Erişime Açık

A research about determining the importance of word of mouth marketing for choosing pre-school education institution in Trakya

Taşkın Akkoyun, İlayda

In today’s technology, consumers can easily obtain all kinds of information. In addition; the consumer who is directly exposed to many desired or undesired messages has difficulty in making a decision in the purchasing process. While consumers try to choose the best one for themselves among many alternatives, marketers who try to respond to variable needs and desires of consumers are also trying to develop new strategies. One of them is to use word-ofmouth marketing method in a positive way. Since the choice of pre-school education institution has an important place in the service sector, wor ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 14 Görüntülenme

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Assessing media literacy: an analysis of university students

Özdinçler, Balkı

Media literacy refers to the ability to access, analyze, evaluate, and create messages in a wide variety of media modes and formats. Even though the media is so globalized and easily accessible, it is necessary to correctly perceive and read the messages, make sense of them, analyze, evaluate, criticize, etc. Before accessing media literacy equipment, the individual is only in a passive position in front of the messages presented by the media. However, with the media literacy equipment, individuals take an active position that evaluates questions, analyzes the media messages, and keeps a disti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 21 Görüntülenme

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The effects of industrial revolutions on unemployment

Ateş, Halil

In this study, after briefly mentioning the important turning points for the history of humanity, the social structure before and after the Industrial Revolution will be discussed comparatively and after briefly mentioning the types of unemployment that are a part of our subject, four main Industrial Revolutions will be mentioned. Finally, the positive and negative effects of Industrial Revolutions on unemployment will be discussed.

Preprint 2023 Yeditepe University Academic and Open Access Information System 17 Görüntülenme

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Time symbol and concept of time in painting from the XX century to the present

Müsevitoğlu, Tetiana

This dissertation examines the symbol and concept of time in art from the 20th century to the present. In addition, it investigates and evaluates the relationship between art and symbol in the context of ideational and plastic arts. Furthermore, this dissertation investigates the relationship of the array of artworks between new aspects of artistic creativity and symbolism and perception, a modern way of creating new time symbols and their transfer to the audience. Finally, this study investigates the external effects of the diversity of trends in Western art on artists and artist groups such ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 30 Görüntülenme

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A sociological study on young people’s value differences from their parents along the materialist/postmaterialist axis

Öksüz, Nuran

This study aims to discover the challenges for secular middle-class youth in Turkey with materialist-postmaterialist value differences with their parents climbing the social ladder. The fact that the focused group is comparatively more advantageous than the lower-income groups in terms of socioeconomics can make their problems invisible. In this respect, the subject of this study has not been adequately covered in the literature, and it is crucial to study. The study used the in-depth interview method, and eight young people between the ages of 20 and 30 were reached with snowball sampling. Si ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 30 Görüntülenme

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Framing of the Annan Plan in print media: A comparative analysis

Kurbanzade, Volga

This dissertation presents a comparative analysis of headline articles, op-eds, and cartoons on the Annan Plan that appeared in Turkish Cypriot, Greek Cypriot, Turkish and Greek newspapers in the month preceding the twin referenda held on 24 April 2002. The dissertation provides a content analysis of 12 newspapers central to the issue: Afrika, Kıbrıs, Vatan, Charavgi, Fileleftheros, Cumhuriyet, Milliyet, Yeni Şafak, Rizospastis, Ta Nea and Kathimerini. The research primarily investigates the patterns of similarity and difference in the use of “win-win”, “win-lose”, “lose-lose”, “there is no al ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 40 Görüntülenme

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The effect of online Turkish shoppers’ perceptions on purchase intention in fashion industry

Akkor Koktekin, Müge

Even though retail stayed almost the same in the last 20 years, the effect of digital tools and applications substantially altered how businesses operate and how consumers shop. When the pandemic increased the pace consumers adapted to changes, retail industry was already battling with the challenge to digitalize. This study is based on the adoption theories including the Theory of Reasoned Action and the Technology Acceptance Model to investigate the interrelationships between perceived website design, perceived privacy, perceived reliability, perceived customer service by the Turkish online ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 17 Görüntülenme

