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Bulunan: 58 Adet 0.001 sn
Ambargo Durumu : Erişime Açık ✕Yayın Tarihi : 2024 ✕
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Erişime Açık

Instrumental use of corporate social responsibility and capitalist activism

Öztürk, Elmas Sahra

This study highlights how the concept of “social responsibility” has been transformed into “corporate social responsibility” (CSR) which is detached from its both etymology and epistemology, and investigates how and in what ways the concept of “corporate social responsibility” in which the concept of “social responsibility” has been transformed as an invention of instrumental reason, is implemented by organizations for their own purposes to ensure their sustainability within the capitalist system. The objectives found out and identified in this study are examined under four headings; CSR for b ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 14 Görüntülenme
Erişime Açık

A research about determining the importance of word of mouth marketing for choosing pre-school education institution in Trakya

Taşkın Akkoyun, İlayda

In today’s technology, consumers can easily obtain all kinds of information. In addition; the consumer who is directly exposed to many desired or undesired messages has difficulty in making a decision in the purchasing process. While consumers try to choose the best one for themselves among many alternatives, marketers who try to respond to variable needs and desires of consumers are also trying to develop new strategies. One of them is to use word-ofmouth marketing method in a positive way. Since the choice of pre-school education institution has an important place in the service sector, wor ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 10 Görüntülenme
Erişime Açık

Implanting false autobiographical memories and the effect of mood on false autobiographical memory creation

Köksal Yasak, Kevser

Although human memory appears to be highly reliable, memory distortions are inevitable, influenced by external factors or the passage of time. Researchers have extensively studied these memory distortions, commonly known as false memory. The present study has two main objectives. Firstly, it aims to replicate a new method for implanting false autobiographical memories. Secondly, it seeks to explore the impact of mood on the false autobiographical belief and memory implantation. For the replication phase, the participants were divided into Single and Repeated groups. Participants were presented ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 1 Görüntülenme
Erişime Açık

Effect of artificial intelligence in social media content creation

Zapen, Sufian Bassam Mohammad

The main purpose of this thesis is to develop a deeper understanding and to gain deeper knowledge about the role of artificial intelligence in social media content creation. In order to make it precise, we have formulated two underlying questions: How much creativity does artificial intelligence really possess? And what is the role of artificial intelligence in content creation? For these questions we have chosen online questionnaire for data collection. Data were gathered from respondents from different countries between November 9, 2022, and October 3, 2023. We have used descriptive and infe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 1 Görüntülenme
Erişime Açık

Beyond borders and temporal boundaries: Unravelling the uncanny chronotopes in Louis De Bernières’ Birds Without Wings And Yaşar Kemal’s The Euphrates Is Flowing Blood

Gürsoy, Ayşe Nur

In the twentieth century, Turkey and Greece signed the Exchange Agreement and the effects of this decision was the same on the lives of both parties regardless of their seemingly fundamental cultural, religious, and national differences. Yaşar Kemal and Louis De Bernières highlights the multiculturism by focusing on the lives of the people who used to live in a “melting pot” during that time and thus their feeling of homesickness after the forced migration not just for those who were sent away but also those who stayed in. Considering all these, through the lenses of the uncanny and Bakhtin’s ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 1 Görüntülenme
Erişime Açık

Artırılmış gerçeklik destekli etkileşimli infografik tasarımı: İstanbul Rahmi M. Koç müzesi örnek uygulaması

Şilit, Renç

İnsanoğlu tarih boyunca merak içgüdüsü ile yaşamını sürdürmüş, bilgiye ulaşmak ile meşgul olmuştur. Bilgi kavramı üzerinde yoğunlaşan insan, topluluğun devamını ve varlığını sürdürmek için güç unsuru olarak bilgiyi kullanmıştır. Bilgi, en küçük toplumsal oluşumdan evrenin işleyişini anlamaya, gerçekleşen veya gerçekleşebilecek olayların anlaşılmasını ve kontrol altına alınmasını sağlayan bir deneyimler bütünüdür. İnsanlık devinime uğrarken bilgiye ulaşmanın ve kullanımının da çeşitlendiği bilinmektedir. Analog dönemlerden farklı olarak; dijital çağda bilgi, toplumun tamamına ulaşabilmektedir. ...Daha fazlası

