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Erişime Açık

Why have France, the USA and Russia failed to fight against terrorism in Africa ?

Daşıkan, Melek

In the 21st century, Islamic terrorism emerges as a very important security and stability threat for many countries all over the world. Jihadist terrorism which is a global terrorism targeting everyone who does not adopt the tendency of Islamic fundamentalism poses a very significant security threat not only for underdeveloped countries but also developed ones. Today, Africa is a continent where Islamic terrorism has been extending and causing many casualties. According to Global Terrorism Index, Burkina Faso has the GTI score of 8.564 and second on the list of Overall Terrorism Index Score. S ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 33 Görüntülenme

Erişime Açık

The role of media in undervaluing political dialogue: Syrian war as a case

Althiab, Mohammad

Although the literature of contemporary capitalism theoretically abounds with calls for maintaining international peace and stability, in practice, its political representatives place wars among the many tools available for use to divide areas of political and economic influence when other political tools fail. This study aims to show the means used in the media to justify wars and armed conflicts by claiming that it is impossible to provide corresponding or alternative means, such as dialogue, for example, or the general social desire to maintain stability through political solutions. In this ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 23 Görüntülenme

Erişime Açık

A review on currency shocks and inflation volatility: Evidence from a DCC-GARCH model

Akça, Melike

In the present research, the relationship among the exchange rate and inflation in Turkey was investigated by considering the monthly dataset among 1990:1-2022:4 years. The consumer price index, producer price index, industrial production index, nominal exchange rate, and money supply are used as variables to represent inflation. Impulse-Response analyzes were used to find the short-term effects of the variables, decomposition of variance analysis for the causes of the changes in the variances of the variables, and the medium and long-term relationships of the variables in pairs were determine ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 58 Görüntülenme

Erişime Açık

Functions of autobiographical remembering and Its relation to affective Neuroscience personality traits in healthy and pathological aging

Mutafoğlu Sarıbay, Merve

Autobiographical memory (ABM) refers to our personal past experiences. How we remember these experiences has been widely studied for decades, whereas why we remember those memories (i.e., functions of ABM) has gained attention only recently. However, functions of autobiographical remembering in people with dementia has been completely unexplored. This study aims to investigate ABM functions in patients with episodic memory deficits (i.e., patients with amnestic Mild Cognitive Impairment and early-stage Alzheimer’s Dementia) as well as cognitively healthy individuals, besides the relationship b ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 42 Görüntülenme

Erişime Açık

Increasing importance of global value chain Turkey's foreign trade comparative analysis

Akmanlar, Nur

The global value chain has increased its importance with the spread of foreign trade between countries. As a result of this situation, it has provided serious economic returns to the countries. Countries that use the global value chain effectively have become rich in this process. In this study, the comparison of foreign trade between BRIC countries and Turkey has been examined through Grubel Lloyd index. Through this Grubel Lloyd index, the economic effects of the global value chain on the Turkish economy and BRIC countries are detailed. The increasing importance of global value chain, which ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 27 Görüntülenme

Erişime Açık

Customer reception of digitalization of retail services by financial institutions during covid-19 pandemic: the case of Turkey and Emea Region

Küçükbacak, Özge

The usage of the Internet in our daily life, the unstoppable development of technology and competition have made it necessary for financial institutions to work more technology oriented. Because banks have turned to digital banking applications. By using digital tools, people can to most of the things automated and faster that they have done manually in the past and ubiquitous mobile technologies introduced more opportunities for digital life style. In the context of COVID-19 consumers’ spending and banking preferences are rapidly evolving and retail banks face an urgent imperative to reshape ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 20 Görüntülenme

Erişime Açık

The impact of logistics activities on customer satisfaction from an e-commerce perspective

Sezgin, İrem Kumsal

In the digital era, the e-commerce industry is developing unexpectedly and has emerge as an integral phase of people's lives. It is now impossible to stay except e-commerce, as it gives comfort and will become embedded in our day by day routines.In the online shopping market, numerous components contribute to satisfying online shoppers, with logistics services playing a significant role in this regard. The purpose of this study is to demonstrate the impact of logistics activities from an e-commerce perspective on customer and satisfaction,and to uncover the relationship between them. A survey ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 33 Görüntülenme

