Erişime Açık

‘The Other’ at the border: literary sieges and identity construction

Bakkalsalihoğlu, Fatma Gözde

In the 20th century, the issue of creating a national identity and fashioning the self gained significant importance as a consequence of the increasing nationalist movements and establishment of the unitary states with the collapse of empires. To create a collective identity consciousness in society, literature was utilized as one of the mediums, as it can be used in the service of different ideologies. First published in 1899, Eclipse of the Crescent Moon (Egri Csillagok) by Géza Gárdonyi focuses on creating the Hungarian national identity through the Turks, whereas The Siege (Kështjella) by ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 54 Görüntülenme

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A study of the strategies used by companies creating a distinctive brand image through the use of strategic terminology in product and service naming for differentiation and image building

Seçilmiş, Nuri Tolga

The use of strategic terminology in product and service naming is crucial for creating a distinctive brand image that sets companies apart from competitors. While brand naming is often prioritized, the importance of consistent terminology for product features and names is often overlooked. This study examines the strategies used by successful companies to develop a comprehensive approach to branding that includes a unique and consistent terminology for the brand, product, and product features. The thesis includes semi structured in-depth interviews with executives from Microsoft, Facebook, Son ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 53 Görüntülenme

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Comparison of monstrous figures in the works of H.P Lovecraft and China Miéville through Lovecraft’s five definitive elements

Özcan, Mithat Arca

The present study compared selected works of H.P. Lovecraft and China Miéville in terms of the representations of monster figures by creating a theoretical framework using Lovecraft’s “Five Definitive Elements of Weird Literature”. A comparative foundation was first laid down by examining the etymology of the word monster throughout history, as well as touching upon Saussure's theories of language. Following this, an intrinsic analysis of Lovecraft’s three selected works was made. The analysis highlighted the importance of factors such as cosmicism, and fear of the unknown, as well as the impo ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 46 Görüntülenme

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İngiliz kaynaklarında Midhat Paşa’nın Avrupa sürgünü

Işıklar, Kemal İnanç

Bu çalışmada ünlü Osmanlı Devlet adamı Ahmet Şefik Midhat Paşa’nın II. Sadareti sırasında ve ilk Osmanlı Anayasası olan Kanun-i Esasi’nin ilan edilip, ilk Osmanlı Parlamentosu’nun kurulmasından hemen sonra Sultan Abdülhamid tarafından Avrupa’ya sürgün edilmesi süreci ele alınmaktadır. Sultan Abdülhamid’e yazdığı sitem dolu bir tezkireden altı gün sonra azledilerek İzzeddin Vapuru ile kendi isteği doğrultusunda İtalya’nın Brindisi limanına götürülmüş, yaklaşık yirmi ay Avrupa’da sürgünde bulunduktan sonra Sultan Abdülhamid’in iradesi ile Girit’te ikamet etmek üzere geri çağrılmıştır. Midhat Paş ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 76 Görüntülenme

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The effects of stereotypes which are imposed through media on the creativity of children during the early puberty: the concept of goodness and badness

Cenk, Saime Özge

The aim of this thesis is to understand how much children in early puberty get affected by the stereotypes that are presented through media. Also, it aims to elaborate how much these children manage to get out of these stereotypical patterns in situations that require them to use their own creativity. To understand how much they can cross the stereotypical borders as they think during a creative process, students are asked to illustrate goodness and badness in human forms in focus group sessions held in different types of schools located in Istanbul and Mardin. The illustrations are then stati ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 86 Görüntülenme

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Oryantalist resimde iç mekan “Mahrem”

Bakkalbaşı, Ayşegül

Bu çalışma, oryantalist resim örnekleri arasında sıklıkla karşılaşılan mahrem alan çalışmalarının oryantalist resmi tanımlamada neden daha çok kullanıldığını keşfetmek için yapılmıştır. Öncelikle Batı dünyasındaki Oryantalizm kavramı incelenmiş ve bu kavramın çalışılmasında neden Doğu ve Doğu'ya özgü kavramlar ile sosyal, siyasal ve kültürel faktörlerin ilgi konusu olduğu incelenmiştir. Araştırma konusu genellikle sanat tarihinin bir parçası olan iç mekan resminin tanımı ve farklı dönemlerden örneklerle desteklenmiştir. Mahremiyet kavramının genel özellikleri ve resimdeki karşılığı da daha son ...Daha fazlası

