Erişime Açık

From the quest for authenticity to advocacy: How do authentic brands create brand advocate consumers?

Tosun, Aslı

In a quest to investigate whether brands that position themselves as authentic create brand advocate consumers, the current study analyzes and collates the extant literature on brand authenticity through unfolding the relationship between brand authenticity and brand advocacy on the grounds of brand experience, actual self-image congruence, consumer involvement as well as the product category with an aim to explore whether brand authenticity positively influences brand advocacy behavior among consumers. The relationships are investigated through a comprehensive research model using two differe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 72 Görüntülenme

Erişime Açık

An investigation of depression and addiction between online and offline players: And the moderation effect of perceived social support

Can, Selçuk

Albeit having its positive aspects, gaming can result in addiction if it is extreme and interferes with daily functioning. In the field of game addiction, low social support and comorbid depression are common in game-addicted players. However, very little research has been conducted regarding gaming mode, and none of them investigated the potential moderation role of perceived social support. Therefore, the current thesis aims to compare online and offline players in terms of their gender, depression, perceived social support, and game addiction scores as well as examine the moderation influen ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 26 Görüntülenme

Erişime Açık

Open banking as a new approach: A model proposal for Turkey

Çakmakcı, Gamze

Open banking involves banks sharing customer information with third-party service providers with the customer's permission, allowing these companies to offer new products and services. Banks provide the necessary infrastructure using Application Programming Interface (API) for approved transactions and transmit the permitted information to service providers. This comprehensive approach allows customer financial data to be processed and processed in one place. Financial technology organizations, also known as service providers, also participate in the service process between banks and consumers ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 76 Görüntülenme

Erişime Açık

An exploratory study of a Turkish sample of persons with hoarding behavior

Ekiz, Saliha Ceren

Hoarding research in Turkey is still in an early stage, where both quantitative and qualitative research is needed to understand hoarding in the Turkish context. This is an exploratory qualitative study of a Turkish sample of individuals who exhibit compulsive hoarding behavior. The study consists of two phases. Firstly, an online hoarding screening survey (N=357) was conducted using three diagnostic tools (i.e., Saving Inventory-Revised, Hoarding Rating Scale, and Clutter Image Rating). Secondly, the participants (n=13) who met the criteria for hoarding disorder were invited to an online inte ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 95 Görüntülenme

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An analysis of the press laws in the democrat party era

Yasan, Emrecan

In the aftermath of the Second World War, Türkiye underwent significant social and political transformations as it transitioned to a multi-party system. In 1946, Celal Bayar, Adnan Menderes, Fuad Köprülü, and Refik Koraltan, having broken away from the Republican People’s Party, founded the Democrat Party. It is observed that the Democrat Party, which came to power in 1950, received significant support by emphasizing press freedom and granting legal rights to media workers. Although initially a broad freedom was granted to the press, efforts to control the media were observed over time. Notabl ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 12 Görüntülenme

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The revolt of Sheikh Ubeydullah (1880-1881): An instrumentalist study of a nationalist movement

Sadiq Bayraq , Ali

At the end of the 19th century, between 1880-1881, Sheikh Ubeydullah, the leader of the Naqshbandi sect, attacked the cities and villages of the border regions of Iran and the Ottoman Empire and caused many killings and loots in the Qajar Empire's Azerbaijan state. The reason for the beginning of this rebellion was the jeopardy of the Sheikh's personal interests. The sheikh lost the right to own several villages, which were actually a gift from Shah Qajar to his father. In the following, the signing of the Berlin Treaty and the Sheikh's fear of creating an Armenian state in his claimed territo ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 10 Görüntülenme

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Analyzing baksı museum through the search for the center in today’s art

Özgüz Çelik, Ebru

This thesis is based on the understanding of center in art; examines the displacement of the dominant forces of art along with economic, political or social changes and the reasons for this change. By examining this change from the Renaissance period to the present day, by tracing the similarities and contrasts in the past and present, through the conditions that led to the formation of these centers, their artistic production and consumption between these periods and today, the circulation of artistic productions in the world, museology, and collections, we answer the question of whether we c ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 90 Görüntülenme

