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Ambargo Durumu : Erişime Açık ✕Yayın Tarihi : 2023 ✕Yayın Turu [Akademik] : Preprint ✕Yayıncı : Yeditepe University ... ✕Yayın Türü [Ortam] : application/pdf ✕Erişim Hakkı : Open Access ✕Tam Metin : var ✕
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Erişime Açık

Auditory inattentional deafness investigated with eye tracking

Kaspar, Gizem Tanseli

This thesis will examine auditory selective attention and inattentional deafness with an eyetracking approach. Some studies show that if a change happens between two modalities, like a visual task with an audio change or an audio task with a visual change, the inattentional blindness and inattentional deafness could be decreased with the help of the changes in multimodal conditions. The current experiment aims to take the first step and expand the understanding of the effects of multimodal changes on inattentional deafness. The main aim of this thesis is whether the type of environmental soun ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 26 Görüntülenme
Erişime Açık

Increasing importance of global value chain Turkey's foreign trade comparative analysis

Akmanlar, Nur

The global value chain has increased its importance with the spread of foreign trade between countries. As a result of this situation, it has provided serious economic returns to the countries. Countries that use the global value chain effectively have become rich in this process. In this study, the comparison of foreign trade between BRIC countries and Turkey has been examined through Grubel Lloyd index. Through this Grubel Lloyd index, the economic effects of the global value chain on the Turkish economy and BRIC countries are detailed. The increasing importance of global value chain, which ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 27 Görüntülenme
Erişime Açık

Customer reception of digitalization of retail services by financial institutions during covid-19 pandemic: the case of Turkey and Emea Region

Küçükbacak, Özge

The usage of the Internet in our daily life, the unstoppable development of technology and competition have made it necessary for financial institutions to work more technology oriented. Because banks have turned to digital banking applications. By using digital tools, people can to most of the things automated and faster that they have done manually in the past and ubiquitous mobile technologies introduced more opportunities for digital life style. In the context of COVID-19 consumers’ spending and banking preferences are rapidly evolving and retail banks face an urgent imperative to reshape ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 20 Görüntülenme
Erişime Açık

Urban collective memory inside and outside social media: The case of Izmit historical Tekel building

Kuk, Şebnem

This research examines the relationship between the demolition of the Izmit Historical Tekel Building Wall, located in the center of Izmit and demolished on April 3, 2021, and its relationship with collective memory. The aim of the research is to understand how the Izmit Historical Tekel Building Wall has a place in online and offline collective memory, how the recent demolition of the wall is perceived by the residents of that neighborhood, and how it makes them feel. Within the scope of this purpose, the research will analyze how this demolition is received in the reader’s comments on the ne ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 24 Görüntülenme
Erişime Açık

Securitization of European Union’s immigration policy in 2021 German federal elections

Ok, Yonca

The phenomenon of international immigration has been one of the important issues both at the international and local level for many years. In Europe, especially after the Second World War, immigration has become a controversial issue in international politics. After the Second World War, while immigration was considered necessary to improve the deteriorating economy of Europe, after the 1970s, immigration began to be limited and border controls were strengthened. This can be clearly seen in the immigration policies developed by the European Union. In 2015, Europe faced a serious immigration cr ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 33 Görüntülenme
Erişime Açık

Analysing the user experience of smart city mobility through applications in Istanbul

Anlıatamer, Feriha Öykü

In recent years, different ways have been sought to compete in the growing and changing production and consumption environment with technological developments. For this reason, the importance of experience and usage areas in design is increasing. One of the most widely used models in the world and in our country recently is the smart city, which aims to protect the environment and sustainable development. Smart city aims to use resources efficiently by saving time, energy and labour for limited world resources. Smart cities aim to provide the necessary high quality urban services by utilising ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 41 Görüntülenme
Erişime Açık

Contributions of organizations in Istanbul Unkapani to popular music between 1960-2000

Or, Bora

This study is important in terms of contextualizing the scattered dissident voices that have developed in the Turkish geography, regardless of genre, within a broad perspective. It offers an uncommon combination of texts on music, art, social sciences, etc. Most of the studies on music to date have not touched upon the Unkapanı record stores bazaar. In this study, Unkapanı İMÇ (Istanbul ManifaturacılarÇarşısı)'s organizations from its first establishment until the time it lost its popularity, communication tools such as radio, cinema, TV used in the spread of popular music, the formation of Un ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 39 Görüntülenme
Erişime Açık

The relationship between management and information systems students’ e-learning styles and attitudes towards e-learning in Turkey during Covid-19 pandemic

Lüle Ercan, Nazlıcan

This research aims to investigate the relationship between e-learning styles and attitudes towards e-learning of Management Information Systems students who have experienced e-learning during Covid-19 pandemic and the change in terms of gender and grade level. This study was conducted with 114 participants. Two instruments were used. The results showed that audio-visual learning style is the learning style that the participants have the most. The higher e-learning predisposition scores means the participants have positive attitudes to use e-learning. The lower e-learning predisposition scores ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 40 Görüntülenme
Erişime Açık

Assessing media literacy: an analysis of university students

Özdinçler, Balkı

Media literacy refers to the ability to access, analyze, evaluate, and create messages in a wide variety of media modes and formats. Even though the media is so globalized and easily accessible, it is necessary to correctly perceive and read the messages, make sense of them, analyze, evaluate, criticize, etc. Before accessing media literacy equipment, the individual is only in a passive position in front of the messages presented by the media. However, with the media literacy equipment, individuals take an active position that evaluates questions, analyzes the media messages, and keeps a disti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 36 Görüntülenme
Erişime Açık

Usability and user experience in the design of bike rental systems case of İsbike bike renting system

Sonay, Ozan

One of the most important indicators emphasizing the quality of these products or services is the concept of usability. The concept of user experience deals with what the user feels from this service or product. In this study, in order to examine the effects of usability and user experience concepts on product development, it is aimed to examine the roles of usability and user experience in product design through the Isbike bicycle rental system. For this purpose, determinations have been made through the product developers who have worked in Isbike bicycle rental systems and the participants ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 33 Görüntülenme
Erişime Açık

Dialogic discourse in John Fowles’s fiction

Cansız, Hümeyra

Mikhail Bakhtin is one of the prominent literary theorists of speech genres and stylistics. He was mainly focused on the philosophy of language and the multi-voiced, multi-languaged systems as a result of the oppressive regime he was under. His literary concepts reflect the autonomy of the characters, dialogue, and multi-voiced language systems. He advocated for unfinalizability, the idea of freedom of the characters, and the diversity of the languages within a novel. According to Bakhtin, language was not only a tool for communication and should be examined with its social context. His concer ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 31 Görüntülenme
Erişime Açık

Consumer behavior in automotive industry in Turkey: research on shopping practices and buying behaviors of b and c segment automotive consumers

Gülsen, Deniz Gökçe

This dissertation hereby is aimed to analyze the buying behavior of automotive consumers in Turkey. There are 8 hypotheses but the main idea is to see whether B anc C segment consumers see buying a vehicle as an investment or not. The thesis contains three main parts; conceptual framework, research, and results. What these parts include is explained below. The conceptual framework contains three parts. The Concept of Consumer and Consumer Behavior part explains consumer behavior, types of buying behavior, consumer buying (decision process), and the factors affecting buying behavior. The Automo ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 35 Görüntülenme
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