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Erişime Açık

Adrenergic modulation of melanocortin pathway by hunger signals

Yılmaz, Bayram | Yavuz, Yavuz

Norepinephrine (NE) is a well-known appetite regulator, and the nor/adrenergic system is targeted by several anti-obesity drugs. To better understand the circuitry underlying adrenergic appetite control, here we investigated the paraventricular hypothalamic nucleus (PVN), a key brain region that integrates energy signals and receives dense nor/adrenergic input, using a mouse model. We found that PVN NE level increases with signals of energy deficit and decreases with food access. This pattern is recapitulated by the innervating catecholaminergic axon terminals originating from NTSTH-neurons. O ...Daha fazlası

Article 2023 Nature CommunicationsVolume 14 ( Issue 1 ) 39 Görüntülenme
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Attribution bias in the context of intergroug relations: The case of natives and immigrants

Akdoğdu, Deniz Beste

Ultimate attribution error (UAE) is the tendency to attribute negative outgroup behavior to disposition factor and negative ingroup behavior to external circumstances. This study investigates the UAE committed by Turkish individuals in the context of intergroup relations between Syrian immigrants and Turkish citizens in. The purpose of this study is to investigate the impact of the other's out-group status and perceptual salience on the UAE. We intended to investigate these effects using a Virtual Reality configuration with virtual agents of a Turkish national and a Syrian immigrant. We hypoth ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 14 Görüntülenme
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Assessing media literacy: an analysis of university students

Özdinçler, Balkı

Media literacy refers to the ability to access, analyze, evaluate, and create messages in a wide variety of media modes and formats. Even though the media is so globalized and easily accessible, it is necessary to correctly perceive and read the messages, make sense of them, analyze, evaluate, criticize, etc. Before accessing media literacy equipment, the individual is only in a passive position in front of the messages presented by the media. However, with the media literacy equipment, individuals take an active position that evaluates questions, analyzes the media messages, and keeps a disti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 17 Görüntülenme
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The influence of website quality on customer purchase intentıon through the mediating role of E-satisfaction and flow experience

Turgut, Merve

To attract customers and ensure a competitive advantage in the e-commerce environment, it is crucial to identify which website attributes encourage customers to purchase by making them more satisfied and offering an online customer experience. Although various website attributes have been widely analysed in the literature based on traditional marketing theories, there are limited studies that have applied the holistic view to categorise these website attributes and online consumer experience regarding flow state. Inspired by the DeLone and Mclean IS model and flow theory, this study is the fir ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
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The art of deception: An analysis of social engineering tactics in financial fraud

Engin, Nida

Social engineering is a deceptive tactic used by fraudsters to manipulate individuals into divulging sensitive information or performing actions that are against their best interests. It involves exploiting human psychology and emotions to gain trust and access to confidential information, systems or assets. This paper discusses the different types of social engineering techniques used in fraud, including phishing, pretexting, baiting, and so on. It also examines the impact of social engineering on individuals and the measures that can be taken to prevent or mitigate its effects. By understand ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 0 Görüntülenme
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Exhibition strategies of video works at Istanbul Biennials

Demirci, Öykü

The introduction of electronic image recording tools in the 1950s provided a unique structure that could affect the production processes of artists. At the beginning, video art was used by artists to criticize television and later on, artists developed new strategies using the possibilities of video from different disciplines and perspectives. Since 1960, artists have started to use video as a means of expression and video has spread rapidly. In Turkey, the spread of video art coincided with the 1990s, and the interest of artists in video art increased in the 2000s. The elements to be consider ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 17 Görüntülenme
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Comparative analysis of virtual games with video games: Preferences of players worldwide

Ahtaq, Salah Eddine

The emergence of virtual reality in recent years has primarily focused on user interfaces, visual simulation, and 3D graphics. However, the community's interest in virtual reality has shifted towards the gaming industry in order to reach a larger audience. This thesis aims to study the differences and similarities between virtual games and traditional video games in order to determine user preferences and opinions. Over 60 days (April 1st - May 31st, 2023), an online survey gathered 300 comprehensive responses, revealing substantial insights, and 4 interviews have been conducted with 4 volunte ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 11 Görüntülenme
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The effect of online Turkish shoppers’ perceptions on purchase intention in fashion industry

Akkor Koktekin, Müge

Even though retail stayed almost the same in the last 20 years, the effect of digital tools and applications substantially altered how businesses operate and how consumers shop. When the pandemic increased the pace consumers adapted to changes, retail industry was already battling with the challenge to digitalize. This study is based on the adoption theories including the Theory of Reasoned Action and the Technology Acceptance Model to investigate the interrelationships between perceived website design, perceived privacy, perceived reliability, perceived customer service by the Turkish online ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 13 Görüntülenme
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A study of the strategies used by companies creating a distinctive brand image through the use of strategic terminology in product and service naming for differentiation and image building

Seçilmiş, Nuri Tolga

The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 24 Görüntülenme
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The mediating role of psychological capital in the relationship between agile leadership and employee intrapreneurship: An empirical study in Turkey

Nurdağ, Veysel Karani

This research aims to undertake an extensive investigation into the correlation among agile leadership, employee intrapreneurship, and psychological capital. By examining the impact of psychological capital on employee intrapreneurship, this study seeks to make a valuable contribution to the academic literature.While there is an increasing interest in the concepts of agile leadership and employee intrapreneurship, there is a lack of comprehensive research exploring their relationship with psychological capital. The suggested study will employ an interdisciplinary approach, combining the pertin ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 17 Görüntülenme
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Power and beauty relations in the picture of Dorian Gray by Oscar Wilde and Lady Audley’s secret by Mary Elizabeth Braddon

Özkan, Elif Sarah

This thesis endeavours to explore the enchanting power of beauty and its history. This thesis aims at examining the enchanting power of beauty on selected characters in Oscar Wilde’s The Picture of Dorian Gray and Mary Elizabeth Braddon’s Lady Audley’s Secret. It further aims at examining the effects of possessing the power of beauty on the characters that possess it, namely Dorian Gray and Lady Audley. This thesis particularly focuses on the descriptions of the portraits of the protagonists in the two novels, on their effects on whoever looks at them and on the complex relationship between pi ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 21 Görüntülenme
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A study of the best practices and procedures of risk mitigation techniques in elastic supply chain management in government sector in Jordan. “a case study on Arab Potash Company”

Abdulhameed, Zainab

Recently, managing risks in the supply chain has taken on great importance due to the vulnerability of the supply chain and the importance of mitigating any disruptions that can affect the business. In a world of highly changeable events, the number of upcoming risks is increasing, and managers' strategies to mitigate these risks should be studied and noted to help mitigate similar issues in the future. Risks in the supply chain tend to occur infrequently but can have significant consequences for a company. Supply chain management has been crippled by the coronavirus epidemic, affecting variou ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 19 Görüntülenme
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