Customer reception of digitalization of retail services by financial institutions during covid-19 pandemic: the case of Turkey and Emea Region

Küçükbacak, Özge

The usage of the Internet in our daily life, the unstoppable development of technology and competition have made it necessary for financial institutions to work more technology oriented. Because banks have turned to digital banking applications. By using digital tools, people can to most of the things automated and faster that they have done manually in the past and ubiquitous mobile technologies introduced more opportunities for digital life style. In the context of COVID-19 consumers’ spending and banking preferences are rapidly evolving and retail banks face an urgent imperative to reshape ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 81 Görüntülenme

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Value segmentation of remotely acquired customers in banking: a model-based approach

Mumcu, Recep

Innovations in information technologies lead to significant changes in the banking sector. While consumers' adaptation to digital services is accelerating, there are developments in the areas of customer experience and expectations. The integration of banks with high technology to meet customer expectations ensures that new products and services are emerging in the digital banking. Remote customer acquisition has become one of the most important developments in digital banking, enabling banks to acquire new customers by overcoming geographical restrictions and without any physical interaction. ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 78 Görüntülenme

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The impact of logistics activities on customer satisfaction from an e-commerce perspective

Sezgin, İrem Kumsal

In the digital era, the e-commerce industry is developing unexpectedly and has emerge as an integral phase of people's lives. It is now impossible to stay except e-commerce, as it gives comfort and will become embedded in our day by day routines.In the online shopping market, numerous components contribute to satisfying online shoppers, with logistics services playing a significant role in this regard. The purpose of this study is to demonstrate the impact of logistics activities from an e-commerce perspective on customer and satisfaction,and to uncover the relationship between them. A survey ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 71 Görüntülenme

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The relationship between management and information systems students’ e-learning styles and attitudes towards e-learning in Turkey during Covid-19 pandemic

Lüle Ercan, Nazlıcan

This research aims to investigate the relationship between e-learning styles and attitudes towards e-learning of Management Information Systems students who have experienced e-learning during Covid-19 pandemic and the change in terms of gender and grade level. This study was conducted with 114 participants. Two instruments were used. The results showed that audio-visual learning style is the learning style that the participants have the most. The higher e-learning predisposition scores means the participants have positive attitudes to use e-learning. The lower e-learning predisposition scores ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 73 Görüntülenme

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Impact of IT teams on digital transformation and innovation

Çulha, Samet

In today's rapidly evolving business landscape, digitization has become an essential aspect for companies across various industries. The integration of digitization has resulted in improved efficiency, productivity, and profitability for businesses. The transition towards digitization has allowed companies to streamline operations, reach new customers and markets, minimize costs, and increase their revenues. As the world becomes increasingly interconnected, companies that fail to embrace digital transformation may risk becoming irrelevant and missing out on opportunities for growth. Therefore, ...Daha fazlası

Preprint 2023 Yeditepe University Academic and Open Access Information System 89 Görüntülenme