Erişime Açık

The effect of online Turkish shoppers’ perceptions on purchase intention in fashion industry

Akkor Koktekin, Müge

Even though retail stayed almost the same in the last 20 years, the effect of digital tools and applications substantially altered how businesses operate and how consumers shop. When the pandemic increased the pace consumers adapted to changes, retail industry was already battling with the challenge to digitalize. This study is based on the adoption theories including the Theory of Reasoned Action and the Technology Acceptance Model to investigate the interrelationships between perceived website design, perceived privacy, perceived reliability, perceived customer service by the Turkish online ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 17 Görüntülenme

Erişime Açık

A lifetime dedicated to the republic: Hasene Ilgaz with works, activities, and thoughts

İnceoğlu, Fatma Samime

Undoubtedly, the circumstances and the period we are born into shape our biography. Therefore, biographical works do not only tell us the story of a life. They also tell the story of an era. There are such lives lived at turning points in history that tell us a lot about the period beyond being a biography. This study focuses on the Turkish female identity idealized by the founding elite of the Republic in the early Republican period through the life of Hasene Ilgaz, who lived in such a period and whose works and activities shed on light the period she lived in. These women’s identities, shape ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 17 Görüntülenme

Erişime Açık

Beyond a footrace: Ultramarathon as a liminoid performance

Özdem, İpek

This study aims to explore the experience of becoming an ultramarathoner and the codes of ultramarathon culture in Turkey through the lenses of symbolic and interpretive anthropology and performance studies. It identifies the meaning, value, and significance of ultramarathons for runners, and presents an ethnographic description of ultramarathon racing. The anthropological fieldwork was conducted from April 2018 to March 2022, employing in-person and online interviews, and participant observations at İznik Ultra Marathon, Salomon Cappadocia Ultra-Trail and Uludağ Premium Ultra Trail organizati ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 28 Görüntülenme

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The stigma of the fallen woman in the novels of jude the obscure and Yeryüzünde Bir Melek

Emiroğlu, Ecem Başak

Regardless of the cultural differences, the 19th century Victorian England and Tanzimat Period in Ottoman Empire had similar expectations from women. The two novelists from these two countries, Thomas Hardy and Ahmet Mithat Efendi, had critical attitude towards such expectations. Thus they created socially unacceptable but acceptable for them heroines. Afterall, for some Sue Bridehead is Hardy’s main focus and similarly for Ahmet Mithat Raziye is still an angel. The reason why these two heroines are unacceptable for the society’s of their days is intriguing. Considering all these, the aim of t ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 24 Görüntülenme

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The impact of economic sanctions as a foreign policy instrument: the example of U.S. Sanctions on Russian energy industry

Gürtuna, Ali Murat

Economic sanctions, especially during the twentieth century, emerged as a foreign policy tool. Economic sanctions were a perfect tool of the Cold War as a deterrent for employing military power. The main objective of employing economic sanctions is to make the other party to reexamine and potentially revise its policies causing the unrest, and ultimately comply with the requirements of the coercer. However today the level of effectiveness of employing economic sanctions as foreign policy instrument is subject to wide debate. This study is prepared with the objective of contributing to the deba ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 33 Görüntülenme

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A study of the strategies used by companies creating a distinctive brand image through the use of strategic terminology in product and service naming for differentiation and image building

Seçilmiş, Nuri Tolga

The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 28 Görüntülenme

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The concept of emptiness in art and it's reflections on landscape painting

Çöplü, Fatma Selin

In this research, the definition and the meaning of concept of emptiness will be explored, and the relationship between the concept of nature and the concept of nature by the effect of sky, mountain, road and sea images in landscape paintings will be researched. In this process, not only landscape painting but also the changing ways of looking at the landscape are included. The aim of the research is to examine landscape painting in the context of the concept of emptiness by looking at major artists, groups and exhibitions from a conceptual framework. An artist working in the field of landscap ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 15 Görüntülenme

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Dialogic discourse in John Fowles’s fiction

Cansız, Hümeyra

Mikhail Bakhtin is one of the prominent literary theorists of speech genres and stylistics. He was mainly focused on the philosophy of language and the multi-voiced, multi-languaged systems as a result of the oppressive regime he was under. His literary concepts reflect the autonomy of the characters, dialogue, and multi-voiced language systems. He advocated for unfinalizability, the idea of freedom of the characters, and the diversity of the languages within a novel. According to Bakhtin, language was not only a tool for communication and should be examined with its social context. His concer ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 26 Görüntülenme

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Orientalism and nostalgia in british travel writing on the balkans

Talay, Haluk İhsan

The main purpose of this study is to examine the orientalist and nostalgic conditions as well as images reflected in British travel writers, specifically in Patrick Leigh Fermor’s travel trilogy consisting of A Time of Gifts (1977), Between the Woods and Water (1986) and A Broken Road: From the Iron Gates to Mount Athos (2013), and Georgina Harding’s In Another Europe: A Journey into Romania (1990). This work mainly utilizes theories regarding orientalism such as those of Edward Said, Andre Gingrich and Maria Todorova, in addition to Joep Leerssen’s theory of imagology and Svetlana Boym’s theo ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 33 Görüntülenme

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Effect of 12 September 1980 coup on Turkish foreign policy

Aykan, Güven

This study aimed toexamine the 12 September 1980 coup d'état in detail and to evaluate its impacton the Turkish foreign policy. Therefore, literature reviewmethod was utilized in this study. Firstly, the reasons leading to the 12 September 1980 coup d'état were mentioned and then, Turkey's relations with other countries after the 12 September 1980 coup d’état were analyzed. The impact of the 12 September 1980 coup d’état on the political relations between Turkey and other countries was evaluated andthe effects and evaluations on Turkey's foreign policy were interpreted and expressed. In this c ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 23 Görüntülenme

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A research on the effects of basel criteria on sme’s and awareness of this effect by Turkish financial professionals in the Turkish banking system

Sapankaya, Aysel

The aim of this study is to find out the effects of Basel Criteria on the banking system and SMEs, and how much they are known by the bankers and accounting experts who are the actors of the financial system. In this research, firstly, the role of Basel Criteria of SMEs in Turkey in the crediting process, the collateral structure and the credit pricing processes in the lending stage were examined. In the second part, a survey was conducted with 69 experts (bankers and accountants) who are experts in their fields about the extent to which they create awareness about the benefits of these effect ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 38 Görüntülenme

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Securitization of European Union’s immigration policy in 2021 German federal elections

Ok, Yonca

The phenomenon of international immigration has been one of the important issues both at the international and local level for many years. In Europe, especially after the Second World War, immigration has become a controversial issue in international politics. After the Second World War, while immigration was considered necessary to improve the deteriorating economy of Europe, after the 1970s, immigration began to be limited and border controls were strengthened. This can be clearly seen in the immigration policies developed by the European Union. In 2015, Europe faced a serious immigration cr ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 19 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [18]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [1]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [20]

Yazar [KatkıdaBulunan] Kurum [20]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [1]

Yayıncı [1]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Akkor Koktekin, Müge

İnceoğlu, Fatma Samime

Özdem, İpek

Emiroğlu, Ecem Başak

Gürtuna, Ali Murat

Seçilmiş, Nuri Tolga

Çöplü, Fatma Selin

Cansız, Hümeyra

Talay, Haluk İhsan

Aykan, Güven

Sapankaya, Aysel

Ok, Yonca