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Dil : eng ✕Konu Başlıkları [Genel] : Customer satisfactio ... ✕Konu Başlıkları [Genel] : Müşteri memnuniyeti ... ✕Konu Başlıkları [Genel] : Müşteri memnuniyeti ... ✕Yazar Departmanı : Yeditepe University ... ✕Yazar Departmanı : Yeditepe University ... ✕
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In the digital era, the e-commerce industry is developing unexpectedly and has emerge as an integral phase of people's lives. It is now impossible to stay except e-commerce, as it gives comfort and will become embedded in our day by day routines.In the online shopping market, numerous components contribute to satisfying online shoppers, with logistics services playing a significant role in this regard. The purpose of this study is to demonstrate the impact of logistics activities from an e-commerce perspective on customer and satisfaction,and to uncover the relationship between them. A survey ...Daha fazlası

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To attract customers and ensure a competitive advantage in the e-commerce environment, it is crucial to identify which website attributes encourage customers to purchase by making them more satisfied and offering an online customer experience. Although various website attributes have been widely analysed in the literature based on traditional marketing theories, there are limited studies that have applied the holistic view to categorise these website attributes and online consumer experience regarding flow state. Inspired by the DeLone and Mclean IS model and flow theory, this study is the fir ...Daha fazlası

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