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Bulunan: 162 Adet 0.000 sn
Yayın Tarihi : 2023 ✕Tam Metin : var ✕Tam Metin : var ✕
Koleksiyon [2]
İlgili Araştırmacılar [20]
Ambargo Durumu [1]
Tam Metin [1]
Eser Adı [20]
Yazar [Asıl] [20]
Yayın Tarihi [1]
Yazar Departmanı [20]
Yazar [KatkıdaBulunan] [20]
Yazar [KatkıdaBulunan] Kurum [20]
Konu Başlıkları [Genel] [20]
Yayın Türü [Ortam] [1]
Dil [2]
Yayıncı [3]
Erişim Hakkı [1]
Yayın Turu [Akademik] [2]
Erişime Açık

A study of the strategies used by companies creating a distinctive brand image through the use of strategic terminology in product and service naming for differentiation and image building

Seçilmiş, Nuri Tolga

The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 87 Görüntülenme
Erişime Açık

Adrenergic modulation of melanocortin pathway by hunger signals

Yılmaz, Bayram | Yavuz, Yavuz

Norepinephrine (NE) is a well-known appetite regulator, and the nor/adrenergic system is targeted by several anti-obesity drugs. To better understand the circuitry underlying adrenergic appetite control, here we investigated the paraventricular hypothalamic nucleus (PVN), a key brain region that integrates energy signals and receives dense nor/adrenergic input, using a mouse model. We found that PVN NE level increases with signals of energy deficit and decreases with food access. This pattern is recapitulated by the innervating catecholaminergic axon terminals originating from NTSTH-neurons. O ...Daha fazlası

Article 2023 Nature CommunicationsVolume 14 ( Issue 1 ) 93 Görüntülenme
Erişime Açık

‘Tronie’ in dutch painting of the XVII Century

Köklüce, Zeynep

The purpose of this study is to conduct a comprehensive analysis by identifying the formal similarities and functional differences between “Tronie” painting and portrait painting that emerged in Dutch Golden Age painting of the XVII century. The aspects of Tronie painting that deviate from the standard understanding of portraiture are not easy to determine, as it has broad significance in its own genre. It has been misinterpreted by scholars due to the stylistic similarities it exhibits in research, and the form-content structure has been analyzed and clarified with recent studies. Our study h ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 180 Görüntülenme
Erişime Açık

Semiotic analysis of lovecraftian cosmic horror movies and an evaluation of horror genre in Turkish cinema

Önder, Melih

Cosmic Horror, developed by H. P. Lovecraft, is a subgenre of science fiction, fantasy and horror. Cosmic horror is about the fear of the unknowable. It is usually about threatening beings from outer space or ancient malevolent mysteries. It has also played a key role in the development of horror cinema. Unlike stereotypical horror themes, deep stories about the pains of human existence are included in the cosmic horror subgenre. This thesis presents a research on feature films that are directly or indirectly related to thecosmic horror genre. With this aim, some sample films were selected and ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 238 Görüntülenme
Erişime Açık

The effectiveness of developing a new experimental educational syllabus for teaching user interface mobile app design to students of visual communication design in Amman, Jordan

Humaid, Shahd

It is becoming more and more essential to use mobile applications.Therefore, user interface mobile applications become more popular. Despite its importance, UI courses for mobile applications design are not a part of all graphic design syllabi at Jordanian universities for visual communication design, resulting in graduates with scant knowledge of the subject. Thus, it is common for newly graduated students to self-educate through online courses or to be trained by companies, which are often non-academic and commercial. Thus, the purpose of this study is to develop a novel educational syllabus ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 156 Görüntülenme
Erişime Açık

Examining the effects of interoceptive awareness and self-focus on emotion perception from point-light dance movements: an eye tracking study

Arı, İlkay

Emotional expressions are vital in human social interactions and effective communication. This study explored the influence of interoceptive awareness and self-focused attention on emotion perception from dynamic point-light dance movements along with the underlying eye behaviour. Eighty adult participants underwent random assignment into either the selffocus or control group, while considering age, gender, and interoceptive awareness. To assess interoceptive awareness, data were collected through both a heartbeat counting task and the implementation of the MAIA-2 Questionnaire. Self-focus gr ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 88 Görüntülenme
Erişime Açık

Critical stance in popular/postmodern literary magazines: mainstream or alternative?