Preprint 2024 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 9 Görüntülenme
Erişime Açık

An analysis of the impact of social media on rational voting behavior of generation Z

Haser, Serkan

Developing Information and Communication Technologies have significantly changed lifestyle and many areas of life. As the new media has increased effect in intelligence, content producing etc., and network systems have become an integral part of life, we are witnessing accelerated flow of information. Individuals have started to quickly access all kinds of information their countries and across the world. All these developments are inevitably reflected in political life. As a matter of fact, political actors inevitably need to update and innovate their methods of reaching Generation Z. In part ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 21 Görüntülenme
Erişime Açık

The role of self disgust in the relationship between childhood trauma and dissociation

Aydoğan, Ece Gül

In this study, it was aimed to examine the mediating role of self-disgust in the relationship between childhood traumas and dissociation in adults. 376 participants between the ages of 21-50 participated in the study. “Sociodemographic Information Form”, Childhood Mental Trauma Scale 33-item Form, Dissociation Scale and Self-Disgust Scale were used on the participants. In the study, Pearson Correlation was applied to examine the relationship between childhood traumas, dissociation, and self-disgust. Mediator role analysis was conducted to examine the mediating role of self-disgust in the effec ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 16 Görüntülenme
Erişime Açık

Toplumsal değerler ve ideolojiler: Tıflî hikâyeleri ile Meddah Behçet Mahir Hikâyeleri’ndeki temsiller

Çatalkaya, Seda

Sözlü kültür ortamında doğan ve sözlü gelenek içerisinde yayılan halk hikâyeleri, muhtevasında ait olduğu kültürün toplumsal değerlerini barındırır. Toplumsal yasalar, halkın yaşam biçimi, dinî inançları bu gelenekte halk anlatılarına konu olur. IV. Murad Devri’nin İstanbul’unda geçen, büyük bir kısmı 1850-80 yılları arasında yayımlanan (17. yüzyıl) Tıflî Hikâyeleri ile (20. yüzyıl) Meddah Behçet Mahir Hikâyeleri içeriklerinde ait oldukları devirlerin toplumsal değerlerinden ve ideolojilerinden izler taşır. İcracı, dinleyici ve bağlam ekseninde toplumsal değerler, kurumlar ve töreler desteklen ...Daha fazlası

Preprint 2024 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 1 Görüntülenme
Erişime Açık

From the quest for authenticity to advocacy: How do authentic brands create brand advocate consumers?

Tosun, Aslı

In a quest to investigate whether brands that position themselves as authentic create brand advocate consumers, the current study analyzes and collates the extant literature on brand authenticity through unfolding the relationship between brand authenticity and brand advocacy on the grounds of brand experience, actual self-image congruence, consumer involvement as well as the product category with an aim to explore whether brand authenticity positively influences brand advocacy behavior among consumers. The relationships are investigated through a comprehensive research model using two differe ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 14 Görüntülenme
Erişime Açık

Open banking as a new approach: A model proposal for Turkey

Çakmakcı, Gamze

Open banking involves banks sharing customer information with third-party service providers with the customer's permission, allowing these companies to offer new products and services. Banks provide the necessary infrastructure using Application Programming Interface (API) for approved transactions and transmit the permitted information to service providers. This comprehensive approach allows customer financial data to be processed and processed in one place. Financial technology organizations, also known as service providers, also participate in the service process between banks and consumers ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 15 Görüntülenme
Erişime Açık

Internal and external dimensions of the foreign ıntervention: The case of Libya following the Arab Spring

Ali, Binnasr

Unlike Tunisia and Egypt, the Libyan uprising was more violent, which made it the target state for the first application of the principle of responsibility to protect (military intervention against the will of the targeted state under the pretext of protecting civilians). Although it was called a humanitarian intervention, it was participation in humanitarian disaster consisted eight months of civil war that ended with the killing of Gaddafi and the overthrow of the regime. This was the starting point of a complex and continuing state of instability which Libya is suffering from. The aim of th ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 1 Görüntülenme
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