Erişime Açık

Gender representation in television advertising and stereotypes on women in advertisements

Üçkaleler, Beyza

In addition to many other features, people appear in television advertisements with their gender characteristics. The way in which biological and social gender is used in visual designs varies according to the existing cultural and social characteristics. The characteristics of being the focus of domestic life, motherhood, companionship, housework, beauty and sexuality, which society imposes on women and femininity, have been changing in recent years, and this change also makes itself felt in the field of visual design. The new forms of existence of women in the society are also reflected in t ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 39 Görüntülenme

Erişime Açık

Administrative organization of African states and oil policy: Angola and Nigeria compared

Durmuş, Ayşegül Ezgi

Angola and Nigeria are front running countries in terms of natural wealth among other countries in Sub-Saharan Africa. Angola lived under Portuguese rule before gaining independence. Nigeria, on the other hand, was under British colonization. Both still carry part of cultures they had acquired during the colonial period. At present, oil resources are the key element for their economic persistence and they have a notable position in the global oil market. Due to their colonial background, post-colonial experience and challenges that they have faced along with administrative and economic structu ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 24 Görüntülenme

Erişime Açık

A research on does management accounting in the construction industry need enterprise resource planning

Töre Doğruarar, Özlem

In the business world of the century we are living in, competition has become quite intense with the effect of globalization. For this purpose; the enterprises started to adopt the "Kaizen" methodology, which means continuous betterment or continuous improvement. Businesses that aspire to be successful and survive for a long time in this competitive environment have to use their resources most efficiently, specialize by gaining experience in their activities, and make strategic planning for the future. Information, being a strategic power, is the most important of these resources. If we consid ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 19 Görüntülenme

Erişime Açık

New inclinations in the museumification process of private museums in turkey after 2010

Salar, İlkay

This study comprises the development of art collectorship in Turkey through the concept of collections and in comparison with the Western world, the transformation of these art collections into private museums in the 2000s, and the new inclinations regarding the location choices of private museums after 2010. Ever since the prehistoric period, humans have researched, discovered, and collected, evolving over the centuries to do it consciously and consistently, becoming collectors, and later, with rational categorization and institutionalization, secularizing their collections, thus establishing ...Daha fazlası

Preprint 2022 Yeditepe University Academic and Open Access Information System 19 Görüntülenme

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Framing of the Annan Plan in print media: A comparative analysis

Kurbanzade, Volga

This dissertation presents a comparative analysis of headline articles, op-eds, and cartoons on the Annan Plan that appeared in Turkish Cypriot, Greek Cypriot, Turkish and Greek newspapers in the month preceding the twin referenda held on 24 April 2002. The dissertation provides a content analysis of 12 newspapers central to the issue: Afrika, Kıbrıs, Vatan, Charavgi, Fileleftheros, Cumhuriyet, Milliyet, Yeni Şafak, Rizospastis, Ta Nea and Kathimerini. The research primarily investigates the patterns of similarity and difference in the use of “win-win”, “win-lose”, “lose-lose”, “there is no al ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 38 Görüntülenme

Erişime Açık

Astrology marketing: Examining diverse factors affecting astrology related consumption

Serbes, Ecesu

This thesis explores the factors influencing expenditure on astrology-related products and services by examining the psychological, social, and demographic determinants of consumer behavior in this domain. The literature review defines astrology, traces its historical roots, and assesses its current popularity. The methodology outlines robust data collection, sampling strategies, and ethical considerations. The analysis reveals a positive correlation between individuals' extraversion and openness to new experiences and their financial commitment to astrology-related goods and services. Additio ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 27 Görüntülenme

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The other space: Heterotopia, memory and individuality in dystopian novels the memory police and the giver

