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Bulunan: 83 Adet 0.001 sn
Ambargo Durumu : Erişime Açık ✕Yayın Tarihi : 2024 ✕Yayın Turu [Akademik] : Preprint ✕Koleksiyon : Ön Baskı Yayınlar ✕Koleksiyon : Ön Baskı Yayınlar ✕
Koleksiyon [1]
İlgili Araştırmacılar [16]
Ambargo Durumu [1]
Tam Metin [1]
Eser Adı [20]
Yazar [Asıl] [20]
Yayın Tarihi [1]
Yazar Departmanı [20]
Yazar [KatkıdaBulunan] [16]
Yazar [KatkıdaBulunan] Kurum [11]
Esere Katkı Sağlayan [1]
Konu Başlıkları [Genel] [20]
Yayın Türü [Ortam] [1]
Dil [2]
Yayıncı [2]
Erişim Hakkı [1]
Yayın Turu [Akademik] [1]
Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu
Ön Baskı YayınlarYeditepe Üniversitesi Kurum Koleksiyonu
Erişime Açık

Relationship between personality and effective decision making in online shopping - introducing a holistic personality system: Enneagram

Karakaya, Mehmet Fatih

Online shopping offers a different experience than traditional store shopping, and consumer behavior on this platform may change depending on different factors. Enneagram personality types help better define consumers' online shopping preferences and Purchase Intentions. This can help businesses better target customers and offer products and services that suit their needs. This study measures the effect of Enneagram personality types on online shopping decisions in Turkey. In the study, analyzes were made based on the answers of 392 participants who shopped online. According to the regression ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 65 Görüntülenme
Erişime Açık

Effect of working capital management and solvency on profitability: Case of bist basic metal sector companies

Demir, Arda Eren

In this research, effect of WCM (known for optimization of liquidity and efficiency) and solvency on profitability has been analyzed for basic metal sector companies listed in BİST in 2018-2022. This research also includes comparison of financial ratios of companies that had initial public offering in 2022 and companies that had initial public offering before 2022. Research findings show that working capital management has positive effect on profitability, as liquidity has effect on all of the studied profitability ratios. Solvency also has positive effect on profitability, as solvency has pos ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 47 Görüntülenme
Erişime Açık

Astrology marketing: Examining diverse factors affecting astrology related consumption

Serbes, Ecesu

This thesis explores the factors influencing expenditure on astrology-related products and services by examining the psychological, social, and demographic determinants of consumer behavior in this domain. The literature review defines astrology, traces its historical roots, and assesses its current popularity. The methodology outlines robust data collection, sampling strategies, and ethical considerations. The analysis reveals a positive correlation between individuals' extraversion and openness to new experiences and their financial commitment to astrology-related goods and services. Additio ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 96 Görüntülenme
Erişime Açık

20. Yüzyıl sanatında kullanılan hayvan figürünün psikolojik nedenleri ve etkileri

Can, Serap

In the case of the use of various styles, descriptions of human and animal relationships from the past to the present and works related to this situation are widely available. The impact of animals on human life and their place in people's lives have been discussed in many areas in terms of their values. In addition to being a nutritional element in human life, animals have been used as a source of inspiration, symbol and image in both thoughts, works of art and formations. When we look from the past to the present, it has been the case that the relationship between animals and humans has been ...Daha fazlası

Preprint 2024 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 67 Görüntülenme
Erişime Açık

Grafik tasarımın yeni medya teknolojilerindeki geleceği: İnternet üzerinden yayın yapan talebe bağlı video platformlarında afiş ve thumbnail kullanımının dinamik izleme alışkanlıklarına bağlı değişimi

Kızıltaş, Emek

Dinamik bir iletişim bilimi olan grafik tasarım, günün şartları ve ihtiyaçlarına göre şekillenebilen, esneyebilen ve farklı yaklaşımlarla çözüm üretebilen bir disiplin olmayı sürdürmektedir. Gelecekte de varlığını sürdüreceği ön görülmekte olan grafik tasarımın, gelişen teknolojiler ve yeni medya alanındaki ihtiyaçlara büyük oranda cevap vermesi gerekliliği tüm dünyada kabul görmektedir. Dijital yayın platformlarının izleme alışkanlıklarına doğrudan etkisi, izleme etkinliğinin giderek bireyselleşmesine ve farklı pazarlama stratejilerinin gelişmesine neden olmaktadır. Tezde SVOD hizmeti sunan y ...Daha fazlası

Preprint 2024 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 13 Görüntülenme
Erişime Açık

The mediating role of shame and guilt in the relationship between parentification and separation-ındividuation

