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Bulunan: 162 Adet 0.001 sn
Dil : eng ✕Dil : eng ✕Yazar Departmanı : Yeditepe University ... ✕Yazar Departmanı : Yeditepe University ... ✕
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Erişime Açık

The meaning of ideology: a comparative analysis of George Orwell’s Animal Farm and Yaşar Kemal’s The Sultan of the Elephants and Red Bearded Lame Ant

Özpınar, Ece

In this work, the novels Animal Farm by George Orwell and The Sultan of the Elephants and Red Bearded Lame Ant by Yaşar Kemal are analysed comparatively through the Marxist literary theory benefiting from Georg Lukács, Terry Eagleton and Lucien Goldmann. This study examines how Orwell and Kemal from different geographies, nationalities and traditions have been influenced by the Marxist literary tradition. The figures in the two novels are compared according to their characteristics/profile, the changes they have gone through, and the protagonists’ endings in their own story. The features of th ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 85 Görüntülenme
Erişime Açık

Semiotic analysis of lovecraftian cosmic horror movies and an evaluation of horror genre in Turkish cinema

Önder, Melih

Cosmic Horror, developed by H. P. Lovecraft, is a subgenre of science fiction, fantasy and horror. Cosmic horror is about the fear of the unknowable. It is usually about threatening beings from outer space or ancient malevolent mysteries. It has also played a key role in the development of horror cinema. Unlike stereotypical horror themes, deep stories about the pains of human existence are included in the cosmic horror subgenre. This thesis presents a research on feature films that are directly or indirectly related to thecosmic horror genre. With this aim, some sample films were selected and ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 134 Görüntülenme
Erişime Açık

Gender representation in television advertising and stereotypes on women in advertisements

Üçkaleler, Beyza

In addition to many other features, people appear in television advertisements with their gender characteristics. The way in which biological and social gender is used in visual designs varies according to the existing cultural and social characteristics. The characteristics of being the focus of domestic life, motherhood, companionship, housework, beauty and sexuality, which society imposes on women and femininity, have been changing in recent years, and this change also makes itself felt in the field of visual design. The new forms of existence of women in the society are also reflected in t ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 64 Görüntülenme
Erişime Açık

Relationship between personality and effective decision making in online shopping - introducing a holistic personality system: Enneagram

Karakaya, Mehmet Fatih

Online shopping offers a different experience than traditional store shopping, and consumer behavior on this platform may change depending on different factors. Enneagram personality types help better define consumers' online shopping preferences and Purchase Intentions. This can help businesses better target customers and offer products and services that suit their needs. This study measures the effect of Enneagram personality types on online shopping decisions in Turkey. In the study, analyzes were made based on the answers of 392 participants who shopped online. According to the regression ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 37 Görüntülenme
Erişime Açık

Weaponizing energy: Anthropological approach to future of war

Yanar, Banu

This thesis intends to offer an explanation to the evolution of war along technological developments mainly focusing in laser systems. The anthropological discussion of the study is based on Actor-Network Theory revealing the interaction among human and nonhuman participants of war network. Laser weapon systems are explained supported by the literature search, fieldwork, and interviews. The study seeks to demonstrate an alternative future perception of war with the integration of laser systems. The redefined character of war can be described as laser-integrated flexible network with human act ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 103 Görüntülenme
Erişime Açık

The investment strategies of art funds

Angün, Pelin

This thesis study examines the conditions that laid the groundwork for art funds in particular, their formation and development processes, and subsequently analyses the properties of art funds as a type of investment fund, and their structure and diversity, ultimately closely examining their investment strategies in detail through examples. Although artworks have been known to be valuable for centuries, the classification and acceptance of artworks as an asset class is a newer phenomenon that occurred in the last century. The operating mechanisms unique to the art markets evolved within the li ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 84 Görüntülenme
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