Erişime Açık

Consumer behavior in automotive industry in Turkey: research on shopping practices and buying behaviors of b and c segment automotive consumers

Gülsen, Deniz Gökçe

This dissertation hereby is aimed to analyze the buying behavior of automotive consumers in Turkey. There are 8 hypotheses but the main idea is to see whether B anc C segment consumers see buying a vehicle as an investment or not. The thesis contains three main parts; conceptual framework, research, and results. What these parts include is explained below. The conceptual framework contains three parts. The Concept of Consumer and Consumer Behavior part explains consumer behavior, types of buying behavior, consumer buying (decision process), and the factors affecting buying behavior. The Automo ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 69 Görüntülenme

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Women’s confinement and struggle against the patriarchal family structure: a feminist analysis of selected women’s writing in the light of Kate Millett’s concept of sexual politics

Aslan, Pınar

The aim of this thesis is to analyze the main female characters in two short stories and a novel written in three different periods, using the conceptual analysis framework that Kate Millett puts forward in her 1970 work Sexual Politics. In her book Sexual Politics, Millett formulated two important concepts as “sexual politics” and “sexual revolution” and focused on how the family institution and genders were handled in literary works. The most important contribution of her work and the reason why it is one of the founding texts of the second wave feminist movement is that she sees the aboliti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 107 Görüntülenme

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‘The Other’ at the border: literary sieges and identity construction

Bakkalsalihoğlu, Fatma Gözde

In the 20th century, the issue of creating a national identity and fashioning the self gained significant importance as a consequence of the increasing nationalist movements and establishment of the unitary states with the collapse of empires. To create a collective identity consciousness in society, literature was utilized as one of the mediums, as it can be used in the service of different ideologies. First published in 1899, Eclipse of the Crescent Moon (Egri Csillagok) by Géza Gárdonyi focuses on creating the Hungarian national identity through the Turks, whereas The Siege (Kështjella) by ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 85 Görüntülenme

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Disclosing the “Other(s)” in Elif Shafak’s the island of missing trees and Christy Lefteri’s songbirds

Ouzoun, Gkioulai

This thesis aims to explore two contemporary novels, Elif Shafak’s The Island of Missing Trees and Christy Lefteri’s Songbirds by using Mikhail Bakhtin’s theoretical framework on language and the novel. The Bakhtinian concepts of heteroglossia, polyphony, and dialogism are used to unveil the different viewpoints which emerge through the utterances of the narrators and characters. The first aim of the thesis is to disclose the viewpoints which consider certain groups or entities as “other(s)”. The second aim is to analyze these viewpoints by employing ecocritical and ecofeminist theories. Ecocr ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 16 Görüntülenme

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The relationship between management and information systems students’ e-learning styles and attitudes towards e-learning in Turkey during Covid-19 pandemic

Lüle Ercan, Nazlıcan

This research aims to investigate the relationship between e-learning styles and attitudes towards e-learning of Management Information Systems students who have experienced e-learning during Covid-19 pandemic and the change in terms of gender and grade level. This study was conducted with 114 participants. Two instruments were used. The results showed that audio-visual learning style is the learning style that the participants have the most. The higher e-learning predisposition scores means the participants have positive attitudes to use e-learning. The lower e-learning predisposition scores ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 69 Görüntülenme

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Estimation of international trade

Karadağ, Gamze Yıldız

The study analyzed foreign trade volume among Turkey and 37 OECD countries, especially the sway of the logistics performance index on Turkey's foreign trade volume. In light of this, the effects of the logistic performance index in determining Turkey's foreign trade volume were analyzed by using the data of Turkey and OECD countries in the 2007-2020 period. In the study, three different models were established in which the total foreign trade volume, Turkey's exports to OECD countries, and Turkey's imports with OECD countries are dependent variables. The variables used in the models are the GD ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 127 Görüntülenme

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The relationship between machiavelism, grandiose and vulnerable narcissism, and loneliness among white collar workers

