Erişime Açık

The influence of website quality on customer purchase intentıon through the mediating role of E-satisfaction and flow experience

Turgut, Merve

To attract customers and ensure a competitive advantage in the e-commerce environment, it is crucial to identify which website attributes encourage customers to purchase by making them more satisfied and offering an online customer experience. Although various website attributes have been widely analysed in the literature based on traditional marketing theories, there are limited studies that have applied the holistic view to categorise these website attributes and online consumer experience regarding flow state. Inspired by the DeLone and Mclean IS model and flow theory, this study is the fir ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 24 Görüntülenme

Erişime Açık

An analysis of the impact of social media on rational voting behavior of generation Z

Haser, Serkan

Developing Information and Communication Technologies have significantly changed lifestyle and many areas of life. As the new media has increased effect in intelligence, content producing etc., and network systems have become an integral part of life, we are witnessing accelerated flow of information. Individuals have started to quickly access all kinds of information their countries and across the world. All these developments are inevitably reflected in political life. As a matter of fact, political actors inevitably need to update and innovate their methods of reaching Generation Z. In part ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 62 Görüntülenme

Erişime Açık

Understanding brands’ sustainability communications in social media: How the source of communication influences consumers’ responses

Oran, Helin Ezgi

With increasing environmental concerns and a shift towards sustainable consumption, brands are employing social media as a powerful platform to communicate their sustainability initiatives. This study investigates the effect of sustainability communication on Instagram on consumer perceptions with a specific focus on nonluxury hygiene products. Drawing from an extensive literature review, this research explores how consumer perceptions of brand efforts for environmental sustainability affect brand attitude, word-of-mouth (WOM), brand engagement, and purchase intentions. Additionally, it exami ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 28 Görüntülenme

Erişime Açık

An anthropological approach to the status of women in circassian culture: the case of the village of Soğucak

Türker, Berika

This qualitative study aims to explore the status of women in Circassian Culture through the lens of Feminist Anthropology. Soğucak village, one of the Circassian villages in Yalova, was chosen as a sample in the research. The research is prepared using qualitative research techniques, participant observation, and in-depth interviews. The field interview was conducted between 17 December 2022 and 16 July 2023 with 25 female and nine male participants. Participants are determined by the snowball sampling technique. As a result of the study, it is revealed that housework, especially cooking, and ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 64 Görüntülenme

Erişime Açık

The mediating role of self-objectification, self-disgust, and selfcompassion in the relationship between sexual objectification and dissociation

Işık, Aysu

In interpersonal interactions, women can be subjected to sexual objectification, discrimination, and sexual, verbal, or physical harassment. Sexual objectification experiences in everyday life have a hidden trauma function even though there is no overt trauma present. As women frequently encounter such experiences, psychological well-being is negatively affected, and some effects of trauma, such as dissociative experiences, are regularly observed. The purpose of this study was to examine the mediating roles of adult women’s experiences of self-objectification, self-disgust, and self-compassion ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 35 Görüntülenme

Erişime Açık

A research on parental resilience: Mindful parenting and parental stress authors

Nalcı, Elif Ecem

The resilience of the family to difficult life events is a topic that has been recently researched in the literature. The factors of parenting that are related to parental resilience are an important issue that needs to be focused more. This research aimed to investigate the role of mindful parenting and parental stress on parental resilience. In the study, parents of 0-6 year old children (N = 183) filled out the Family Resilience Scale, Mindful Parenting Scale and Parental Stress Scale via the online platform. According to the research results, parental resilience was positively correlated t ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 5 Görüntülenme

Erişime Açık

“My birthplace hate I, and my love’s upon / This enemy town”: The Politics of Enmity in Coriolanus

Tatar, Yağmur

This study focuses on the politics of enmity in relation to the concepts of carnival and politics of friendship in Shakespeare’s late Roman play, Coriolanus. It further investigates the politics of enmity that reconstructs Coriolanus as a play through the play’s interpretation of the carnival politics, sacred Roman ideals, and the dichotomy between the figures of the friend and the enemy.

Preprint 2024 Yeditepe University Academic and Open Access Information System 11 Görüntülenme

Erişime Açık

Instrumental use of corporate social responsibility and capitalist activism

Öztürk, Elmas Sahra

This study highlights how the concept of “social responsibility” has been transformed into “corporate social responsibility” (CSR) which is detached from its both etymology and epistemology, and investigates how and in what ways the concept of “corporate social responsibility” in which the concept of “social responsibility” has been transformed as an invention of instrumental reason, is implemented by organizations for their own purposes to ensure their sustainability within the capitalist system. The objectives found out and identified in this study are examined under four headings; CSR for b ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 64 Görüntülenme

Erişime Açık

Reflections of the black ghettoization process in the selected African - American plays in ethnically specific perspectives

İpek, Esra

Art makers have taken significant responsibilities and undoubtedly, all the African-American playwrights, like other artists, have struggled to convey their various purposes to their community for social mobility such as raising coloured people’s awareness, educating them about their circumstances, and making them take an active role in their liberation process rather than being passive. Thanks to this regeneration, the misconception about Afro-American history may be corrected from the beginning with the acceptance of the duality in their identities without ceasing one of them; Africanness an ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 1 Görüntülenme

Erişime Açık

A study of the best practices and procedures of risk mitigation techniques in elastic supply chain management in government sector in Jordan. “a case study on Arab Potash Company”

Abdulhameed, Zainab

Recently, managing risks in the supply chain has taken on great importance due to the vulnerability of the supply chain and the importance of mitigating any disruptions that can affect the business. In a world of highly changeable events, the number of upcoming risks is increasing, and managers' strategies to mitigate these risks should be studied and noted to help mitigate similar issues in the future. Risks in the supply chain tend to occur infrequently but can have significant consequences for a company. Supply chain management has been crippled by the coronavirus epidemic, affecting variou ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 64 Görüntülenme

Erişime Açık

Beyond borders and temporal boundaries: Unravelling the uncanny chronotopes in Louis De Bernières’ Birds Without Wings And Yaşar Kemal’s The Euphrates Is Flowing Blood

Gürsoy, Ayşe Nur

In the twentieth century, Turkey and Greece signed the Exchange Agreement and the effects of this decision was the same on the lives of both parties regardless of their seemingly fundamental cultural, religious, and national differences. Yaşar Kemal and Louis De Bernières highlights the multiculturism by focusing on the lives of the people who used to live in a “melting pot” during that time and thus their feeling of homesickness after the forced migration not just for those who were sent away but also those who stayed in. Considering all these, through the lenses of the uncanny and Bakhtin’s ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 7 Görüntülenme

Erişime Açık

Astrology marketing: Examining diverse factors affecting astrology related consumption

Serbes, Ecesu

This thesis explores the factors influencing expenditure on astrology-related products and services by examining the psychological, social, and demographic determinants of consumer behavior in this domain. The literature review defines astrology, traces its historical roots, and assesses its current popularity. The methodology outlines robust data collection, sampling strategies, and ethical considerations. The analysis reveals a positive correlation between individuals' extraversion and openness to new experiences and their financial commitment to astrology-related goods and services. Additio ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 80 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [14]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [1]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [14]

Yazar [KatkıdaBulunan] Kurum [11]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [1]

Yayıncı [1]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Turgut, Merve

Haser, Serkan

Oran, Helin Ezgi

Türker, Berika

Işık, Aysu

Nalcı, Elif Ecem

Tatar, Yağmur

Öztürk, Elmas Sahra

İpek, Esra

Abdulhameed, Zainab

Gürsoy, Ayşe Nur

Serbes, Ecesu