Mercan, Zühra

The aim of the current study was to examine the predictive role of somatization and investigate the role of interpersonal difficulties in the relationship between rejection sensitivity and somatization on a group of university students. Participants (298) over the age of 18 were included in the study. Participants completed instruments including Social Demographic form, Rejection Sensitivity Questionnaire, Interpersonal Problems Inventory- Circumplex, Bradford Somatic Inventory (BSI). Results indicated that interpersonal difficulties were positively correlated with rejection sensitivity and so ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 7 Görüntülenme
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Transformation of cyberpunk films in hollywood remakes: a comparative historical analysis

Aktaş İlcik, Ece

The last decade has seen an increase in Hollywood productions of cyberpunk films. These films, designed as remakes or sequels, appeal to both old fans of the cult original films and new audiences. The subject of this research is how the remakes, which aim to guarantee the box office undergo changes and how they fit into the system compared to the originals. In the research, it has been attempted to reveal how these change narratives have been integrated into current policies and the system compared to the originals, and to determine and show in which contexts this transformation of the remakes ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 5 Görüntülenme
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Administrative organization of African states and oil policy: Angola and Nigeria compared

Durmuş, Ayşegül Ezgi

Angola and Nigeria are front running countries in terms of natural wealth among other countries in Sub-Saharan Africa. Angola lived under Portuguese rule before gaining independence. Nigeria, on the other hand, was under British colonization. Both still carry part of cultures they had acquired during the colonial period. At present, oil resources are the key element for their economic persistence and they have a notable position in the global oil market. Due to their colonial background, post-colonial experience and challenges that they have faced along with administrative and economic structu ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 12 Görüntülenme
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Personalized evaluation of oxygen and carbon dioxide exchange in Covid-19 patients with regard to energy homeostasis

Yılmaz, Bayram

The COVID-19 does not proceed the same way in every patient. It may interfere with both oxygen (O2) and carbon dioxide (CO2) exchange in the alveoli; therefore, prevent ATP generation; subsequently, restrict energy supply for the life processes of the patient. Data sets representing the course of the COVID-19 in four patients, where the disease followed dissimilar paths were reassessed after the end of the treatment, by focusing on the respiratory and metabolic energy related parameters (FiO2, PaO2, SaO2, PaCO2) and the other parameters such as HCO3, lactate, body temperature, C-reactive prote ...Daha fazlası

Preprint 2021 Yeditepe University Academic and Open Access Information System 36 Görüntülenme
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