Tekin, Vildan

It is possible to say that a new era has begun in the field of literary journalism in the last ten years. Magazines in this new format, one of the products of popular culture produced for mass consumption; use left figures in their cover designs and left values ​​in their content and define/introduce themselves as "left". In these magazines, the oppositional language of the youth subculture and the ironic, sarcastic, and humorous language that emerged after the Gezi resistance stand out. For this reason, the approach that the magazines are an alternative symbolic field of struggle is common, b ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 132 Görüntülenme
Erişime Açık

Customer reception of digitalization of retail services by financial institutions during covid-19 pandemic: the case of Turkey and Emea Region

Küçükbacak, Özge

The usage of the Internet in our daily life, the unstoppable development of technology and competition have made it necessary for financial institutions to work more technology oriented. Because banks have turned to digital banking applications. By using digital tools, people can to most of the things automated and faster that they have done manually in the past and ubiquitous mobile technologies introduced more opportunities for digital life style. In the context of COVID-19 consumers’ spending and banking preferences are rapidly evolving and retail banks face an urgent imperative to reshape ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 81 Görüntülenme
Erişime Açık

The effects of industrial revolutions on unemployment

Ateş, Halil

In this study, after briefly mentioning the important turning points for the history of humanity, the social structure before and after the Industrial Revolution will be discussed comparatively and after briefly mentioning the types of unemployment that are a part of our subject, four main Industrial Revolutions will be mentioned. Finally, the positive and negative effects of Industrial Revolutions on unemployment will be discussed.

Preprint 2023 Yeditepe University Academic and Open Access Information System 79 Görüntülenme
Erişime Açık

How systematic is default risk?

Dalgıç, Nihan

This study aims to provide an extensive analysis of systematic (market-wide) and systemic (sector-wide and industry-wide) components of the idiosyncratic default risk. We detect significant heterogeneity among the default risk structure of various industry groups. More specifically, the default probability of institutions affiliated with certain industry groups is more strongly linked to industry-wide risks while others are more heavily tied to sectorwide risks. We further show that systematic and systemic components of default risk alter also relative to up/down market cycles for each indust ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 82 Görüntülenme
Erişime Açık

Türk ceza muhakemesi hukukunda hâkimin yasaklılığı, reddi ve çekinmesi

Aygün Karakoyunlu, Ülkem Cansu

Ceza muhakemesi hukukunda hâkimin yasaklılığı, reddi ve çekinmesi kurumu adil yargılama yapmak suretiyle maddi gerçeğe ulaşılabilmesinde önemli bir rol oynamaktadır. Nitekim adil yargılama yükümlülüğü olan hâkimin tarafsız olması gerekir. Tarafsızlık hâkimin önüne gelen davada taraflara eşit mesafede durabilmesi ve bunu görüntü olarak sergileyebilmesidir. Hâkimin tarafsızlığının güvence altına alınması gerekmekte olup, bu doğrultuda Ceza Muhakemesi Kanunu’nun (CMK) 22-31. maddelerinde hâkimin yasaklılığı, reddi ve çekinmesi kurumu düzenlenmektedir. Yasaklılık, CMK’da tahdidi olarak sayılan hal ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 84 Görüntülenme
Erişime Açık

20. Yüzyıl resim sanatında bilim odağında rastlantı

Çam, Burcu

20. yy da plastik sanatlarda, rastlantı faktörünün kullanımının önemli bir yeri vardır. Dünya savaşlarından sonra, belirsizlik düşüncesinin sebep olduğu ruhsal çöküntü ile, sanatçılar anlam arayışına girmişlerdir. Geleneksel sanat kurallarını reddeden Dada sanatçıları, rastlantısal ve deneysel eserler üretmeye başlamışlardır. Modernizm ile birlikte sanatçılar, özgür fırça darbeleri ile kalıplardan uzaklaşmış, sanat eserlerinde hazır nesne kullanımı ortaya çıkmış ve çeşitli buluntu nesneleri bir araya getirerek özgün eserler üretmişlerdir. Bilimdeki gelişmelerin de etkisi ile rastlantı faktörün ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 86 Görüntülenme
6698 sayılı Kişisel Verilerin Korunması Kanunu kapsamında yükümlülüklerimiz ve çerez politikamız hakkında bilgi sahibi olmak için alttaki bağlantıyı kullanabilirsiniz.
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