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Yayın Tarihi : 2023 ✕Dil : eng ✕Dil : eng ✕Yayın Turu [Akademik] : Preprint ✕Yayın Türü [Ortam] : application/pdf ✕
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Erişime Açık

Financial performance measurement with cash flow ratios: a research and comparison on borsa istanbul (BIST) main metal industry and accomodation sector

Gürdal, Banu İpek

As soon as people start to earn the money that their labor deserves, they begin to control their cash inflows and outflows. This control is more important for businesses established for profit making. Businesses that want to control their cash flows in a more detailed and neat report form refer to the cash flow statement. Knowing cash flow is vital for businesses. It provides both the control of the cash flow within themselves and the opportunity to compare itself with other businesses that use different accounting methods. The success and sustainability of a business is evaluated by the measu ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 44 Görüntülenme
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The effects of climate change on financial markets

Günışık, Gündüz Can

There is a critical relationship between climate change and financial markets. In this study, temperature change values are used to examine the impact of climate change on agriculture, banking, investment, and insurance sectors. The study determines the relationship between temperature changes and agriculture, banking, investment, and insurance indices in BIST by regression analysis. The results show that climate change has different impacts on different sectors. While the agricultural sector is more sensitive to temperature changes, its impact on the bankingand investment sectors may be more ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 21 Görüntülenme
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A study of the strategies used by companies creating a distinctive brand image through the use of strategic terminology in product and service naming for differentiation and image building

Seçilmiş, Nuri Tolga

The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 26 Görüntülenme
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Emotion and cognition integration – The effect of anger on working memory

Gözütok, Emre

Emotions have always captured attention of philosophy, psychology and recently neuroscience. Through the history, emotions were considered as separate entity from thinking and cognition. It was mostly related with irrationality. Descartes claimed emotions were part of soul, based on his dualism theory. However, the period started with James-Lange changed this perspective. Together with cognitivist views, it has been understood that emotions have significant influence on cognitive functions. This focus towards relation between emotions and cognition led researchers to pay attention interaction ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 29 Görüntülenme
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Evaluation of kitsch art in a consumer society by the art educators

Marangoz, Selvin

Kitsch, like many art concepts, went beyond the boundaries of art and began to affect individuals and society. In consumer society, many imitations, cheap, serial, fake products and repetitions of their have been proliferated. With its lack of artistic concern, creativity and originality, kitsch products have caused art to lose its autonomy and enter into a commercial configuration. In this study, a survey study was conducted to reach art educators' opinions about Kitsch products. Educators working in various departments of Fine Arts Faculties were emailed and asked if they agreed with the stu ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 22 Görüntülenme
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A sociological study on young people’s value differences from their parents along the materialist/postmaterialist axis

Öksüz, Nuran

This study aims to discover the challenges for secular middle-class youth in Turkey with materialist-postmaterialist value differences with their parents climbing the social ladder. The fact that the focused group is comparatively more advantageous than the lower-income groups in terms of socioeconomics can make their problems invisible. In this respect, the subject of this study has not been adequately covered in the literature, and it is crucial to study. The study used the in-depth interview method, and eight young people between the ages of 20 and 30 were reached with snowball sampling. Si ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 29 Görüntülenme
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On the universality of cognitive biases in natural language: The case of noun phrase internal ordersing

Akyürek, Sunay

The present study experimentally investigates the order of NP-internal modifiers in gesture modality as practiced by Turkish speaking participants in an attempt to understand the natural order within NPs cross linguistically, whether the participants’ preferences reflect a homomorphism bias, and whether their preferences are influenced by their native language. For these purposes, Turkish-speaking participants (N=44) randomly assigned to two conditions where access to their native language was suppressed in the first block (suppression-first condition) or where access to their native language ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 5 Görüntülenme
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Racism among Iranian intellectuals (1925-1979)

Bioukvand Ghojehbiglou, Elshan

The works of contemporary Iranian intellectuals have been researched from many perspectives, but many of their thoughts have not been explored deeply, widely, and academically regarding the issue of racism. In this research, I used the qualitative content analysis method to examine the works of some prominent and contemporary Iranian intellectuals regarding having or not having racist elements in their writings published between 1925-1979. After methodically and analytically examining the works of contemporary Iranian intellectuals such as Ahmad Kasravi, Hasan Taqizadeh, Mohammad Ali Foroughi, ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 109 Görüntülenme
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