Erişime Açık

Halkı yanıltacak markalar

Demir Mudun, Duygu Ece

Gelişen teknolojiler sayesinde artık dünyada küreselleşme büyük bir hız kazanmıştır. Küreselleşmeyle birlikte şirketler ve bireyler, sahip oldukları markaları yalnızca bulundukları ülke içinde değil de dünya çapında tanıtmak, markanın, dolayısıyla o markayla sunduğu hizmet veya malın farklı coğrafyalarda da bilinirliğini sağlamak, hedef tüketicilerin dikkatini çekmek ve sonunda da sunduğu hizmeti ya da ürettiği malı daha geniş bir kitleye ulaştırmak istemektedirler. Ancak gelişen teknolojiler ve küreselleşmenin de etkisiyle çok fazla markaya hızlı ve kolayca erişilmesi de tüketicileri yanıltıl ...Daha fazlası

Preprint 2024 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 47 Görüntülenme

Erişime Açık

Artırılmış gerçeklik destekli etkileşimli infografik tasarımı: İstanbul Rahmi M. Koç müzesi örnek uygulaması

Şilit, Renç

İnsanoğlu tarih boyunca merak içgüdüsü ile yaşamını sürdürmüş, bilgiye ulaşmak ile meşgul olmuştur. Bilgi kavramı üzerinde yoğunlaşan insan, topluluğun devamını ve varlığını sürdürmek için güç unsuru olarak bilgiyi kullanmıştır. Bilgi, en küçük toplumsal oluşumdan evrenin işleyişini anlamaya, gerçekleşen veya gerçekleşebilecek olayların anlaşılmasını ve kontrol altına alınmasını sağlayan bir deneyimler bütünüdür. İnsanlık devinime uğrarken bilgiye ulaşmanın ve kullanımının da çeşitlendiği bilinmektedir. Analog dönemlerden farklı olarak; dijital çağda bilgi, toplumun tamamına ulaşabilmektedir. ...Daha fazlası

Preprint 2024 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 32 Görüntülenme

Erişime Açık

Modifying the visual-texture complexity of foods to direct consumers' attention toward more sustainable options: Turkish rice pudding 'sütlaç' as a case

Baylan, Yeliz

The importance of visual elements and textures has been emphasized in sensory analysis studies examining consumer preferences, and these data have been used in the field of neomarketing to examine consumers' conscious or unconscious choices. This study focused on the possibility of directing consumers' attention to sustainable options by using the visual textural properties of products. This approach aimed to find solutions to problems such as carbon emissions and water pollution resulting from food production. Rice pudding, a traditional dessert, was chosen as the reference sample in this res ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 10 Görüntülenme

Erişime Açık

Effect of artificial intelligence in social media content creation

Zapen, Sufian Bassam Mohammad

The main purpose of this thesis is to develop a deeper understanding and to gain deeper knowledge about the role of artificial intelligence in social media content creation. In order to make it precise, we have formulated two underlying questions: How much creativity does artificial intelligence really possess? And what is the role of artificial intelligence in content creation? For these questions we have chosen online questionnaire for data collection. Data were gathered from respondents from different countries between November 9, 2022, and October 3, 2023. We have used descriptive and infe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 4 Görüntülenme

Erişime Açık

Understanding brands’ sustainability communications in social media: How the source of communication influences consumers’ responses

Oran, Helin Ezgi

With increasing environmental concerns and a shift towards sustainable consumption, brands are employing social media as a powerful platform to communicate their sustainability initiatives. This study investigates the effect of sustainability communication on Instagram on consumer perceptions with a specific focus on nonluxury hygiene products. Drawing from an extensive literature review, this research explores how consumer perceptions of brand efforts for environmental sustainability affect brand attitude, word-of-mouth (WOM), brand engagement, and purchase intentions. Additionally, it exami ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 15 Görüntülenme