Preprint 2023 Yeditepe Üniversitesi Akademik ve Açık Erişim Bilgi Sistemi 54 Görüntülenme

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Power and beauty relations in the picture of Dorian Gray by Oscar Wilde and Lady Audley’s secret by Mary Elizabeth Braddon

Özkan, Elif Sarah

This thesis endeavours to explore the enchanting power of beauty and its history. This thesis aims at examining the enchanting power of beauty on selected characters in Oscar Wilde’s The Picture of Dorian Gray and Mary Elizabeth Braddon’s Lady Audley’s Secret. It further aims at examining the effects of possessing the power of beauty on the characters that possess it, namely Dorian Gray and Lady Audley. This thesis particularly focuses on the descriptions of the portraits of the protagonists in the two novels, on their effects on whoever looks at them and on the complex relationship between pi ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 82 Görüntülenme

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Digitalization of the international trade and business development

Şapçı, Hale

Advances in technology have directly affected many aspects of our lives. Digitalization, which comes with the development of technology, has become a concept that plays a big role in the perspective from our daily life to our business life. The purpose of my work is to show how important the advantages brought by digitalization are within the scope of business development and international trade, and where exactly they come into play in the process. Apart from the advantages of digitalization, I also aimed to provide information about international trade theories, international trade instituti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 49 Görüntülenme

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The mediating role of psychological capital in the relationship between agile leadership and employee intrapreneurship: An empirical study in Turkey

Nurdağ, Veysel Karani

This research aims to undertake an extensive investigation into the correlation among agile leadership, employee intrapreneurship, and psychological capital. By examining the impact of psychological capital on employee intrapreneurship, this study seeks to make a valuable contribution to the academic literature.While there is an increasing interest in the concepts of agile leadership and employee intrapreneurship, there is a lack of comprehensive research exploring their relationship with psychological capital. The suggested study will employ an interdisciplinary approach, combining the pertin ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 42 Görüntülenme

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Examining Heuristic-System 1 and Analytic-System 2 processing during reasoning on the syllogisms and the modified version of the bat and ball problems: response time, response confidence, and dual-task assessments

Gültekin, Burak Berk

How are reasoning processes shaped by the heuristic system and analytic system? In the present study, we were focused on how heuristics and analytical thinking affect reasoning. According to dual-process theories, reasoning consists of two distinct modes of processing: System 1 and System 2. System 1 generates responses that are automatic, fast, and intuitive. This system does not need working memory resources. The other system is reflective. Characteristics of this system are deliberative, slow, and conscious. System 2 depends on working memory capacity. Therefore, system 2 needs working memo ...Daha fazlası

Preprint 2022 Yeditepe University Academic and Open Access Information System 29 Görüntülenme

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Ship investment strategies in fluctant shipping market condition: Turkey’s perspective

Başak, Ayşe Aslı

Abstract Maritime transport has become the way of carrying the greatest amount of world trade, which has been the case in recent years. In maritime trade, ports are the most important points that logistics opens up to international routes. The United Nations Conference on Trade and Development has developed the "Link to Regular Maritime Route Routes" in order to enhance the contribution of international ports to the development of the country's ports and to measure their links to major global maritime logistics networks in maritime trade. Regression analysis, which is one of the quantitative r ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 61 Görüntülenme

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The reflections of privalization policies in Turkish newspapers: The case of Türk Telekom

Çakmak, Bekir

Basically, this study, which deals with the ideological construction process carried out to create a common sense against privatization policies by using media tools, consists of four parts. In this context, in the first part, the emergence of capitalism, which forms the basis of neoliberal ideology, which is the intellectual infrastructure of privatization policies, and its transformation in the historical process are mentioned. The second part of the study is organized under two main headings. Under the first heading, the emergence of the concept of ideology and the perspectives of scientist ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 20 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [20]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [4]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [20]

Yazar [KatkıdaBulunan] Kurum [20]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [2]

Yayıncı [2]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Bakkalsalihoğlu, Fatma Gözde

Seçilmiş, Nuri Tolga

Özcan, Mithat Arca

Işıklar, Kemal İnanç

Cenk, Saime Özge

Bakkalbaşı, Ayşegül

Özkan, Elif Sarah

Şapçı, Hale

Nurdağ, Veysel Karani

Gültekin, Burak Berk

Başak, Ayşe Aslı

Çakmak, Bekir