Erişime Açık

Exploring the shadow and trickster archetypes: an analysis of Alex in a clockwork orange and Amy in gone girl

Tekelioğlu , Şeyda Ebrar

The purpose of this study is to analyze the main characters, Alex in Anthony Burgess's A Clockwork Orange and Amy in Gillian Flynn's Gone Girl, through a Jungian perspective. Both characters exhibit complex and multilayered personalities, embodying the darker aspects of human behavior while employing cunning and manipulative tactics to achieve their goals. Through a comparative analysis, this study examines how Alex and Amy navigate the boundaries of societal norms, challenging conventional morality and evoking a sense of ambiguity and unpredictability. Drawing on textual evidence and psycholo ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 23 Görüntülenme

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An analysis of the impact of social media on rational voting behavior of generation Z

Haser, Serkan

Developing Information and Communication Technologies have significantly changed lifestyle and many areas of life. As the new media has increased effect in intelligence, content producing etc., and network systems have become an integral part of life, we are witnessing accelerated flow of information. Individuals have started to quickly access all kinds of information their countries and across the world. All these developments are inevitably reflected in political life. As a matter of fact, political actors inevitably need to update and innovate their methods of reaching Generation Z. In part ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 72 Görüntülenme

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Social and cultural memory in Turkish installation art post-1980

Canel, Begüm

This study delves into Installation Art in Turkish Plastic Arts post-1980, focusing on the multifaceted concept of "space" in both its visual and conceptual dimensions. It elucidates how the political, social, and economic factors, whose groundwork was laid in the 1960s and 70s in Turkey, marked a pivotal juncture in the realm of Plastic Arts and delineated the national and international stature of Turkish Plastic Art. The study identifies the catalysts behind seminal turning points in Plastic Arts and the resultant formations they incited, as well as their contributions to the bedrock of soci ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 15 Görüntülenme

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A research about determining the importance of word of mouth marketing for choosing pre-school education institution in Trakya

Taşkın Akkoyun, İlayda

In today’s technology, consumers can easily obtain all kinds of information. In addition; the consumer who is directly exposed to many desired or undesired messages has difficulty in making a decision in the purchasing process. While consumers try to choose the best one for themselves among many alternatives, marketers who try to respond to variable needs and desires of consumers are also trying to develop new strategies. One of them is to use word-ofmouth marketing method in a positive way. Since the choice of pre-school education institution has an important place in the service sector, wor ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 93 Görüntülenme

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Open banking as a new approach: A model proposal for Turkey

Çakmakcı, Gamze

Open banking involves banks sharing customer information with third-party service providers with the customer's permission, allowing these companies to offer new products and services. Banks provide the necessary infrastructure using Application Programming Interface (API) for approved transactions and transmit the permitted information to service providers. This comprehensive approach allows customer financial data to be processed and processed in one place. Financial technology organizations, also known as service providers, also participate in the service process between banks and consumers ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 85 Görüntülenme

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Impact of the energy issue on Turkey’s Easten Mediterranean policy

Öztürk, Gökçe

Energy and its security is one of the most important issues in making of a foreign policy. Seeking of alternative energy resources and having their own share, stirred the Eastern Mediterranean with the discoveries of hydrocarbon reserves. The fact that Turkey is highly dependent on energy resources, that its consumption rates are increasing year by year, and that it aims to be the energy hub that transfers energy to Europe, has also led Turkey to want to be part of the energy equation that is emerging in the Eastern Mediterranean. Although the parties to this equation excluded Turkey. Turkey t ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 66 Görüntülenme

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The role of self disgust in the relationship between childhood trauma and dissociation

Aydoğan, Ece Gül

In this study, it was aimed to examine the mediating role of self-disgust in the relationship between childhood traumas and dissociation in adults. 376 participants between the ages of 21-50 participated in the study. “Sociodemographic Information Form”, Childhood Mental Trauma Scale 33-item Form, Dissociation Scale and Self-Disgust Scale were used on the participants. In the study, Pearson Correlation was applied to examine the relationship between childhood traumas, dissociation, and self-disgust. Mediator role analysis was conducted to examine the mediating role of self-disgust in the effec ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 96 Görüntülenme

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Understanding brands’ sustainability communications in social media: How the source of communication influences consumers’ responses

Oran, Helin Ezgi

With increasing environmental concerns and a shift towards sustainable consumption, brands are employing social media as a powerful platform to communicate their sustainability initiatives. This study investigates the effect of sustainability communication on Instagram on consumer perceptions with a specific focus on nonluxury hygiene products. Drawing from an extensive literature review, this research explores how consumer perceptions of brand efforts for environmental sustainability affect brand attitude, word-of-mouth (WOM), brand engagement, and purchase intentions. Additionally, it exami ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 39 Görüntülenme

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The communication dimension of art: Reflections of curatorship in Turkey

Erdoğdu, Handan

This research, centered on the field of communication, aims to examine the communication dimension of art and the reflections of curatorial practices in Turkey within the framework of the significant intellectual approaches of the time, namely the Frankfurt School - Critical Theory, focusing on Adorno's "negative dialectics" and Benjamin's concepts of "aura" and "mechanical reproduction." Tracing the development of curatorial phenomena upon this theoretical foundation within the historical journey of art, the study opens a discussion on its roles in the field of communication today. It seeks t ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 16 Görüntülenme

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An anthropological approach to the status of women in circassian culture: the case of the village of Soğucak

Türker, Berika

This qualitative study aims to explore the status of women in Circassian Culture through the lens of Feminist Anthropology. Soğucak village, one of the Circassian villages in Yalova, was chosen as a sample in the research. The research is prepared using qualitative research techniques, participant observation, and in-depth interviews. The field interview was conducted between 17 December 2022 and 16 July 2023 with 25 female and nine male participants. Participants are determined by the snowball sampling technique. As a result of the study, it is revealed that housework, especially cooking, and ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 82 Görüntülenme

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The relationship between rejection sensitivity and somatization: The mediator role of interpersonal difficulties

Mercan, Zühra

The aim of the current study was to examine the predictive role of somatization and investigate the role of interpersonal difficulties in the relationship between rejection sensitivity and somatization on a group of university students. Participants (298) over the age of 18 were included in the study. Participants completed instruments including Social Demographic form, Rejection Sensitivity Questionnaire, Interpersonal Problems Inventory- Circumplex, Bradford Somatic Inventory (BSI). Results indicated that interpersonal difficulties were positively correlated with rejection sensitivity and so ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 82 Görüntülenme

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Musical metaphors: Innate and objective

Yüksel, Hatice

As in the recent approach cognition is embodied and metaphor theory of meaning metaphoricity of music is a topic that is mostly studied in cognitive musicology and cognitive linguistics and should be studied from the perspective of cognitive scientists. Musicologists use metaphors to describe the musical system itself in the music theory, music psychologists also use metaphors to describe perceptual facts like a tone is higher as in it resonates somewhere higher in the body or conceptual as in the tone’s place in the musical spectrum. This conceptual part tells us that this kind of metaphor de ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 60 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [15]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [1]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [15]

Yazar [KatkıdaBulunan] Kurum [11]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [2]

Yayıncı [1]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Tekelioğlu , Şeyda Ebrar

Haser, Serkan

Canel, Begüm

Taşkın Akkoyun, İlayda

Çakmakcı, Gamze

Öztürk, Gökçe

Aydoğan, Ece Gül

Oran, Helin Ezgi

Erdoğdu, Handan

Türker, Berika

Mercan, Zühra

Yüksel, Hatice