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Factors that affect the intention to use e-learning sites: A study from the perspective of technology acceptance model

Tuna, Gözde

The internet is a major technological development changing our life. This study investigates students' intents to use of electronic learning (e-learning) platforms using Technology Acceptance Model, known as TAM. Our model consists seven variables mainly, technology related variables, instructor related factors, course related factors, perceived usefulness, known as PU, perceived ease of use, known as PEOU, enjoyment and intention to use. Data have been gathered through google forms. Likert type questionnaire and applied 209 adult students who are older than 20. Results shown that instructor a ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 60 Görüntülenme

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The role of workplace fear of missing out and perceived supervisor support on the relationship between work-related basic need satisfaction and Job burnout

Karamık, Cihan

Job burnout profoundly impacts both employee well-being and organizational effectiveness. This study explores the dynamic interplay among job-related basic need satisfaction, job burnout, Fear of Missing Out (FoMO), and Perceived Supervisor Support. Drawing from self-determination theory and social support literature, it posits that job related basic need fulfillment inversely correlates with job burnout, with FoMO and Perceived Supervisor Support mediating this relationship. 391 employees across diverse industries participated in this cross-sectional study, completing assessments on job-relat ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 53 Görüntülenme

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Modifying the visual-texture complexity of foods to direct consumers' attention toward more sustainable options: Turkish rice pudding 'sütlaç' as a case

Baylan, Yeliz

The importance of visual elements and textures has been emphasized in sensory analysis studies examining consumer preferences, and these data have been used in the field of neomarketing to examine consumers' conscious or unconscious choices. This study focused on the possibility of directing consumers' attention to sustainable options by using the visual textural properties of products. This approach aimed to find solutions to problems such as carbon emissions and water pollution resulting from food production. Rice pudding, a traditional dessert, was chosen as the reference sample in this res ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 29 Görüntülenme

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Alexithymia and personality aspects in patients with panic disorder and/or major depressive disorder and the relationship between these aspects and the childhood traumas of the patients

Gazioğlu, Melisa Burcu

The present study aims to understand the relationship between alexithymia and personality in patients with major depressive disorder (MDD) and/or panic disorder (PD) in the context of childhood traumas. The total sample of the study consists of 161 people. The patient group consists of 103 people, 50 with MDD, and 53 with PD. The control group consists of 58 healthy people. The Childhood Trauma Questionnaire (CTQ), The Toronto Alexithymia Scale (TAS-20), The Eysenck Personality Questionnaire Revised-Abbreviated Form (EPQR-A), and the Hospital Anxiety and Depression Scale (HADS) were given to a ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 16 Görüntülenme

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Social and cultural memory in Turkish installation art post-1980

Canel, Begüm

This study delves into Installation Art in Turkish Plastic Arts post-1980, focusing on the multifaceted concept of "space" in both its visual and conceptual dimensions. It elucidates how the political, social, and economic factors, whose groundwork was laid in the 1960s and 70s in Turkey, marked a pivotal juncture in the realm of Plastic Arts and delineated the national and international stature of Turkish Plastic Art. The study identifies the catalysts behind seminal turning points in Plastic Arts and the resultant formations they incited, as well as their contributions to the bedrock of soci ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 7 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [15]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [1]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [15]

Yazar [KatkıdaBulunan] Kurum [11]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [1]

Yayıncı [1]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Tosun, Aslı

Can, Selçuk

Çakmakcı, Gamze

Ekiz, Saliha Ceren

Yasan, Emrecan

Sadiq Bayraq , Ali

Özgüz Çelik, Ebru

Tuna, Gözde

Karamık, Cihan

Baylan, Yeliz

Gazioğlu, Melisa Burcu

Canel, Begüm