İlbak, Ayşe Nur

In this study, the main purpose was to explore the mediating roles of shame and guilt in the relationship between parentification and separation-individuation. In order to measure the relationships between variables, data was collected through an online survey with the participation of 384 individuals between ages 18 and 58. Parentified Child Scale-Adult Version, Separation-Individuation Inventory, The Trait Shame and Guilt Scale and Demographic Information Form were used to assess these variables respectively. Quantitative research methods were used through the SPSS : 1) correlational analysi ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 62 Görüntülenme
Erişime Açık

The complex relationship between capitalism, medicine and the media: Function of corporate websites in the commodification of health

Yener, Özlem Sungur

Health communication has emerged as a significant instrument during the process of the commodification of the health care services under the influence of the neoliberal policies. In this process, the concepts of health and disease have been transformed into instruments that serve accumulation of capital and the communication channels also played a determining role in this transformation. Instruments of mass communication have been influential in the marketing of the health-care services and shaping the society’s perceptions related to health. Especially, the internet-based communication platfo ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 16 Görüntülenme
Erişime Açık

Toplumsal değerler ve ideolojiler: Tıflî hikâyeleri ile Meddah Behçet Mahir Hikâyeleri’ndeki temsiller

Çatalkaya, Seda

Sözlü kültür ortamında doğan ve sözlü gelenek içerisinde yayılan halk hikâyeleri, muhtevasında ait olduğu kültürün toplumsal değerlerini barındırır. Toplumsal yasalar, halkın yaşam biçimi, dinî inançları bu gelenekte halk anlatılarına konu olur. IV. Murad Devri’nin İstanbul’unda geçen, büyük bir kısmı 1850-80 yılları arasında yayımlanan (17. yüzyıl) Tıflî Hikâyeleri ile (20. yüzyıl) Meddah Behçet Mahir Hikâyeleri içeriklerinde ait oldukları devirlerin toplumsal değerlerinden ve ideolojilerinden izler taşır. İcracı, dinleyici ve bağlam ekseninde toplumsal değerler, kurumlar ve töreler desteklen ...Daha fazlası

Preprint 2024 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 18 Görüntülenme
Erişime Açık

Impact of the energy issue on Turkey’s Easten Mediterranean policy

Öztürk, Gökçe

Energy and its security is one of the most important issues in making of a foreign policy. Seeking of alternative energy resources and having their own share, stirred the Eastern Mediterranean with the discoveries of hydrocarbon reserves. The fact that Turkey is highly dependent on energy resources, that its consumption rates are increasing year by year, and that it aims to be the energy hub that transfers energy to Europe, has also led Turkey to want to be part of the energy equation that is emerging in the Eastern Mediterranean. Although the parties to this equation excluded Turkey. Turkey t ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 62 Görüntülenme
Erişime Açık

The mediating role of psychological capital in the relationship between agile leadership and employee intrapreneurship: An empirical study in Turkey

Nurdağ, Veysel Karani

This research aims to undertake an extensive investigation into the correlation among agile leadership, employee intrapreneurship, and psychological capital. By examining the impact of psychological capital on employee intrapreneurship, this study seeks to make a valuable contribution to the academic literature.While there is an increasing interest in the concepts of agile leadership and employee intrapreneurship, there is a lack of comprehensive research exploring their relationship with psychological capital. The suggested study will employ an interdisciplinary approach, combining the pertin ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 75 Görüntülenme
Erişime Açık

A study on the effects of business incubators on entrepreneurs under the light of positive psychology

Tüzemen, Burçin

Business incubators support the development of start-up companies by offering a protective environment and various support services. Since the appearance of incubators, academic studies focused mostly on hard issues like their contribution to the financial success of start-up companies. Nevertheless, when it comes to soft issues, more needs to be studied, The purpose of this research is to help close some of the gaps in the literature by focusing on the contribution of business incubators to the well-being of entrepreneurs. For that purpose, the effects of incubator services on the psychologic ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 68 Görüntülenme
Erişime Açık

Attribution bias in the context of intergroug relations: The case of natives and immigrants

Akdoğdu, Deniz Beste

Ultimate attribution error (UAE) is the tendency to attribute negative outgroup behavior to disposition factor and negative ingroup behavior to external circumstances. This study investigates the UAE committed by Turkish individuals in the context of intergroup relations between Syrian immigrants and Turkish citizens in. The purpose of this study is to investigate the impact of the other's out-group status and perceptual salience on the UAE. We intended to investigate these effects using a Virtual Reality configuration with virtual agents of a Turkish national and a Syrian immigrant. We hypoth ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 73 Görüntülenme
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