Erişime Açık

Astrology marketing: Examining diverse factors affecting astrology related consumption

Serbes, Ecesu

This thesis explores the factors influencing expenditure on astrology-related products and services by examining the psychological, social, and demographic determinants of consumer behavior in this domain. The literature review defines astrology, traces its historical roots, and assesses its current popularity. The methodology outlines robust data collection, sampling strategies, and ethical considerations. The analysis reveals a positive correlation between individuals' extraversion and openness to new experiences and their financial commitment to astrology-related goods and services. Additio ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 110 Görüntülenme

Erişime Açık

Determinants of environmental quality in Turkey on the regional basis

Çakmur, Osman Altuğ

This study explores the intricate relationship between economic growth and environmental sustainability, emphasizing the indispensable role of the environment in sustaining economic activities in Turkey. Central to the investigation is the Environmental Kuznets Curve (EKC) hypothesis, which posits an inverse U-shaped relationship between per capita income and environmental degradation. The study extends its focus to the Turkish context, bridging theory with empirical evidence and emphasizing the unique dynamics of the nation's international trade relations. Empirical results highlight the phen ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 11 Görüntülenme

Erişime Açık

Disclosing the “Other(s)” in Elif Shafak’s the island of missing trees and Christy Lefteri’s songbirds

Ouzoun, Gkioulai

This thesis aims to explore two contemporary novels, Elif Shafak’s The Island of Missing Trees and Christy Lefteri’s Songbirds by using Mikhail Bakhtin’s theoretical framework on language and the novel. The Bakhtinian concepts of heteroglossia, polyphony, and dialogism are used to unveil the different viewpoints which emerge through the utterances of the narrators and characters. The first aim of the thesis is to disclose the viewpoints which consider certain groups or entities as “other(s)”. The second aim is to analyze these viewpoints by employing ecocritical and ecofeminist theories. Ecocr ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 20 Görüntülenme

Erişime Açık

Contributions of organizations in Istanbul Unkapani to popular music between 1960-2000

Or, Bora

This study is important in terms of contextualizing the scattered dissident voices that have developed in the Turkish geography, regardless of genre, within a broad perspective. It offers an uncommon combination of texts on music, art, social sciences, etc. Most of the studies on music to date have not touched upon the Unkapanı record stores bazaar. In this study, Unkapanı İMÇ (Istanbul ManifaturacılarÇarşısı)'s organizations from its first establishment until the time it lost its popularity, communication tools such as radio, cinema, TV used in the spread of popular music, the formation of Un ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 94 Görüntülenme

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Estimation of international trade

Karadağ, Gamze Yıldız

The study analyzed foreign trade volume among Turkey and 37 OECD countries, especially the sway of the logistics performance index on Turkey's foreign trade volume. In light of this, the effects of the logistic performance index in determining Turkey's foreign trade volume were analyzed by using the data of Turkey and OECD countries in the 2007-2020 period. In the study, three different models were established in which the total foreign trade volume, Turkey's exports to OECD countries, and Turkey's imports with OECD countries are dependent variables. The variables used in the models are the GD ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 140 Görüntülenme

Erişime Açık

On the universality of cognitive biases in natural language: The case of noun phrase internal ordersing

Akyürek, Sunay

The present study experimentally investigates the order of NP-internal modifiers in gesture modality as practiced by Turkish speaking participants in an attempt to understand the natural order within NPs cross linguistically, whether the participants’ preferences reflect a homomorphism bias, and whether their preferences are influenced by their native language. For these purposes, Turkish-speaking participants (N=44) randomly assigned to two conditions where access to their native language was suppressed in the first block (suppression-first condition) or where access to their native language ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 59 Görüntülenme

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The relationship between machiavelism, grandiose and vulnerable narcissism, and loneliness among white collar workers