Sarılale, Ecem

The aim of this paper is to explore the heterotopic nature of the concept of memory in dystopian fictions The Memory Police by Yoko Ogawa and The Giver by Lois Lowry comparatively and thereby to discuss that memory is possible to be applied as a means of oppression primarily through the destruction of this heterotopic space and individuality. The protagonists in both novels suffer from memory loss that is schemed by the totalitarian authority in their communities. In order to resist that authority, they are required to hold on to their memory which acts as a counter-site that is analysed throu ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 12 Görüntülenme

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Absurdism in communication based on Albert Camus

Durak, Gülberk

Albert Camus, one of the pioneers of existentialism and absurdism, identified the search for meaning in a meaningless universe as "absurd" by defining the limits of absurdism in his work The Myth of Sisyphus. According to him, a person knows that he will die while trying to add value to his life. This contradiction brings out the "absurd". Because death is a tragic end for Man. Another absurd work of Albert Camus, The Stranger is dominated by an incongruous sensibility. This novel of Camus, who argues that the world is absurd and meaningless, is considered one of the most important works o ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 35 Görüntülenme

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Shamanism or shamanism, a comparative approach toward siberian Shamanism

Kızılhan, Cemil Ömer

Shamanism has been considered as a singular phenomenon in most of the studies carried out about Shamanism so far, and it has not been taken into consideration that there are different types of Shamanism. Shamanist beliefs, which were developed in a very large region such as Siberia, were divided into different branches as a result of different social, cultural and political effects in Siberia, and led to the emergence of Shamanist practices called Paleo-Siberian Shamanism and Neo-Siberian Shamanism.

Preprint 2023 Yeditepe University Academic and Open Access Information System 16 Görüntülenme

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Comparison of monstrous figures in the works of H.P Lovecraft and China Miéville through Lovecraft’s five definitive elements

Özcan, Mithat Arca

The present study compared selected works of H.P. Lovecraft and China Miéville in terms of the representations of monster figures by creating a theoretical framework using Lovecraft’s “Five Definitive Elements of Weird Literature”. A comparative foundation was first laid down by examining the etymology of the word monster throughout history, as well as touching upon Saussure's theories of language. Following this, an intrinsic analysis of Lovecraft’s three selected works was made. The analysis highlighted the importance of factors such as cosmicism, and fear of the unknown, as well as the impo ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 16 Görüntülenme

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The relationship between machiavelism, grandiose and vulnerable narcissism, and loneliness among white collar workers

Çataklı, Ayşenur

Considering the several negative effects of loneliness as an undesirable and hurtful emotion, it is important to discover how it occurs. Although Machiavellianism and narcissism are associated with loneliness, the number of studies that have investigated their relationship is relatively limited. This study, therefore, aims to investigate the relationship between Machiavelism, narcissism, and loneliness among white-collar workers. In addition, it is also aimed to examine whether the level of Machiavellianism, narcissism, and loneliness are related to sociodemographic characteristics of the part ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 22 Görüntülenme

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A research on the effects of basel criteria on sme’s and awareness of this effect by Turkish financial professionals in the Turkish banking system

Sapankaya, Aysel

The aim of this study is to find out the effects of Basel Criteria on the banking system and SMEs, and how much they are known by the bankers and accounting experts who are the actors of the financial system. In this research, firstly, the role of Basel Criteria of SMEs in Turkey in the crediting process, the collateral structure and the credit pricing processes in the lending stage were examined. In the second part, a survey was conducted with 69 experts (bankers and accountants) who are experts in their fields about the extent to which they create awareness about the benefits of these effect ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 35 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [20]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [4]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [20]

Yazar [KatkıdaBulunan] Kurum [20]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [1]

Yayıncı [1]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Üçkaleler, Beyza

Durmuş, Ayşegül Ezgi

Töre Doğruarar, Özlem

Salar, İlkay

Kurbanzade, Volga

Serbes, Ecesu

Sarılale, Ecem

Durak, Gülberk

Kızılhan, Cemil Ömer

Özcan, Mithat Arca

Çataklı, Ayşenur

Sapankaya, Aysel