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Digitalization of the international trade and business development

Şapçı, Hale

Advances in technology have directly affected many aspects of our lives. Digitalization, which comes with the development of technology, has become a concept that plays a big role in the perspective from our daily life to our business life. The purpose of my work is to show how important the advantages brought by digitalization are within the scope of business development and international trade, and where exactly they come into play in the process. Apart from the advantages of digitalization, I also aimed to provide information about international trade theories, international trade instituti ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 23 Görüntülenme

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The importance of Turkish-Soviet relations during the early republican period in Turkey

Akın, Utku

During the World War I, the Tsarist regime was overthrown by the socialist revolution in 1917. In recent times, a national struggle process has also been experienced by Türkiye. In this period, Turkish-Soviet relations started in the axis of anti-imperialist struggle. During the days of the Turkish War of Independence, the close political relations established between the Ankara Government and Soviet Russia against the Western states, from the proclamation of the Republic in 1923 to the World War II. It continued until the end of World War II in 1945. Turkish-Soviet relations in the early Repu ...Daha fazlası

Preprint 2024 Yeditepe University Academic and Open Access Information System 22 Görüntülenme

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A lifetime dedicated to the republic: Hasene Ilgaz with works, activities, and thoughts

İnceoğlu, Fatma Samime

Undoubtedly, the circumstances and the period we are born into shape our biography. Therefore, biographical works do not only tell us the story of a life. They also tell the story of an era. There are such lives lived at turning points in history that tell us a lot about the period beyond being a biography. This study focuses on the Turkish female identity idealized by the founding elite of the Republic in the early Republican period through the life of Hasene Ilgaz, who lived in such a period and whose works and activities shed on light the period she lived in. These women’s identities, shape ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 17 Görüntülenme

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Beyond a footrace: Ultramarathon as a liminoid performance

Özdem, İpek

This study aims to explore the experience of becoming an ultramarathoner and the codes of ultramarathon culture in Turkey through the lenses of symbolic and interpretive anthropology and performance studies. It identifies the meaning, value, and significance of ultramarathons for runners, and presents an ethnographic description of ultramarathon racing. The anthropological fieldwork was conducted from April 2018 to March 2022, employing in-person and online interviews, and participant observations at İznik Ultra Marathon, Salomon Cappadocia Ultra-Trail and Uludağ Premium Ultra Trail organizati ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 28 Görüntülenme

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The stigma of the fallen woman in the novels of jude the obscure and Yeryüzünde Bir Melek

Emiroğlu, Ecem Başak

Regardless of the cultural differences, the 19th century Victorian England and Tanzimat Period in Ottoman Empire had similar expectations from women. The two novelists from these two countries, Thomas Hardy and Ahmet Mithat Efendi, had critical attitude towards such expectations. Thus they created socially unacceptable but acceptable for them heroines. Afterall, for some Sue Bridehead is Hardy’s main focus and similarly for Ahmet Mithat Raziye is still an angel. The reason why these two heroines are unacceptable for the society’s of their days is intriguing. Considering all these, the aim of t ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 24 Görüntülenme

Detaylı Arama

Filtreler

Koleksiyon [1]

İlgili Araştırmacılar [20]

Ambargo Durumu [1]

Tam Metin [1]

Eser Adı [20]

Yazar [Asıl] [20]

Yayın Tarihi [3]

Yazar Departmanı [20]

Yazar [KatkıdaBulunan] [20]

Yazar [KatkıdaBulunan] Kurum [20]

Esere Katkı Sağlayan [1]

Konu Başlıkları [Genel] [20]

Yayın Türü [Ortam] [1]

Dil [1]

Yayıncı [1]

Erişim Hakkı [1]

Yayın Turu [Akademik] [1]

Taşkın Akkoyun, İlayda

Özdinçler, Balkı

Ateş, Halil

Müsevitoğlu, Tetiana

Öksüz, Nuran

Kurbanzade, Volga

Akkor Koktekin, Müge

Şapçı, Hale

Akın, Utku

İnceoğlu, Fatma Samime

Özdem, İpek

Emiroğlu, Ecem Başak