Çataklı, Ayşenur

Considering the several negative effects of loneliness as an undesirable and hurtful emotion, it is important to discover how it occurs. Although Machiavellianism and narcissism are associated with loneliness, the number of studies that have investigated their relationship is relatively limited. This study, therefore, aims to investigate the relationship between Machiavelism, narcissism, and loneliness among white-collar workers. In addition, it is also aimed to examine whether the level of Machiavellianism, narcissism, and loneliness are related to sociodemographic characteristics of the part ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 64 Görüntülenme

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Impact of IT teams on digital transformation and innovation

Çulha, Samet

In today's rapidly evolving business landscape, digitization has become an essential aspect for companies across various industries. The integration of digitization has resulted in improved efficiency, productivity, and profitability for businesses. The transition towards digitization has allowed companies to streamline operations, reach new customers and markets, minimize costs, and increase their revenues. As the world becomes increasingly interconnected, companies that fail to embrace digital transformation may risk becoming irrelevant and missing out on opportunities for growth. Therefore, ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 84 Görüntülenme

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Dialogic discourse in John Fowles’s fiction

Cansız, Hümeyra

Mikhail Bakhtin is one of the prominent literary theorists of speech genres and stylistics. He was mainly focused on the philosophy of language and the multi-voiced, multi-languaged systems as a result of the oppressive regime he was under. His literary concepts reflect the autonomy of the characters, dialogue, and multi-voiced language systems. He advocated for unfinalizability, the idea of freedom of the characters, and the diversity of the languages within a novel. According to Bakhtin, language was not only a tool for communication and should be examined with its social context. His concer ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 60 Görüntülenme

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The adaptation study of the brief form of the affective Neuroscience personality scales (BANPS) to Turkish

Uçar, Nehir

The aim of this study is to adapt Brief Form of Affective Neuroscience Scales (BANPS) into Turkish culture and examine its reliability and validity. BANPS was originally developed by Barrett and colleagues (2013) to shorten and improve the psychometric properties of ANPS (Davis et al., 2003). The BANPS consisted of 33 items and six scales which aim to assess personality traits on the basis of six affective systems (SEEK, PLAY, CARE, FEAR, ANGER, SADNESS). The reliability and validity analyses of Turkish BANPS were conducted with three groups of participants, including all participants (N= 873) ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 83 Görüntülenme

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Status of Ilkhan in the socio-political organization of the Qashqai Tribe

Sohrabi, Hossein

This anthropological research is related to the Qashqai tribe, which lives in southwestern Iran, and apart from the urban and rural population, it has nearly 96,500 nomadic people. This research answers the question, could the Qashqais have the same solidarity, authority, and integrity without an Ilkhan from the Shahilu family? My claim is based on the fact that the main factor of Qashqai solidarity and empowerment in southern Iran, where the majority of the population is Tajik and non-Turkish, was the Ilkhans from the Shahilu family. And with the leadership of the Shahilu family, the Qashqais ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 70 Görüntülenme

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Absurdism in communication based on Albert Camus

Durak, Gülberk

Albert Camus, one of the pioneers of existentialism and absurdism, identified the search for meaning in a meaningless universe as "absurd" by defining the limits of absurdism in his work The Myth of Sisyphus. According to him, a person knows that he will die while trying to add value to his life. This contradiction brings out the "absurd". Because death is a tragic end for Man. Another absurd work of Albert Camus, The Stranger is dominated by an incongruous sensibility. This novel of Camus, who argues that the world is absurd and meaningless, is considered one of the most important works o ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 192 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [20]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [4]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [20]

Yazar [KatkıdaBulunan] Kurum [20]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [1]

Yayıncı [1]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Gülsen, Deniz Gökçe

Aslan, Pınar

Bakkalsalihoğlu, Fatma Gözde

Ouzoun, Gkioulai

Lüle Ercan, Nazlıcan

Karadağ, Gamze Yıldız

Çataklı, Ayşenur

Çulha, Samet

Cansız, Hümeyra

Uçar, Nehir

Sohrabi, Hossein

Durak, Gülberk