Çataklı, Ayşenur

Considering the several negative effects of loneliness as an undesirable and hurtful emotion, it is important to discover how it occurs. Although Machiavellianism and narcissism are associated with loneliness, the number of studies that have investigated their relationship is relatively limited. This study, therefore, aims to investigate the relationship between Machiavelism, narcissism, and loneliness among white-collar workers. In addition, it is also aimed to examine whether the level of Machiavellianism, narcissism, and loneliness are related to sociodemographic characteristics of the part ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 68 Görüntülenme

Erişime Açık

The relationship between management and information systems students’ e-learning styles and attitudes towards e-learning in Turkey during Covid-19 pandemic

Lüle Ercan, Nazlıcan

This research aims to investigate the relationship between e-learning styles and attitudes towards e-learning of Management Information Systems students who have experienced e-learning during Covid-19 pandemic and the change in terms of gender and grade level. This study was conducted with 114 participants. Two instruments were used. The results showed that audio-visual learning style is the learning style that the participants have the most. The higher e-learning predisposition scores means the participants have positive attitudes to use e-learning. The lower e-learning predisposition scores ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 78 Görüntülenme

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The mediating role of shame and guilt in the relationship between parentification and separation-ındividuation

İlbak, Ayşe Nur

In this study, the main purpose was to explore the mediating roles of shame and guilt in the relationship between parentification and separation-individuation. In order to measure the relationships between variables, data was collected through an online survey with the participation of 384 individuals between ages 18 and 58. Parentified Child Scale-Adult Version, Separation-Individuation Inventory, The Trait Shame and Guilt Scale and Demographic Information Form were used to assess these variables respectively. Quantitative research methods were used through the SPSS : 1) correlational analysi ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 69 Görüntülenme

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Urban collective memory inside and outside social media: The case of Izmit historical Tekel building

Kuk, Şebnem

This research examines the relationship between the demolition of the Izmit Historical Tekel Building Wall, located in the center of Izmit and demolished on April 3, 2021, and its relationship with collective memory. The aim of the research is to understand how the Izmit Historical Tekel Building Wall has a place in online and offline collective memory, how the recent demolition of the wall is perceived by the residents of that neighborhood, and how it makes them feel. Within the scope of this purpose, the research will analyze how this demolition is received in the reader’s comments on the ne ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 77 Görüntülenme

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The relationship between rejection sensitivity and somatization: The mediator role of interpersonal difficulties

Mercan, Zühra

The aim of the current study was to examine the predictive role of somatization and investigate the role of interpersonal difficulties in the relationship between rejection sensitivity and somatization on a group of university students. Participants (298) over the age of 18 were included in the study. Participants completed instruments including Social Demographic form, Rejection Sensitivity Questionnaire, Interpersonal Problems Inventory- Circumplex, Bradford Somatic Inventory (BSI). Results indicated that interpersonal difficulties were positively correlated with rejection sensitivity and so ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 87 Görüntülenme

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The influence of website quality on customer purchase intentıon through the mediating role of E-satisfaction and flow experience

Turgut, Merve

To attract customers and ensure a competitive advantage in the e-commerce environment, it is crucial to identify which website attributes encourage customers to purchase by making them more satisfied and offering an online customer experience. Although various website attributes have been widely analysed in the literature based on traditional marketing theories, there are limited studies that have applied the holistic view to categorise these website attributes and online consumer experience regarding flow state. Inspired by the DeLone and Mclean IS model and flow theory, this study is the fir ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 47 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [20]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [4]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [20]

Yazar [KatkıdaBulunan] Kurum [20]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [2]

Yayıncı [1]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Serbes, Ecesu

Çakmur, Osman Altuğ

Ouzoun, Gkioulai

Or, Bora

Karadağ, Gamze Yıldız

Akyürek, Sunay

Çataklı, Ayşenur

Lüle Ercan, Nazlıcan

İlbak, Ayşe Nur

Kuk, Şebnem

Mercan, Zühra

Turgut, Merve